Penerapan Etika Bisnis dalam Digital Entrepreneurship untuk Mendukung Pertumbuhan UMKM (original) (raw)
Related papers
Kewirausahaan Digital Pertumbuhan Ekonomi Lokal: Kasus UMKM Kreatif
Academic.edu, 2024
Kewirausahaan digital telah menjadi pendorong utama pertumbuhan ekonomi lokal, terutama dalam konteks Usaha Mikro Kecil dan Menengah (UMKM) kreatif. Penelitian ini bertujuan untuk mengeksplorasi dampak kewirausahaan digital terhadap pertumbuhan ekonomi lokal dengan fokus pada UMKM kreatif. Metode yang digunakan adalah kajian literatur yang mengumpulkan dan menganalisis sumber-sumber relevan, termasuk artikel jurnal, buku, dan laporan penelitian. Hasil penelitian menunjukkan bahwa kewirausahaan digital memberikan berbagai peluang bagi UMKM kreatif, seperti akses ke pasar yang lebih luas, pengurangan biaya operasional, dan peningkatan inovasi produk. Namun, tantangan seperti keterbatasan akses terhadap teknologi, kurangnya pengetahuan digital, dan dukungan infrastruktur yang belum memadai masih menjadi hambatan. Penelitian ini juga menyoroti pentingnya peran pemerintah dalam menciptakan kebijakan yang mendukung ekosistem kewirausahaan digital, termasuk pelatihan dan fasilitas teknologi untuk UMKM. Dengan demikian, kewirausahaan digital tidak hanya berkontribusi pada pertumbuhan ekonomi lokal tetapi juga menciptakan peluang kerja dan meningkatkan daya saing daerah. Penelitian ini diharapkan dapat memberikan wawasan bagi pelaku usaha, pembuat kebijakan, dan peneliti mengenai strategi yang dapat diimplementasikan untuk mengoptimalkan potensi kewirausahaan digital dalam mendukung pertumbuhan ekonomi lokal. Kata Kunci: Kewirausahaan digital, pertumbuhan ekonomi lokal, UMKM kreatif, inovasi, kebijakan pemerintah.
Gorontalo Accounting Journal, 2022
This study was conducted to determine how much influence the implementation of E-Marketing and business ethics has on increasing the sales volume of MSMEs in Boalemo Regency by using the variables of E-Marketing and Business Ethics as independent variables and Sales Volume as the dependent variable. This study uses quantitative methods with multiple linear regression analysis techniques with the help of SPSS software version 24 with a sample of 100 SMEs as respondents. The results of the study indicate that there is a significant influence between the implementation of E-Marketing and Business Ethics on the Sales Volume of MSMEs.
Penerapan Prinsip-prinsip Etika Bisnis pada UMKM di Kecamatan Pangandaran
Jurnal Lentera Pengabdian, 2024
Penelitian ini bertujuan untuk mempelajari dan mengetahui tentang penerapan etika bisnis pada UMKM Pedagang Ikan Asin Jambal di Kecamatan Pangandaran. Salah satu UMKM yang menjadi objek penelitian adalah pemilik dan karyawan dari usaha Ikan Asin Jambal merek Encum Srikandi dan metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data Tringulasi dan jenis data kualitatif secara empiris. Sementara itu analisis data yang digunakan yaitu dengan cara uji kredibilitas. Hasil penelitian ini menunjukan bahwa pada UMKM Pedagang Ikan Asin Jambal Merek Encum Srikandi telah melaksanakan penerapan prinsip-prinsip etika bisnis.
Penerapan Etika Pemasaran Islam Dalam Penggunaan Digital Marketing Pada Usaha Kecil Menengah (Ukm)
JURNAL SCHEMATA Pascasarjana UIN Mataram, 2019
The purpose of this study is to find out and describe in general how the level of application of Islamic marketing ethics in the use of digital marketing in SMEs through a quantitative descriptive approach. The analysis technique used in this study is to look for the average demographic data that has been filled by respondents. The subjects of this study are SMEs who have done marketing using digital marketing operating in the city of Bandung with a total of 30 respondents. Furthermore, the sampling technique that the researchers used was non-probability sampling with convenience types to make it easier for researchers to obtain samples. The results of this study indicate that the average percentage of all dimensions has a very good category. So, it can be said that the application of Islamic marketing ethics in the use of digital marketing in SMEs in Bandung has been very good. Meanwhile, the dimension that has the highest average percentage value is the dimension of being serving ...
BERKEMBANG DENGAN ETIKA BISNIS: UMKM DI ERA DIGITAL
ARTIKEL ETIKA BISNIS DALAM UMKM DI ERA DIGITAL, 2024
This article will discuss the importance of applying ethical principles in the operations of MSMEs and how it can affect business growth and reputation in the digital era. This article will focus on the main concepts of business ethics, challenges and opportunities for MSMEs in the digital era, understanding the positive and negative impacts of technology on MSME actors and strategies for integrating business ethics in the daily practices of MSMEs. The research method uses a qualitative approach through a literature review that produces descriptive data. Data was collected by searching electronic journals through Google Scholar and other online sources. Thus, this article will provide a comprehensive view of how MSMEs can thrive by applying business ethics in the digital era, with a focus on sustainable growth and good reputation.
PENGARUH PENERAPAN DIGITAL ENTREPRENEURSHIP PADA PELAKU UMKM TERHADAP PENINGKATAN PENJUALAN
HASAN RIFQI , 2024
The importance of conducting this research is further strengthened by data showingthatMSMEs that adopt digital technology tend to experience a significant increase in sales compared to those that have not adopted it. This study aims to examine in more depth the effect of implementing digital entrepreneurship on increasing MSME sales. By understanding the factors that influence the success of digitalization, it is hoped that this study can provide appropriate recommendations for MSME actors in implementing digital strategies. The research method used in this study is a literature study or literature review. Literature study is a research method that collects, analyzes, and interprets secondary data from various relevant sources. These sources include books, journal articles, research reports, and other trusted sources related to the research topic, namely the effect of implementing "digital entrepreneurship" on MSME actors on increasing sales. This study shows that the implementation of digital entrepreneurship has a significant positive impact on increasing MSME sales in Indonesia. MSME actors can take advantage of various online platforms such as social media, marketplaces, and websites to promote products and interact with consumers. This digital marketing strategy helps increase brand awareness and attract consumer interest at a more affordable cost compared to traditional methods. In addition, digitalization also allows MSMEs to implement more efficient management systems, such as inventory management, sales data analysis, and improving customer service. Although there are some obstacles, the benefits of adopting digital technology are much greater. Therefore, efforts to encourage MSME digitalization must continue to be carried out with various stakeholders. Success is determined by an understanding of technology, consistency in implementing digital strategies, and adaptation to consumer preferences.
2025
Pesatnya perkembangan teknologi dan digitalisasi mendorong transformasi ekonomi, termasuk di Indonesia, di mana UMKM berperan penting dalam perekonomian. Namun, tantangan seperti rendahnya literasi digital, keterbatasan infrastruktur, dan akses modal membatasi adopsi teknologi oleh UMKM. Penelitian ini menggunakan metode studi pustaka atau literatur review untuk menganalisis kebijakan ekonomi mikro yang mendukung digitalisasi UMKM, seperti Kredit Usaha Rakyat (KUR), Gerakan Nasional Bangga Buatan Indonesia (Gernas BBI), dan pelatihan literasi digital. Hasil penelitian menunjukkan bahwa kebijakan ini meningkatkan efisiensi, daya saing, dan akses pasar bagi UMKM, meskipun masih ada kendala di daerah terpencil. Kesimpulannya, diperlukan kebijakan yang inklusif, penguatan infrastruktur digital, dan dukungan pembiayaan untuk mempercepat transformasi digital UMKM, yang pada akhirnya dapat meningkatkan kontribusi UMKM terhadap pertumbuhan ekonomi nasional.