A Study of Digital Tourism Experiences Revealing the Mediating Role of Digital Trust in the Relationship Between Personality Traits and Technology Acceptance: Turkiye Example (original) (raw)
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Information Technology & Tourism, 2019
Tourism has been considerably impacted by technological advancements, in which smartphones have been key enablers of this transformation, offering convenience and flexibility for online platforms access anytime and anywhere for faster decision-making during a trip. We address this trend by devising and testing a comprehensive conceptual model for predicting travelers' intentions of mobile tourism purchase. We extend the technology acceptance model (TAM) to include ubiquitous connectivity and trust, two constructs that have been shown to be relevant to both m-commerce and travel contexts. Additionally, we analyze personality traits as potential individual external variables. The results support most of the hypothesis of the proposed model, indicating that, in addition to the TAM constructs (perceived usefulness and perceived ease of use), perceived ubiquitous connectivity and trust, together with personality traits such as openness to experience and need for arousal, play a significant role in enhancing the explanation of travelers' intentions to purchase tourism-related products and services through mobile. Differences in effects related to consumers' generations (X and Y) are also discussed.
The Role of Perceived Technology and Consumers’ Personality Traits for Trust Transfer in Airbnb
2021
Airbnb is widely popular among tourists around the world and in the hospitality industry. With Airbnb being a sharing economy and a type of e-commerce platform, consumers’ trust in it is an important issue. This study proposed three information technology factors affecting trust in Airbnb from positive and negative aspects. Personality traits affecting trust in Airbnb and its hosts are also put forward. Using data collected from Chinese Airbnb users, this study applied the structural equation modeling (SEM) to test the proposed hypotheses. Results suggest various implications for Airbnb and similar sharing economy platforms.
International Journal of Electronic Business, 2021
This study aims to examine the direct association between the big five personality traits and customers' online purchase intention. Further, we also explore the mediating role of trust. Data were collected from 278 online customers in Pakistan through a self-administered questionnaire. Partial-least square based structural equation modelling was employed to test the hypotheses. Findings show that the big five personality traits, both directly and through the mediation of trust, influence customers' online purchase intention. The results further reveal that the big five personality traits have a positive and significant impact on the trust of online customers. Another notable finding of this research is that, except for neuroticism, all other personality traits directly effect customers' online purchase intention. The theoretical and practical contributions of this study are also given at the end.
Personality Based Psychological Antecedents of Consumers' Trust in E-Commerce
2013
trust is one of the main determinants of the success of e%retailers and much research has dealt with website features triggering consumer trust to them. Another stream of research focuses on the psychological antecedents to online trust; i.e., what ''happens'' in the consumer's mind before or while a person decides to trust an e%retailer? So far, each effort has focused on only a few selected aspects of this trust formation process. Only few studies have attempted to identify major personality based psychological antecedents of trust. Our work identified the relative importance of the personality based psychological antecedents of trust in technology adoption and e%re tailing. We develop a model that incorporates the Big Five personality traits (Extraversion, Neuroticism, Agreeableness, Conscientiousness and Openness to experience), the most widely accepted framework for personality research in psychology, as well as determinants of trust in our model. We empiric...
Understanding How Personality Affects the Acceptance of Technology: A Literature Review
2021
The aim of this literature review is to summarize the current state of research on the influence of the extended Big Five personality traits on the acceptance of technology and to uncover inconsistencies and gaps in knowledge. It focuses on the question of how the characteristics openness to experience, extraversion, agreeableness, conscientiousness, neuroticism and willingness to take risks affect people's acceptance of new technologies. Within the framework of the literature review, a total of 378 topic-relevant results were analyzed and ultimately a sample of 22 studies selected to reflect the current state of research. Upon review, most of these studies provide significant results for each of the six personality traits. Furthermore, it was found that most researchers use the Technology Acceptance Model (TAM) to measure technology acceptance and that the samples consisted mainly of students. In view of the increasing use of intelligent technologies in almost all areas of life...
An Empirical Study about the Role of Personality Traits in Information Technology Adoption
This paper investigates the relationship between personality traits and their Information Technology (IT) adoption. The study used the Five Factor Model (FFM) to assess the personality of individual users who adopt social networking technologies using their mobile devices. This research is conducted among 320 social networking users in Thailand. Based on the theoretical background of Technology Acceptance Model (TAM) and FFM, a conceptual model is developed and empirically tested. The study found that extraversion, agreeableness are positively and significantly influenced social networking behavior. The results also reveal that neuroticism and conscientiousness are negatively associated with social networking behavior. The results of the study will help the marketers to identify target segments and implement communication tools more effectively over social networking sites.
The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan
Journal of Tourism Futures, 2021
PurposeThis paper aims to analyze the adoption of social media platforms by tourists in Pakistan. Based on an adaptation of the technology acceptance model (TAM), this study assesses the factors that lead users to adopt these platforms.Design/methodology/approachA survey was administered to a convenience sample of 399 travelers who use social media in Pakistan. A Confirmatory factor analysis was conducted using AMOS to evaluate convergent and discriminant validity as well as composite reliability. Structural equation modeling was applied to examine the causal relationship among all proposed constructs.FindingsThe findings reveal that the perceived usefulness (PU) and perceived ease of use (PEoU) of a social media platform positively impact the behavioral intention of its users. The proposed constructs of compatibility, enjoyment, user expertise and e-trust all demonstrated their crucial roles in the adoption of a social media platform for tourism-related activities by enhancing the ...
International Review of Management and Business Research, 2013
The aim of this paper is to study, firstly, the key factors in the evaluation of informative websites that affect e-trust and explore then the role of personality traits in perception thereof. An exploratory qualitative study was conducted with 24 participants. The results show that users take into account in the evaluation of informative websites, two types of factors: factors related to web site and factors related to third parties. The results, further, show that the contribution of factors related to informative website to the development of e-trust varies according to personality traits.
Asian Social Science
Purpose: The purpose of this paper is to examine how individual personality factors including functionality factors interactivity, psychological factors, usability and technology factors, and product/service characteristics can influence Dubai Emiratis to adopt and use online shopping. Methodology: Thirty six questionnaire items were administered to 180 adult Emiratis living in Dubai to examine the influence of personality factors on online shopping acceptance. The sample of 180 Emiratis was chosen through random sampling technique.Results: The findings significantly improved the understanding of users in Dubai in terms of their E&M-Shopping acceptance. The factors could assist in achieving successful E&M-Shopping acceptance. Along a similar line of importance, the findings highlighted the low awareness of users concerning government regulations and product return policy.Practical implications: The result of this study showed that usability and technology factors affected the consum...
AFEBI Management and Business Review
Personal perception as a fundamental factor on consumer buying behaviour especially on online shopping, triggered by internet access all over the world. In Indonesia personality aspect becomes a key factor regarding new technology adoption. Big internet user not yet automatically increased the use of e-commerce. Indonesia has big potential market for e-commerce. Unfortunately, the e-commerce user in Indonesia is still 12% from total internet user in Indonesia. It is very important to find factors i.e. Trust (T) and Habit (H), which affects the use behaviour of e-commerce. This study aims to find out the perfect model that fits the use behaviour of e-commerce in Indonesia. In this study,we conduct literature review and primary data survey. Statistical result is analysed using war Partial Least Square (PLS) with 547 respondents from 4 e-commerce providers user. We found that T (Trust) and H (Habit) have positive influence on Behaviour Intention (BI), BI positive influence on Use Beha...