Dampak Gambar Peringatan Pada Kemasan Rokok Sebagai Hasil Peraturan Baru Pemerintah Terhadap Kebiasaan Perokok Aktif (Studi Kasus: Peraturan Pemerintah Nomor 109 Tahun 2014) (original) (raw)

2017

Abstract

Cigarettes are the most profitable consumer products in the world. Indonesia is the highest rank in the world as a cigarette manufacturers country. As well as the third position in the world for the number of active smokers. The Increase of cigarette consumer in Indonesia makes the government set the use of pictorial health warning (PWH) on the packaging of the cigarette. This study will analyzes the illustrations of pictorial health warning (PWH) on cigarette packs based on the scientific knowledge of visual communication design as seen from the technical side, the colors and layout of the packaging. It also will be analyzes the impact of this new cigarette packaging design to the numbers active smokers. Keywords: Packaging, Design, Cigarettes, PHW, Active Smokers

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