SUBSCRIBERS' SATISFACTION TOWARDS MOBILE COMMUNICATION SERVICE PROVIDERS IN THOOTHUKUDI DISTRICT -A STUDY (original) (raw)

2016, Anthony Rahul Golden S

In this modern IT era, there is a rapid growth and innovation witnessed in the mobile industry. The communication field has greatly transformed. The traditional use of mobile phone is text messaging and calling. It has bridged a gap in distance communication. With the advancement of new technology, the way of communication is also changed. In ancient days, pigeons were used as means of communication. Later, written messages were sent through letters by post. As the time passed, telephone came into existence and today is the era of wireless communication which gives rise to mobile phones 1. Mobiles are the latest invention and common way of communication. Nowadays , continuing innovation in the mobile communication industry, such as mobile Internet and social networking applications such as Twitter, Face book, whatsapp etc have further had a measurable impact in the communication field 2. The Mobile communication has become a force to reckon with in personal communication. Statement of the Problem: Mobile Communication is the part and parcel of economic life. Communication has traditionally been in the forefront of harnessing technology to communicate effectively. It has been using through wireless and latest technological communication networks for delivering a wide range of value added products and services (VAS) for a longer time. The most important factor for the economic development of a nation is its development in the infrastructure, which ultimately depends on the development in communication, transport and electricity. In communication system, there are so many modes are available. Among the various modes of communication, mobile communication plays a vital role in offering various communication services for the urban as well as rural area 3. Apart from that, the survival of the mobile communication scheme in future depends on the ultimate satisfaction of the subscribers. This has led to following research questions,  Has the mobile communication given satisfaction to the subscribers?  What is the effective impact of communication on personal, demographic and rational variables on subscribers' satisfaction?  What are the problems affecting subscribers' satisfaction?  What is the level of subscriber satisfaction? The problems can be better answered and suitable policies and strategies can be formulated, when a research has been conducted on these aspects. It has led to a Ewan, (2012), Has Apple put mobile innovation back at least 10 years, http://www.mobileindustryreview.com.