Key competitiveness of Indonesian small wooden furniture business (original) (raw)
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International Journal of Professional Business Review, 2023
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Background:The purpose of this study was to explain the role of competitive advantage in mediating the influence of entrepreneurial orientation on the business performance of the silver handicraft industry in Celuk Village, Gianyar Regency. Research Methods: This research took place in Celuk Village, Gianyar Regency. The sample size in this study was as many as 90 silver handicraft businesses. Data collection was done by distributing questionnaires. Data analysis was performed using the Structural Equation Model (SEM) based on Partial Least Square (PLS). Result:Based on the results of the research that has been done, the following results are obtained: 1) Entrepreneurial orientation positively and significantly affects business performance. 2) Entrepreneurial orientation positively and significantly influences competitive advantage. 3) Competitive advantage positively and significantly affects business performance. 4) Competitive advantage positively and significantly mediates the role of entrepreneurial orientation on business performance. Conclusion:Based on the results of this study, it is hoped that business actors in the silver handicraft industry in Celuk Village, Gianyar Regency can further develop entrepreneurial orientation and competitive advantage by creating products with new ideas and competitive prices in the market to be able to improve their company performance.
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Article Info Page Number: 1 11 Publication Issue: March-April 2020 Abstract: This paper aims to examine the effect of market orientation and innovation of local product on competitive advantage and marketing performance in SMEs in Bekasi. The type of research was explanatory research. The population were owners and labors SMEs in Bekasi. The number of samples were 120 owners and labors from all SMEs in Bekasi. The analysis method used SEM analysis. The results showed that market orientation had a significant effect on competitive advantage. This shows that the better the market orientation, the higher the competitive advantage. Innovation of local product had a significant effect on competitive advantage. It showed that the better the Innovation of local product, the higher the competitive advantage. Market orientation has no significant effect on marketing performance. It shows that the better market orientation does not necessarily improve marketing performance. Innovation of loca...