The Effect of Brand Image on Shopee’s Customer Loyalty (original) (raw)
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International Journal of Science, Technology & Management, 2021
Along with the times, people's lifestyles are increasingly instantaneous because the majority of people have high mobility in their daily activities. So that people are often looking for something practical and instantaneous in meeting their daily needs. Customer loyalty to voluntarily and continuously subscribe to certain companies for a long period of time. This study analyzes brand image , promotion, and price because these three factors play an important role in Shopee customer loyalty. The analytical tools used in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, T test (partial), F test (simultaneous) and determination coefficient test using SPSS version 2.0 for windows. . The data used are primary data, the respondents in this study were 100 respondents, the sampling technique used was accidental sampling technique .The results showed that partially brand image, promotion, a...
Analysis of consumer loyalty based on the aspect of brand image and after sales service
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Rapid economy development in Indonesia has created tight competitive business. Business people have to try very hard to make their business exist, they are obliged to be able to deal with competitive business keeping the consumers to be loyal. Because consumers are the most important asset for a company. And a company will jeopardize its business if it does not have any consumers. The way how to keep the consumers loyal to the company is thru Brand Image and After Sales Service. This research aims to figure out the extent to which Brand Image and After Sales Service have affected Consumer Loyalty. And Objects of this research are furniture consumers at PT Informa Bogor. Data analysis has applied multiple linear regression analysis, determinant coefficient, F test and T test to test the hypotheses. The result of F test has identified Brand Image and After Sales Service affecting significantly Consumer Loyalty. Partial test has identified independent variables partially affecting sign...
Himalayan Journals, 2023
Companies like P.T. Pegadaian, which distributes public financial loans in Indonesia, are attempting to gain an advantage in the market by undergoing digital transformation. This research highlighted the Digital marketing approach adopted and put into practice by P.T. Pegadaian. The data collection method of this study used a questionnaire with a total of 220 respondents from PT Pegadaian throughout Indonesia by purposive sampling techniques. The data were analyzed by Structural Equation Modeling (SEM) with the AMOS 24 application. This study showed that digital marketing positively and significantly affects brand loyalty. In addition, brand image has a positive and significant effect on brand loyalty and significantly mediates digital marketing.
SSRN Electronic Journal, 2019
The research had purpose to analyze the variable of service quality, product quality, price, brand image, and promotion on consumer satisfaction affecting on consumer loyalty of Online Shop. This research was conducted in Jakarta, data were collected using questionnaires and being obtained by using purposive sampling method on 484 respondents of Online Shop customers. Then, the collected data were analyzed bye Structural Equation Modelling (SEM), the SEM approach that uses tools SmartPLS 3.0. The result showed that: 1) Service quality had positive and significant influence on consumer satisfaction and consumer loyalty. 2) Product quality had positive and significant influence on consumer satisfaction and consumer loyalty. 3) Price had positive and significant influence on consumer satisfaction and consumer loyalty. 4) Promotion had positive and significant influence on consumer satisfaction and consumer loyalty. 5) Brand image had positive and significant influence on consumer satisfaction and consumer loyalty.
E-commerceistheprocessofdistributing,buying,sellingandmarketingproductsandservicesthrough the Internet and other online services. Many new e-commerce sites have appeared, bringing in very tight competition between e-commerce companies. One of them is XYZ as beauty e-commerce. Since its launch in 2015, XYZ has been able to attract the attention of Indonesian people, especially those interested in beauty products and the beauty industry. This study aims to determine the effect of brand image on customer loyalty in beauty e-commerceXYZ.Datacollectionwasprocessedusingaquestionnairetechniquethatwasdistributedtoallusers of XYZ residing in Indonesia. The population of the study was XYZ customers in Indonesia. 433 XYZ consumers weresampledforthisstudy.DataanalysiswilluseSmartPLS3.2.8,whichresultsinoutermodeltestingandinner modeltesting.Descriptiveanalysisinthisstudyisrequiredtobetterunderstandthecharacteristicsoftherespon-dents and their evaluation of XYZ e-commerce beauty. The results show that Brand Image influences consumer Loyalty at XYZ as calculated by the brand image dimension, brand association. Customer satisfaction has also become a factor in customers becoming loyal to XYZ 's beauty e-commercebusiness.
https://www.ijrrjournal.com/IJRR\_Vol.8\_Issue.3\_March2021/IJRR-Abstract082.html, 2021
Communication technology is currently not only a necessity for the general public but also a prospective business field. The cellular operator business from year to year continues to increase along with the times. The telecommunication industry in Indonesia from year to year continues to experience growth, even the number of cellular phone subscribers has reached around 240 million at the end of 2010 and is expected to continue to grow. This has made a number of telecommunications operators experience rapid growth and continue to make efforts to attract new customers and maintain customer loyalty. Based on 2018 Centre Bureau of Statistics data, it can be seen that the telecommunications service sector provides the largest share of Gross Domestic Product (GDP) in the Information and Communication sector compared to other sectors, with an increasing contribution value in rupiah. However, if seen from the trend, the share of telecommunication services to Information and Communication GDP has decreased. In 2010, the share of the telecommunications services sector reached 76.53%, and experienced a downward trend until 2017. This shows that the growth of telecommunications in Indonesia continues to decline. One cellular that continues to experience a downward trend is PT. Indosat. Percentage value of net profit margin PT. Indosat is sometimes in a positive and negative zone and in 2018 it is in a quite deep negative zone. This study aims to examine the phenomenon of customer loyalty, both in terms of brand image, service quality and customer satisfaction. The type of research used is a research with a conclusive design, which is a type of inference research that aims to test a certain hypothesis, either through in-depth research on a problem (descriptive) or looking for a relationship between variables (correlative) between the independent variable and the dependent variable. The results showed that brand image and service quality have an effect on costomer loyalty. Customer satisfaction has an effect on customer loyalty. The practical implications are that PT Indosat should manage its brand image, service quality and customer satisfaction as the most important factor influencing customer loyalty.
Jurnal Syntax Transformation
Study This aim For analyze influence image brand and quality service to loyalty customer with consider satisfaction customer as a mediator. Study This carried out on customers of PT Kennametal Indonesia, which is company operating in the cutting tool industry with Kennametal brand . Research methods used _ is approach studies empirical with use questionnaire as tool data collection . Research sample This consists from selected PT Kennametal Indonesia customers in a way random . Collected data analyzed using SMART PLS 3.0 for test connection between variable independent ( image brand and quality services ) and variables dependent ( loyalty customers ) as well mediation from satisfaction customer . Of the 200 questionnaires distributed to Kennametal cutting tool customers , incoming data is 111 however only 106 respondents' data can be used . From the results analysis is obtained that , quality PT Kennametal Indonesia services no influential to loyalty cutting tool customers . Bra...
Factors Influencing Indonesian Customers In Performing Online Shopping And Building E-Loyalty
International Journal of Scientific & Technology Research, 2019
Fashion industry is one of the biggest sector of the Indonesian market that contributes towards the employment opportunities, however the growth of the industry is not that conducive rather negative. The growth of internet users in Indonesia is rapid with huge potential available for fashion companies in marketing their industry through online shopping. There are factors influencing customers in performing online shopping, one of the unique proposition in this research is the Visual Attractiveness in which fashion company provide picture of product with emotional attachment so customers are attracted to perform online shopping. The aim of this research is to test previous findings regarding online shopping and propose Visual Attractiveness as a new variable. Results showed that Visual Attractiveness and E-experience are influencing Customer Delight which influence E-trust. And ultimately E-trust also influences E-loyalty.
Antecedents of Customer Loyalty: Study from the Indonesia’s Largest E-commerce
The Journal of Asian Finance, Economics and Business
This study examines the effect of service quality and perceived value on customer loyalty with the intervening role of customers' satisfaction in the e-commerce industry. The research method uses a quantitative research design with a survey model. The sample used in this study is Tokopedia consumers who live in DKI Jakarta and have done online shopping at Tokopedia at least twice in the last six months. All variables used were reliable and valid and met the research requirements. The object of this research were the 200 customer respondents who had made purchases on the largest e-commerce platform of Indonesia, Tokopedia. Data analysis was done by using SPSS and Structural Equation Modeling (SEM). The results show that: first, the service quality and perceived value affect customer satisfaction positively. Second, there is a mediating effect of customer satisfaction on the relationship between service quality and perceived value on customer loyalty. Third, service quality and perceived value directly affect customer loyalty positively but insignificantly. The result implies that the role of customer satisfaction is significant in creating loyalty. In the e-commerce industry, good quality and perception could positively influence customers but not necessarily form loyalty. For that, e-commerce players should pay a lot of attention on customer satisfaction.