Strategic Alliance and Sustainable Performance of Commercial Banks in North Rift Region, Kenya (original) (raw)

Poor institutional performance leads to job stress and burnout, which negatively impact job satisfaction, worker performance, and efficiency. Strategic alliances are widely regarded as a means to improve performance by leveraging partnerships to enhance overall effectiveness. Despite their potential benefits, strategic alliances face a high failure rate, with research indicating that 60 to 70 percent of these alliances fail to achieve their intended performance outcomes. However, some banks in Kenya have been experiencing poor performance due to liberalization and competition. Sustainable performance has elicited intellectual debates for many years, with empirical studies showing that firms with poor performance do not survive in the end. Strategic alliances have become a cornerstone of global competition. The objective of the study was to determine the strategic alliances and sustainable performance of selected commercial banks in north rift region, Kenya. Specifically, the study sought to establish out effect of joint venture, mergers and acquisition, partnership and collaboration and sustainable performance of selected commercial bank in north rift Kenya. The study was guided by theory of Joint Venture, Synergy Theory of Mergers and Acquisition, Partnership Theory and Theory of Collaboration. Descriptive survey research design will be used. Population of this study was 300 respondents who are managers and bank tellers of the financial institutions. The sampling frame for the study will be the list of the selected commercial bank in north rift region Kenya. Primary data was collected using questionnaires and secondary data through textbooks and journals. A pilot study will be done where Cronbach alpha coefficient was used to test for reliability while content validity was used for validity test. Data processing and analysis was done by both descriptive and inferential statistics. Descriptive statistics involved use of mean, frequency, standard deviation and variance. Inferential statistics will imply product moment; correlation. The findings of this study explained the extent to which strategic alliances and sustainable performance of selected commercial banks in Kenya. The study will be of important to government in boosting the realization of the socioeconomic aspects of the Kenyan Vision 2030, management of commercial banks will also benefit by knowing the engagement levels of their workforce and researchers to fill in the identified research gaps.