Examining the Awareness of Muslim Consumers Towards Halal Food (original) (raw)
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The objective of this study is to determine the relationship between socio-demographic variables and non-Muslim consumers' awareness, recognition, understanding and purchase intention towards Halal labeled foods. Descriptive analysis, reliability test and chi-square analysis were used to accomplish the objectives of this study. The results shows that majority of the non-Muslim consumers are aware about Halal labeled food and the JAKIM Halal logo on food products. Moreover, non-Muslim consumers who have higher education level, single and age between 26 to 35 recognize the
Consumer’s Perceptions and Behaviours towards Halal Food Products in Malaysia
The International Journal of Academic Research in Business and Social Sciences, 2018
The demand for halal products among consumers has increased over time. On average, consumers are increasingly sensitive towards the halal logo and details of the content of a product prior to purchase. Thus, the objective of this study is to analyse the consumers' perceptions and behaviours towards halal food products in Malaysia. Consumers' perceptions were measured based on the consumers' consent to the common perception that was perceived towards a product that has a halal logo and a non-halal logo. The consumers' behaviours were measured based on three forms of behaviours, which are, not purchasing, possibility of purchasing and sure of purchasing. Data were collected using questionnaires distributed to the consumers using the convenience sampling. A total of 406 consumers were analysed in this discussion. The study results show that the respondents were still unsure and wary of the halal status of a product even though it has a halal logo. Consumers' purchasing behaviours show that they were very dependent on the halal logo issued by JAKIM. An important implication of the study is focusing on the effort to deepen the causal factors to the clear doubts among consumers towards products labelled as halal in Malaysia.
Non-Muslims' awareness of Halal principles and related food products in Malaysia
Although the Halal concept has not been a major element among non-Muslim consumers living in an Islamic country, whether the non-Muslim consumers are aware of the underlying advantages that come with Halal food products or their viewpoints arising from their religious belief, are some intriguing questions that need to be answered. Thus the objective of the study explore the underlying determinants that are likely to influence non-Muslim consumers' perceptions and attitudes towards Halal concept and Halal food products in Malaysia in lieu of new paradigm in emerging global issues on sustainability, environmental, food safety and animal welfare. A survey was conducted in the Klang Valley where 400 non-Muslim respondents were interviewed via structured questionnaires to gather information on their awareness and attitude towards Halal food products in the Malaysian food market. Descriptive statistic was used to identify the socio-economic/ demographic characteristics and attitudes of the respondents toward the Halal food principles. The logit model was used to determine the extent to which selected socio-economic/demographic characteristics influenced the respondents' attitude and understanding on Halal principles and Halal food products. The results of this study suggest that non-Muslim consumers are aware of the existence of Halal food, Halal principles and the advantages of Halal way in slaughtering the animals. This can be shown by their significant awareness that Halal is not only the way Muslim slaughter their animals but also relates to environmental, sustainability, animal welfare and food safety. In general, various socio-economic/demographic factors such as education level, older generation, those who are more religious and the urban dweller seem to more likely to be aware of the advantages of Halal principles.
The Level of Consumers' Awareness and Perceptions in Consumption of Halal Certified Products
Based on the fact that, officially, 99 percent of Turkey's population is Muslim, the purpose of the study was to determine the consumers' awareness about the concept of halal food and their perceptions regarding halal food certificated products. In this study it was also aimed to determine whether there is a relationship (or difference) between the awareness about halal food certificate and the religious values, and finally to put forth whether the levels of awareness differ according to demographic and socioeconomic features. This study was conducted in Kayseri, located in the Middle Anatolian part of Turkey. The data were compiled from the consumers through face-to-face survey method. The sample size was comprised of 430 consumers. The data regarding halal food perceptions of the respondents were tested with factor analysis, MANOVA and t-test method, and then the findings were interpreted. The fundamental findings of the study are as follows: (i) Most of the consumers (76 percent) stated that they heard about halal food certificate; (ii) there were differences with respect to religious values in awareness about halal food certificate; (iii) finally, demographic and socioeconomic factors (education status, occupation, age, gender and marital status) were fairly effective about the consumers' perception levels regarding halal food products.
Awareness and Perception of Muslim Consumers on Non-Food Halal Product
Journal of Social and Development Sciences, 2013
Halal has become the lifestyle of Muslim consumers in the world. As the Muslim populations increasing throughout the world, the awareness on consuming Halal also goes in the same parallel trend. In Malaysia, Halal food certification and management are given a lot of attention by the consumers, producers and regulators. However, Halal is not only covering only food consumption but also for nonfood products such as cosmetics, toiletries, pharmaceuticals, leather products, perfume and fragrances, brushes and so on. The services such as banking, entertainment, tourism, and logistic also related to Halal requirements. Thus, this research paper aims to investigate the awareness and perception of Muslim consumers on non-food Halal products and to identify the factors that influence the awareness and perception of consumers to the non-food Halal products. Moreover, this research also aims to confirm whether the identified variables have the strong influence to the level of awareness and per...
Purpose – The purpose of this study is to measure the awareness and perception of halal food in Pakistan which is predominantly a Muslim country. Design/methodology/approach – The study is exploratory in nature and cross sectional data has been obtained from 528 respondents belonging to two major clusters-university students and corporate sector. Empirical data was collected through survey methodology. Three statistical tools have been used for data analysis ; (a) Cronbach's alpha; (b) Confirmatory Factor Analysis and ; (c) Pearson product correlation matrix. Findings – The author purports that; (a) religion is the omnipotent source of religious beliefs for Muslims Consumers; (b) Beliefs are closely knitted with religious commitment; (c) People who are highly religious may not necessarily have high level of awareness about halal food; (d) Attitude towards halal food is closely akin to the notion of beliefs;(e) The dogma of identity is more linked with intrinsic rather than extri...
Purpose -This study aims to identify the factors that influence Malaysian non-Muslim consumers' perception towards buying halal food products. Design/methodology/approach -A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings -Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications -This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications -The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign. Social implications -It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims. Originality/value -Because very few researches have studied non-Muslim consumers' perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries.
A STUDY ON HALAL FOOD AWARENESS AMONG MUSLIM CUSTOMERS IN KLANG VALLEY
Malaysia being recognised as Muslim country has used it to claim a place as a global halal hub. Muslims as the major customers of halal food being also the majority population of Malaysia have to show a higher understanding of halal compared to other ethnic groups. Even though Muslims are majority, there is still much food not serves according to the Muslim halal ruling and issues of abuse of halal logo and certification remain plentiful. Muslims who are the major customers who trusted the signage will patron the outlet. The study attempts to investigate halal food awareness among Muslim customers when choosing food outlet. Data were collected using questionnaire that was administered through face-toface interviews using a convenience sampling technique. A total of 113 responses were received. The result of this study suggested that the level of awareness of halal food among Muslim customers were influenced by their understanding of halal concepts. Muslim customers likely to choose food outlet based on price and taste instead of halal logo and certification. Overall, Muslim customers were able to describe halal food and in general understood what constitute halal. There is a need for a strong commitment in increasing halal awareness and support by public, food producers and government agencies especially those directly responsible in halal food in Malaysia.
AFEBI Islamic Finance and Economic Review
The objective of this research is to investigate the effect of halal-labeled food awareness towards purchase intention of Indonesian Muslim student in japan. Survey data obtained from 101 Indonesian students from all over Japan and was analyzed with descriptive and verification methods, whereas SMART-PLS was utilized for hypothesis testing. In this research, halal-labelled food purchase intention variable was derived from Alam & Sayuti (2011) and Bone et al (2007). The result showed that all of halal-labelled food awareness influence Indonesian Muslim student purchase intention, with perception toward halal certification variable was the most significant factors for halal-labelled food awareness and perceive behavioral control as the most significant factor which influence halal-labeled food purchase intention. The limitation in this researched is the data was obtained through online questionnaire and using snowball sampling method, this method may cause bias since author was unable...
The Perception of Malaysian Consumers on the Importance of Halal Logo in Their Purchasing Decision
Often the perceptions of Muslim consumers are taken for granted by the Muslim producers and they assume the product will be acceptable among Muslims. Hence, this paper looks into the perception of Muslim consumers in Malaysia on how important has the presence of halal logo on the packaging of food and beverages (F&B). Further, this study investigates how these consumers " perceptions affect their purchasing decision. A total of 1000 sets of self-administered questionnaires were randomly distributed among consumers throughout Malaysia. To achieve the stipulated objectives, the simple mean analysis and factor analysis were performed. The findings revealed that indeed the respondents were very concerned about the halal status of their food, exemplified through the presence of halal logo on the packaging and they were willing to spend more as long as the food are assured halal.