SYSTEMATIC LITERATURE REVIEW ON ANALYSIS OF GROWTH IN TOURISM SECTOR IN INDIA (original) (raw)

This systematic literature review explores the growth of the tourism sector in India, highlighting key trends, challenges, and policy implications. Over the past two decades, India has emerged as one of the fastest-growing tourist destinations, driven by diverse cultural heritage, natural attractions, and government initiatives aimed at enhancing tourism infrastructure. The review synthesizes findings from various studies, focusing on factors such as domestic and international tourist inflow, the impact of digital marketing, and the role of sustainable tourism practices. Moreover, it addresses the challenges faced by the sector, including environmental concerns, infrastructure deficits, and the impacts of socio-political dynamics. The analysis indicates that while tourism has significantly contributed to India's GDP and employment, there remains a pressing need for more cohesive policies that address sustainability and regional disparities. Furthermore, the COVID-19 pandemic has reshaped the sector, necessitating innovative strategies for recovery and resilience. This review offers valuable insights for policymakers, stakeholders, and academics interested in understanding the multifaceted dynamics of India's tourism growth. It concludes by emphasizing the importance of sustainable practices and strategic planning to ensure a balanced and inclusive growth trajectory for the tourism sector in India.