Language of Political Campaign: Unraveling the Linguistic Landscape in Billboard Advertisements (original) (raw)
2024, Journal of language and linguistics in society
Sign up for access to the world's latest research.
checkGet notified about relevant papers
checkSave papers to use in your research
checkJoin the discussion with peers
checkTrack your impact
Related papers
KnE Social Sciences
The 2019 elections were the first occurrence involving votes for the president, Regional Representative Board (DPD), House of Representative (DPR) and Regional House of Representative (DPRD) all on the same day. In this study, the billboards used in campaigns are investigated and their linguistic aspects scrutinised. The study uses a qualitative description analysis method, involving two billboards originating from the nationalist and Islamic camps which won the general elections in 2019. The study uses two approaches in analyzing the first billboard: 1) semiotic social analysis to analyze images and symbols on billboards and 2) persuasive discourse to analyze existing taglines. The study demonstrates the presence of a dominant type of persuasive discourse that contains an invitation and affirmation. On the billboard, the researchers found that the candidates used many key figures to increase their appeal and also used the billboards to educate voters about callot-casting, Keywords:...
Exploring Multilingual Practices in Billboard Advertisements in a Linguistic Landscape
2013
Studying linguistic landscape (LL) is a relatively new area of sociolinguistics that encompasses written language on public road signs, billboard advertisements and shop fronts. The term, LL, can be traced to the seminal work of Landry and Bourhis (1997). It is through the lens of LL that this study aims to examine the linguistic practices and code choices in billboard advertisements in the ‘cityscape’ of a capital city. Spolsky (2004) states the real language policy of a community is likely to be found in its practices than in management of the policy. With this in mind, this study examines official documents that articulate and prescribe linguistic and code choice policies for billboard advertisements and apply the policies to analyse selected billboards along a stretch of highway in a cityscape. Thus, the reality of the practice is what matters most. The prescribed language policies provide a sense of the ideal that a society could strive for in nationhood practices; but the real...
Loading Preview
Sorry, preview is currently unavailable. You can download the paper by clicking the button above.