Evolving Copywriting Techniques in the Digital Age - Navigating Web 30, Industry 40, and Society (original) (raw)

This literature review explores the evolution of copywriting techniques in the digital age, focusing on the impacts of Web 3.0, Industry 4.0, and Society 5.0. The study systematically analyzes existing literature to identify key strategies, challenges, and emerging trends in digital copywriting. Findings highlight the growing importance of personalization, storytelling, and ethical considerations, driven by advancements in technology and shifting consumer expectations. Additionally, the review discusses the challenges of maintaining consistency across platforms and balancing SEO with readability. The paper concludes by examining the future of copywriting, emphasizing the need for adaptability as AI, visual content, and inclusive communication become increasingly central to the discipline. This review provides a comprehensive understanding of the current state of digital copywriting and offers insights into the future directions of the field. Keywords: Digital copywriting, Web 3.0, Industry 4.0, Society 5.0, SEO, personalization, storytelling, ethical communication, AI in marketing, visual content.