Online Business through Social Media and Customer Retention Management: A Bibliometric Analysis of Cutting-Edge Studies (original) (raw)

Exploring the Influence: A Bibliometric Analysis of Social Media Marketing in the Digital Era

West Science Interdisciplinary Studies

This study presents a bibliometric analysis of the term "social media marketing" to explore the growing trends, key contributors, and thematic focus in the academic literature. Social media marketing represents the integration of social media utilization practices and principles into marketing strategies and activities, highlighting the growing importance of technological developments to economic practices in the use of social media. This research examined 980 articles with themes related to marketing management. In the context of this study, we concluded that marketing management articles were classified into twelve clusters. Marketing management research trends related to social media are of great interest to research on the marketing side. There are several topics that frequently appear in publications, such as the social media marketing perspective of one variable against another.

Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis

Future business journal, 2024

The study conducts a comprehensive retrospective analysis of the social media marketing literature along with text mining and bibliometric analysis using data obtained from the Scopus database. The analysis is conducted for the literature published during 2007-2022 using VOSviewer application and Biblioshiny. The analysis revealed the publication trend and emerging themes in the research landscape of social media marketing. This study has pointed towards important theoretical and practical implications pertaining to the social media marketing. It contributes to the understanding of social media marketing research by identifying and listing the best journal, authors, country, documents, most occurred words, social and intellectual structure, and emerging research trends. The results revealed that social media marketing research is at the focal point of the researchers throughout the word. This study found that there are lack of studies from firm perspective especially small retailers; adoption of disruptive technologies such as AI, ML and block chain and its impact need more exploration.

The impact of social media in business growth and performance: A scientometrics analysis

International Journal of Data and Network Science, 2019

The purpose of this research is to investigate the status and the evolution of the scientific studies on the applications of social media in the business. The present research is an applied scientific method based on quantitative approach by using library method and scientometrics indicators. With the use of bibliometric library of R software, scientific products in the field of social media applications in business from 2005 to the end of January 2019, the study overviews trends and achievements of this field. The results show that from the beginning of 2005 through January 2019, 2682 articles have been indexed in Web of Science in the field of social media and business; however, since 2009, scientific productions in this topic have grown rapidly and in 2017, there was a substantial increase in the number of studies. The findings also show that the United States with 1269 published articles and the Business Horizons Magazine with the publication of 73 articles, pioneered in the publications of this topic. Analyzing the content of the works produced in the applications of the social media and businesses can help us better understand the growth trend in this area.

Bibliometrics of social media research: A co-citation and co-word analysis

International Journal of Hospitality Management

This study combined two bibliometric analysis methods to provide a systematic and holistic review of social media-related academic literature. A total of 406 publications related to social media between 2007 and 2016 were identified from 16 business and hospitality/tourism journals. Co-citation analysis identified Word-of-Mouth as the major theoretical foundation of social media research in business, while the hospitality/tourism field presented a diverse theoretical foundation. The study then employed coword analysis to identify the evolution of research themes over time in both fields. The comparison of social media research between the two fields highlighted four similarities, including the growth of research over time, the term "social media" gaining popularity, the new trend of social networking sites, and managerial applications as research focus. Finally, the study called for a future research agenda on social media research in the hospitality/tourism field.

Bibliometric Analysis of Social Media as a Platform for Knowledge Management

International Journal of Knowledge Management, 2020

The purpose of this study is to conduct a bibliometric analysis to examine the most influential journals, institutions, and countries in social media (SM) publications related to knowledge management (KM). Moreover, various research themes in SM KM publications are also explored. VOSviewer was employed to process 234 SM KM publications retrieved from Web of Science (WoS) in the time period 2009-2019. Different methodologies were used according to the nature of bibliometric analysis and explained in each section. Journal of Knowledge Management was the most influential journal in SM KM publications. USA and England ranked first and second respectively, while the Tampere University of Technology was the most productive institute in SM KM research. Four emerged themes indicated an explicit contribution of SM users in KM through big data, knowledge sharing, innovation, Enterprise 2.0, and social capital. This is the first bibliometric study that explores the overall contribution of SM p...

A Bibliometric Analysis of Social Media Research from the Perspective of Library and Information Science

IFIP Advances in Information and Communication Technology, 2014

A bibliometric analysis was conducted on social media research in journals under the subject category "Information Science & Library Science" of the Social Science Citation Index. 646 articles were retrieved using the term "social media" as a keyword to search parts of titles, abstracts or keywords of publications. The research performance and trends were analyzed with descriptors of types and languages, characteristics, countries, journals, authorships and author keywords. Results showed that, social media research steadily increased from the period of 2002 to 2013 and the annual publication output in 2012 and 2013 were almost half of the total. A total of 9,851 pages, 29,433 cited references, 1,540 authors and 3,740 citations were identified in all 646 articles, with the average per article of 15.25 pages, 45.46 cited references, 2.38 authors and 5.79 citations. Analysis of countries and journals suggested an uneven distribution of publications on national and journal levels. The USA attained a leading position by contributing the largest share of articles. UK, Spain and China were the other three top productive countries in total publications. 73.53% of the total articles were published in 25 journals with impact factors ranging from 0 to 5. More than half (51.24%) journals had an impact factor between 1 and 3. Journal of Health Communication with 2.079 IF had published the most articles. The most commonly used author keywords appeared in the articles were "social media"

Special Issue View.Php?Paper=The Role Of Social Media In Business To Business Relationship Marketing

The evolution of internet has made social media one of the most important media for business-to-business (B2B) commerce. Despite the increasing trends of social media utilization among businesses, studies into social media is limited and place greater focus on the business-to-consumer (B2C) relationships rather than on the B2B relationships. Hence, the objective of this study is to assess the role of social media in B2B relationship marketing. This paper outlines one main research question and four research sub-questions through the review of related literatures. The study plans to utilize a qualitative approach, specifically two phases of in-depth structured interviews with a minimum of 25 participants during each phase. The participants will be chosen among employees who work in relationship marketing fields in Malaysia. The value of this research will lie in its analysis through the use of Leximancer software. Leximancer allow researcher to generate concept maps automatically, thus reducing potential researcher bias.

Indexing and Abstracting: Ulrich's -Global Serials Directory Social Media Marketing: A Paradigm Shift in Business

This paper is produce to find the internet users preferences for social media marketing. For this purpose, study questionnaire's three segments (attract, engage and retain) were adopted and made required changes according to find the customer's response. The results shows that 'mnemonic branding', 'promotions', 'piggyback advertising' and 'adequate bandwidth' are the best tools to attract customers. In engagement segment results interpretation, 'lucky draws/contests', 'informative and useful content', 'transaction capabilities', and' creative programming' are the preferred perceived tools by respondents. Retain segment analysis states that 'security features', 'dynamic content', 'rapid information loading time' and 'provide online order tracking' in websites assist the business to retain their customers. Study revealed that businesses should invest more on online contents of websites, because fast pace living style enable customers to attach more to cyber world and they preferred to be the part of virtual globe.

Most influential journals and authors in digital business research: A bibliometric analysis

2017

In the last few decades many firms have been making large investments in e-commerce applications, digital technologies or the use of the Internet in several business activities and processes, giving rise to the notions of digital business and digital economy. Consequently, the number of academic articles on digital business has grown exponentially. The aim of this study is to present the evolution of academic research in digital business between 1990 and 2015. The main contribution is to provide an overview of the current academic state of the art in digital business research. The analysis focuses on identifying the most productive and influential journals in digital business research, as well as the leading authors in the field. The results show a strong increase in digital business research during the last fifteen years due to the development of a good number of specialized journals of information systems. We suggest that the field of business research should expand beyond its tra...

Conceptualizing social media analytics in digital economy: An evidence from bibliometric analysis

Journal of Digital Economy

The present study intends to provide a comprehensive overview based on existing literature related to social media analytics and digital economy using bibliometric analysis from Scopus database, particularly from the year 1996-2022. The studies that have discussed social media analytics and digital economy on a global scale using bibliometric analysis are very less in numbers. Therefore, this study determines the trends and maps in the digital economy and social media analytics using VOSviewer. The present study analyses 1539 articles collected from the Scopus database and uses VOSviewer that creates a visual representation of the data. Analyses of co-occurrence of keywords, co-citation, journals, and co-authorship have been employed in the study. The findings of the study reveal the most prominent trends in terms of influence, most prolific journals, articles, authors, topics, keywords, and countries. Content analysis has been employed using the bibliographic coupling of documents to identify the broad themes of the clusters. Further, a conceptual quadrant model has been devised to examine the outcomes of the interrelation between social media analytics and digital economy. This study further reveals that research on digital economy and social media analytics has shifted from the developed world to the developing nations. Now, more and more research is being conducted in the countries like China, Pakistan, Bangladesh, Ukraine and India. Through the density visualization of keywords analysis, it is revealed that keywords like "digitalization", "artificial intelligence", "blockchain", "cryptocurrency", and "bitcoin" are in trends of research in the subject matter. ☆ Cluster 4 comprises articles from multidisciplinary backgrounds of social media analytics and digital economy. The subtheme of this cluster is pricing in e-business, consumer surplus, and operation management etc. This cluster started receiving articles in 2001 and continued the article publication till the year 2021. Study by Brynjolfsson et al. (2003) is having highest number of citations (653) in this cluster. Cluster 5 consists of 9 articles with the main theme of Twitter analytics. Most of the studies in this cluster are concentrated on analytics of data from Twitter and Facebook. This cluster started receiving articles from 2015 and continued to do so till 2019. Article published by Chae (2015) has received highest number of citations (286) in this cluster.