Factors that Influence Malaysian Muslim Travel Preferences (original) (raw)
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Muslim Tourism: The Tendency of Islamic Traveling Attributes from Malaysia Perspective
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Muslim Tourists’ Expectation towards Islamic Hospitality Services in Malaysia
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Previous studies found that the Muslim traveller population has been increasing and they bring a significant economic impact to the receiving country. Realising this, Malaysia has been stepping up their efforts in order to attract this group of tourist. However, Muslim groups choose the destination that they wish to visit based on several criteria, which were found to be related to their religious obligation. The availability of Muslim friendly attributes is vital because Muslim friendly attributes is one of the most important factor that influence Muslims' decision when they decide to travel abroad. Although previous studies have indicated the issues regarding Islamic hospitality services with destination selection, they did not emphasize on the importance of these in the context of Malaysia as a travel destination. The purpose of this paper is to highlight the findings that have been gathered from international Muslim tourists to Malaysia in term of how they prioritise the thirteen items under the Islamic hospitality services, which has been classified under accommodation and amenities as well as the availability of halal food. The findings are useful for the policy makers, tourism marketers and also the service providers to understand better about what the Muslim tourists want and need when they are making decision to choose which destination to visit.
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Halal tourism is a new phenomen a of the growth of the halal industry. The demand for halal products and services has also increased, both in tourist destinations obtained by having Muslim and non-Muslim populations. Muslim tourists have unique needs when traveling, especially if there is a tourist destination with a large population of non-Muslims. This study aims to determine the preferences of Muslim travelers through the analysis of halal friendly attributes on non-Muslim travel destinations. The sampling technique uses unknown population with a total sample of 100 respondents and the sampling technique uses purposive sampling (domestic travelers and a Muslim who have visited Bali tourism destination at least one time) Data analysis techniques in this study used qualitative, analysis techniques with factor analysis. Factor analysis is used to identify an important set of variables from a set of variables that are more numerous to be used in subsequent multivariate analysis. The ...
The purpose of this study is to examine the factors that influence Muslim Tourist preference towards a Halal Concept Hotels in, particularly Malaysia. Based on the review of past literature we found that there is very limited empirical research done to examine the factors that affects the choice of Muslim Tourists decision to stay in Halal Concept Hotel. Numerous researches based on Islamic tourism, Shariah Compliant Hotels or Tourism was examined to identify the factors that influence Muslim Tourist preference and how it influences their satisfaction. Based on the literature we found six variables that influence directly Muslim Tourists preference of Halal Concept Hotels. These include availability and easy access to Halal Food, Prayer facilities in the room and access to Masjids (mosques), Prohibition of behaviours that violates General Islamic Moral behaviour, Muslim friendly tour packages-which considers festive seasons, Religious affiliated sites and Religious devotedness towards Islam. Past literature shows that these factors have direct or indirect influence on Muslims Tourist Satisfaction. Also we concluded that selection and satisfaction of staying in Halal Concept Hotel might be moderated by Religious devotedness of Muslim Tourist. Therefore a survey must be conducted to collect Muslim Tourist perception on these factors to establish the generated hypotheses. To do this a minimum of 500 Muslims tourists from Islam dominant countries will ebb selected using Quota sampling. Key words: Islamic Tourism, Halal hotel, Satisfaction, and Religious devotedness
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Halal Tourism: Lessons for Destination Managers of Non-Muslim Majority Countries
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Muslim tourists spending are expected to grow significantly and could represent more than 13% of global tourism expenditure by the year 2020. The growth of younger and educated Muslims with larger disposable income has also further increase their propensity to travel abroad. This study explores the influence of perceived destination attributes on Muslim tourist satisfaction and eventual destination loyalty. The population of the study were Muslim travellers intercepted at the Penang International Airport. A purposive sampling procedure was applied and data collection was through self administered questionnaire. A structural equation modelling approach (using SmartPLS 3.0 software) was employed for data analysis and testing of the research model. The results of the analysis were critically discussed and suggestions were proposed, for practical and empirical purpose.
International Fellowship Journal of Interdisciplinary Research, 2021
Introduction: Today, the demand for halal tourism has increased dramatically and highlighted as one of the new horizons and fastest-growing sector in the world's tourism industry. Background Problem: Malaysia is indeed one of the countries with the most concerned halal segment in the tourism sector. Research Objective: The key purpose of this study is to examine the influence of affecting attributes on tourist's behavioral intention to visit Malaysia as a halal tourism destination. Research Methods: The development of the research framework is based on the theory of plan behavior (TPB) model. A total of 394 responses were received from the Klang Valley area of Malaysia. For the purpose of analyzing the data, SPSS and AMOS were hired. Findings: Findings from the study reveal that, affecting attributes like, "Halal Certification for Food and Beverage", "Destination Image" and "Emotional Incidents" have a significant positive influence on tourist's satisfaction towards behavioral intention to determine the destination. Research Contribution: The key significance of this study demonstrated that a large number of Muslim travelers are able to experience Islamic cultures while considering halal tourism products and services in visiting accessible Muslim destinations. Conclusion: The conclusions of this research provided insights into the behavioral intentions of Muslim tourists select Malaysia as a destination for tourism.
MUSLIM TOURISTS' TYPOLOGY IN MALAYSIA: PERSPECTIVES AND CHALLENGES
The concept of Islamic Tourism is relatively new and the emergence of Muslim tourists who travel and experience tourism related activities calls for a better understanding of their motivation and typology. Their existence in the past was mostly associated with pilgrimage practices as historically recorded in the visitation to Mecca. However, there is limited research on Muslim expectations that lead to motivation to travel. The current trend among Muslim tourists is not only to relate it to pilgrimage but also as part of the Islamic lifestyle that required them to rediscover Islamic civilization and religious values around the world. This includes activities such as visiting Islamic based attractions for its historic value, socio-cultural value, new theme development from Islamic perspectives and new volunteer activities to less developed Muslim areas. In Malaysia, tourism stakeholders have begun to appreciate the potentials of local tourism products to be promoted to the various Muslim segments of the world market. Each segment is expected to seek both peculiar and universal needs which will influence their motivation and behavior, a part of which is driven by religious considerations. It is important to understand the different Muslim tourist sub-segments in comparison to the mass tourists or other special interest categories that have been adequately covered in the literature. In order to develop a firm grasp of tourist motivation among Muslim travelers, in depth studies on them are essential. Thus, this paper explores the perspective and challenges of Muslim tourism planners and managers to fill the gaps in existing knowledge on this growing segment of the Muslim travel market.