Faktor-Faktor yang Menentukan Preferensi Mahasiswa untuk Berwirausaha (original) (raw)
Students in Indonesia have a lot of potential that can be processed and developed both from a creative perspective, however, with limited job opportunities and the difficulty of breaking through to standardization, companies in Indonesia have not been able to eradicate Indonesia from the problems of poverty and unemployment. Indonesia really needs entrepreneurs on a large scale. This research was conducted to determine the preferences of students at Bandung Islamic University in entrepreneurship, what factors determine student preferences for entrepreneurship and the dominant factors that determine student preferences for entrepreneurship. The research method in this research uses quantitative descriptive research on a Likert scale. Data collection techniques were carried out by conducting interviews with managers in the entrepreneurship sector and distributing questionnaires via Google Form to students at Bandung Islamic University. The results of this research found that the majority of students' preference was for entrepreneurship, of which 82 respondents tended to choose entrepreneurship or had a preference for entrepreneurship over becoming employees. The factors that determine student preferences are motivation, interest and environment. Where the most dominant factor determining preference is motivation which is shown by the highest total score of 334.
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