Shopper Value: A Framework and Examination of the Impact of Importance, Shopping Context and Shopping Social Situation (original) (raw)

A dissertation is not completed without the support of many hands and minds, and for that assistance I offer great thanks. I am grateful to the University of Tennessee for the opportunity to pursue this degree. I thank all of those who helped in making this opportunity possible, particularly the faculty and staff of the Retail, Hospitality, and Tourism Management Department. I have been given a great gift through your example of scholarship and student care. I wish to thank Dr. Ann Fairhurst for taking the time to work with me in pursuing this degree and for chairing my committee. I thank Dr. Youn Kyung Kim, for her support and drive to have me complete my first research project and publication. I thank Dr. Rodney Runyan for his contribution to my committee and his valuable support and guidance, which helped me, become a better scholar and instructor. I thank Dr. Wanda Costen who provided me many insights both as a member of my committee and as an academic. This research was performed in conjunction with the Shopper Marketing Forum, where I have many to thank. I thank Dr. Daniel Flint, who agreed to co-chair my committee and pushing me to always search for connections in the analysis and deeper insight. I thank Dr. Sarah Gardial, who graciously agreed to serve on my committee, providing me great insights about her research which served as a foundation for this study. I wish to thank Dr. Dave Schumann, who although not a member of my committee, gave so freely of his time, which is in short supply, to support me and this research. I thank Dr. Ernie Cadotte, for his insight and patience in guiding the development of the new scale items developed for this research.