The Value of Sustainable Tourism Destinations in the Eyes of Visitors (original) (raw)

Highlights of Sustainability

The first objective of this study is to analyze visitors’ perceived value of four Italian small areas, that have been granted the European Regional Development Fund’s financing for developing sustainable tourism. The second objective of this work is to investigate the influences of socio-demographic and trip-related characteristics on the tourists’ assessments of the main aspects of such destinations, for detecting variables useful for market segmentation and for designing better-targeted marketing actions. These areas host protected natural reserves, historical heritage, rural or mountain traditions, and ways of life, the conservation of which is combined with local economic growth through the development of green, cultural, and slow tourism. Thus, insights on how visitors’ perceived value is configured there might provide hints useful for upgrading the local tourism supply consistently with the United Nations’ Agenda 2030 for sustainable development and the European Green Deal Str...

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