Explaining the Origins of Public Relations: Logics of Historical Explanation (original) (raw)
2011, Journal of Public Relations Research
AI-generated Abstract
This study reviews the historical narratives surrounding public relations (PR) by identifying and analyzing three primary logics of historical explanation: functionalist, institutional, and cultural. It highlights how these logics influence the construction of PR history, acknowledging that inherent ideological components complicate this narrative. The study argues for a more nuanced understanding of public relations as a social institution, emphasizing the importance of context and historical progression in shaping PR practices and theories.
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