Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research (original) (raw)

Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research

Public relations research annual, 1989

Abstract

. Chapter 2 Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research James E. Grunig Larissa Schneider Grunig University of Maryland Public relations as a form of organizational communication has been practiced for centuries, although it ...

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