Measuring Gastronomic Image Online (original) (raw)
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Measuring destination image through travel reviews in search engines
Sustainability, 2017
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Consumer perception of tourist experience through online reviews
Worldwide Hospitality and Tourism Themes
Purpose Overall, there is a lack of research using online reviews as a proxy of customer experience when addressing the study of tourism in island destinations. Design/methodology/approach The current investigation aims to fill this gap by focussing on an African small island developing states, i.e. Cape Verde. This paper reports of tourist reviews extracted from TripAdvisor from “two islands of the senses” as coined by this archipelago’s national tourism organization, specifically Santo Antão and Fogo islands. The data analysis was performed through Leximancer software to generate concepts out of words, followed by themes. Findings The present research focussed on experiences in island tourism to identify their main dimensions based on visitors’ narratives in online reviews. The obtained results are of potential value to the literature by contributing to a better understanding of tourist experience in the context of tourism in islands in an understudied country, Cape Verde. Origina...
Content Analysis of Michelin Restaurants Online Reviews in Croatia
5th EMAN Conference Proceedings (part of EMAN conference collection), 2021
The Michelin Guide is considered by many to be the hallmark of global fine dining and quality cuisine. For five years now, renowned and selected Croatian restaurants have been included in the worldwide Michelin Guide. In the latest edition of Michelin Guide, seventy Croatian restaurants were included. Nowadays, to find the ideal restaurant, diners are increasingly using TripAdvisor and reviews on social media. Online reviews are a great source for capturing unique customer experiences. The purpose of this study is to gain insight into the components of restaurant guest experiences. The most recent online reviews on TripAdvisor of 17 Croatian Michelin guide listed restaurants (7 one-star restaurants and 10 Bib Gourmand) were analysed. This study follows a content analysis approach. Simple frequency counts were performed on the number of positive, negative and neutral comments. The empirical results showed that the overall customer satisfaction in the analysed restaurants was positive...
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The understanding of destination image is a key point for tourism enterprises, local authorities, and policy makers. This study explores the case of Capraia, a small island located in Tuscany, to analyze how tourists (tourism demand) and local operators (tourism supply) create and communicate the island’s online image. This research quantitatively examines online communication on the two sides of the tourism market to monitor the online destination image of the island of Capraia. To build on previous research in this area, this study adopts a web content mining approach to assess the characteristics of content published online. The main dimensions of destination image (as developed in the literature) are used as a basis to create a dictionary for automated content analysis. A total of 24 tourism promotion websites and 9,180 tourist Instagram posts were analyzed. Findings reveal discrepancies between the image proposed by local operators and that perceived by tourists. Local operator...
Assessing destination image: An online marketing approach and the case of TripAdvisor
Journal of Destination Marketing & Management, 2015
Destination image is a popular research domain in the tourism literature. Yet, limited studies focus on destination image as reflected through actual tourists' evaluations and reviews on social media. Taken the significance of social media and the relationship between country and destination image, the study embarks upon to assess the three image components (i.e. cognitive, affective, conative) in the case of Istanbul. The study presents the destination image concept from the tourists' point of view, as they review Istanbul on TripAdvisor throughout the summer in 2013. This study, although limited in scope, will be of interest to academic researchers and industry practitioners who are seeking to better understand the behavior of travelers using the Internet.
Content Analysis of Tripadvisor Online Reviews: The Case of Valamar Riviera Hotels in Dubrovnik
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Purpose - From its foundation until today, Valamar Riviera hotels are one of the leaders in the Croatian hotel industry. Their strong positioning on the market is recognized throughout Europe, and this is particularly visible through the high ratings of former guests on social networks. Online reviews have become an excellent source for capturing the entire experience, which is why potential guests looking for accommodation are increasingly inclined to search platforms such as Tripadvisor for past experiences of previous guests. Based on the above, the purpose of this research was to gain insight into the factors that influence the overall experience of the guests of the Valamar Riviera Hotel. Methodology - For the purpose of this research, online reviews of three Dubrovnik’s Valamar Riviera hotels were analyzed. Online reviews were scraped from the Tripadvisor platform with the help of the ParseHub software for the period from January 1, 2020 to July 1, 2022, after which a sentimen...
A text mining analysis of customer evaluations in terms of gastronomy tourism
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Nutritional alternatives, which were limited to regional diversity in the past, have increased extraordinarily over time. Besides being the basic element to sustain life, it has come to the fore as hedonic consumption. It is already known that discovering the local cuisine and the pleasure of eating are very important for tourists. Social media platforms have become the most effective tool for tourists in making decisions. They significantly influence the decisions of tourists on where to go, where to stay, what to eat and drink. The primary aim of this research is to analyze and make sense of TripAdvisor reviews of restaurants serving Kaş and Belek, which have different accommodation alternatives. For this purpose, topic modeling, sentiment, and name-entity recognition analyzes were carried out with 10,829 customer comments from 147 businesses. Reviews are clustered under the most appropriate 3 distinct subjects (Experience, Food, and Atmosphere). The satisfaction level in the comm...
Sustainability
Destinations are competing every day to attract more tourists and increase tourism receipts. In order to maintain tourists’ interests in the destination and expect sustainable income from tourism, understanding tourists’ perceptions of the destination is a critical task for destination managers. Tourists’ continuous visitation can be ensured when destinations are perceived to be positive and attractive. Therefore, this study examines destination attributes that are fundamental elements of the destination and tourists’ experiences. More specifically, this study investigates the destination attributes that are perceived to be positive by tourists using online reviews. Online reviews were analyzed with content analysis techniques and the quantified content was statically compared with the star rating provided by tourists. In addition, the influence of destination attributes on other conation dimensions-attitude and behavior-was analyzed. Destination attributes that have an influence on...
International Journal of Eurasia Social Sciences (IJOESS), 2024
The current research aims to evaluate the positive and negative effects of electronic word of mouth communication on the digital image of travel agencies. In this context, research data were obtained from the five most-commented travel agencies in Nevşehir registered in the TripAdvisor system. In this study, which adopted the qualitative method, the research design was a case study and phenomenology. This research employing the document review technique and criterion sampling method, identified 7.259 online comments. This study subjected 1.724 online comments from 2022 to content analysis and descriptive analysis and obtained five main themes, twenty one positive sub-themes, eight negative sub-themes, and 4.534 codes. The main themes are tour, tourist guide, transport, eating and drinking, and accommodation. The tour main theme contains the sub-themes of types of tours, places included in the tour, all-inclusive package tours, price alternatives, organization and timing, transfer services, shopping opportunities, repreference and recommendations. The tourist guide main theme covers the sub-themes of accumulation of knowledge and detailed expression, language skill, personality traits, interest and relevance to tourists. The transport main theme includes the sub-themes of vehicle comfort and cleanliness, captain and safe driving, and in-vehicle catering. The eating and drinking main theme covers the sub-themes of restaurant location, food variety, and food taste. The accommodation main theme contains the sub-themes of referral to a travel agency, accommodation services, and food and beverage services. In the main themes, the most frequently mentioned topics were the tour and tourist guide who represent the travel agency. On the other hand, the most focused themes by the tourists were the tourist guide's knowledge and detailed explanation and the re-preference and recommendations. Overall, it has been concluded that travel agencies have a positive image, and the determined themes affect digital image formations.
Tourism Recreation Research, 2021
The present paper investigates the impact of FoodPorn, or food photographs, on user-generated content (UGC) and its role in influencing the perceptions of ‘food trippers’ toward local culinary precincts in a metropolitan area in Australia. Adopting a mix-methods approach, 20 semi-structured interviews with food trippers revealed four antecedents of why they gaze upon FoodPorn on UGC, including usefulness, ease of use, affective gratifications and source credibility. Findings from interviews informed a large-scale online survey investigating residents’ perceptions of three local culinary precincts. Data (n=593) was analysed using structural equation modelling (SEM). Results from SEM revealed that the effectiveness of UGC in relation to FoodPorn and culinary precinct attractiveness largely depends on the benefits food trippers perceive when gazing upon the food imagery. This research advances our understanding of how gazing upon FoodPorn enhances culinary destination consumer-based brand equity. This study developed an extension of a model that measures culinary precinct destination attractiveness, and the role of FoodPorn in influencing perceptions held by Brisbane consumers of culinary precincts. Findings provide important recommendations for destination marketing organisations (DMOs) both in Australia and worldwide.