Language of Political Campaign: Unraveling the Linguistic Landscape in Billboard Advertisements (original) (raw)

The paper investigates the linguistic landscape of political campaign billboard advertisements in Kota Kupang, examining how language is used to influence voter perception and engagement. It highlights the predominance of standard Indonesian, alongside the use of local languages, emphasizing candidates' strategies in crafting emotional connections with voters. Key findings reveal variations in language style—from persuasive to informative—along with the importance of visual elements that reinforce political messages. Ultimately, a nuanced understanding of these linguistic and visual techniques is crucial for effective communication in local political campaigns.