Shopper Value: A Framework and Examination of the Impact of Importance, Shopping Context and Shopping Social Situation (original) (raw)
Related papers
2004
Letty Workman © © 1 19 99 93 3 W Wo or rk km ma an n A Psychometric Critique of Shopping Orientation Scales Thirty-three multi-item scales used to measure consumer shopping orientations published in major marketing journals between 1980 and 1989 are reviewed. The scale characteristics and procedures used for assessing reliability and validity of each are discussed. While the findings indicate an overall acceptable reliability of the measures, there exist problems in the establishment of validity for the construct. These are noted and recommendations for future scale use and development are made.
Replicating, validating, and reducing the length of the consumer perceived value scale
Journal of Business Research, 2014
This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.
Exclusive license to Technoarete Publishing, 2023
In this book, an assessment of psychometric properties of scales used in consumer behaviour research is made. It looks into the study area of factors that are most likely to influence individuals to consume product and services. An evaluation of various instruments commonly utilized by researchers and academics in this field of research is discussed. The book contains eight units and explores several concepts and theories in the area of consumer socialization before making an evaluation of the different research instruments. Psychometric properties refer to the validity and reliability of the measurement tool. Before being able to state that a questionnaire has excellent psychometric properties, meaning a scale is both reliable and valid, it must be evaluated extensively, hence leading to its importance in research. Different psychometric properties provide distinct insights into a test’s meaningfulness, appropriateness, and usefulness (or rather, its validity). Reliability and validity are considered the main measurement properties of any instruments. Reliability is the ability to reproduce a result consistently in time and space (including context and culture). Validity refers to the property of an instrument to measure exactly what it proposes. Hence, the purpose of this book is to provide some insights and assessment of various instruments commonly used by researchers in the area of consumer behaviour, which ultimately leads to consumption among consumers. In order for the reader to be able to apply the basic ideas of psychometric theory to actual data sets of relevance, this book aims to introduce such ideas. Its goal is not to turn readers to become measurement experts, but rather to give them the confidence and knowledge they need to better understand and participate in the research process. ‘In ‘The Power of Precision,’ the inclusion of thoughtfully designed activities at the end of the chapters empowers readers with a versatile learning experience. These activities, meticulously crafted to reinforce psychometric concepts, reliability, and validity, offer readers the flexibility to explore and engage with specific topics independently. I extend gratitude to the scholars, researchers, and practitioners who have contributed to the development and refinement of these instruments which are used in multidisciplinary fields of management, marketing and beyond. Their invaluable insights and dedication have paved the way for a deeper understanding of consumer behaviour, empowering us to make informed decisions and drive positive change in the marketplace.
Significance of Product Values for an Enriched Retail Experience
International Journal of Applied Home Science, 2017
With many products and services available for consumers to choose from, consumers expect a more meaningful retail experience. They look for a memorable experience appealing to their senses, emotions and values that influence their choice of products. Customer retail experience involves their cognitive, emotional and intuitive level and is viewed as a new source for value creation. The purpose of this article is to present a systematic review of the extensive study that has been conducted on product value and how it influences product selection. Connecting consumer’s product purchases with their personal values is seen as a powerful segmentation for retailers. This paper provides a critical overview of the dimensions of product value and presents five approaches to product value: utilitarian value, economic value, social significance value, experience value and hedonic value. The paper discusses how the five approaches can be used by retailers to create for an enriched retail experience for consumers.
Ten Steps in Scale Development and Reporting: A Guide for Researchers
Scale development involves numerous theoretical, methodological, and statistical competencies. Despite the central role that scales play in our predictions, scholars often apply measurement building procedures that are inconsistent with best practices. The defaults in statistical programs, inadequate training, and numerous evaluation points can lead to improper practices. Based on a quantitative content analysis of communication journal articles, scholars have improved very little in the communication of their scale development decisions and practices. To address these reoccurring issues, this article breaks down and recommends 10 steps to follow in the scale development process for researchers unfamiliar with the process. Furthermore, the present research makes a unique contribution by overviewing procedures scholars should employ to develop their dimensions and corresponding items. The overarching objective is to encourage the adoption of scale development best practices that yield stronger concepts, and in the long run, a more stable foundation of knowledge.
Evaluation of Consumer-Related Scales: A Structured Schemata Approach
1993
Constructs related to consumer behavior collectively comprise one of the most frequently studied areas of marketing endeavor. Moreover, within the domain of multi-item scale construction and application, consumer-related constructs have been assessed through the use of multi-item scales more frequently than any other area of marketing research. In order to assess the current state of scale development for each construct area in consumer behavior, a set of mutually exclusive and collectively exhaustive categories must exist. Yet a comprehensive set of such categories has not been proposed. The current study presents an initial systematic classification for consumer-related constructs, groups domains of scales into each category, assesses the psychometric properties of grouped scales, and proposes directions for future scales research.