Factors Affecting Clothing Purchase (original) (raw)
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International Journal of Scientific Research and Management, 2017
Indian markets have been very popular in fashion and it has been same in Raipur city. This study is conducted to find out the consumer"s buying behavior towards branded apparels over non-branded apparels in this city. The purpose is also to study how consumer behavior for apparel is influenced by factors like monthly income, gender and peer influence .The survey conducted in Raipur city shows that the consumers prefer shopping mostly with their friends and family members. They are influenced by their choices of their friends, family members, celebrities, magazines etc. Quality, comfort, brand are the main criteria"s which impact their buying behavior towards branded apparels over non branded apparels The study shows there are different attributes which attracts customers towards branded apparels over non branded apparels.
Factors Affecting Consumer Purchase Decision in Clothing Industry of Sahiwal, Pakistan
The reason to conduct this research is to integrate the brand image, brand attachment and environmental effects and their impact on consumer purchase decision. Does environmental effects has some function while making purchase decision or people don't bother to think about this all. Either consumers want to be loyal and attach themselves with brands or they don't want to attach with one brand? Results elaborates that brand image don't have a positive relation with purchase decision, brand attachment has a moderate positive relation with purchase decision and environmental effects don't have a positive relation with purchase decision.
Preferences of customers in selecting clothing as a brand: A quantitative analysis on Bonanza
Journal of Contemporary Issues in Business and Government Vol. 27, No. 05, 2021 , 2021
In this study we examined the relationship between the impact of style, price and quality on consumer perception. I used a survey technique and taken 100 samples from Kasbit Institute in Karachi and prioritized by SPSS. I used correlation and regression technique to find out the relationship between variables. The empirical findings suggest that there is a significance relationship exists between perception and style and there is an insignificance relationship between pricing, qualities on consumer perception. The implications of the study are that a company should better manage their pricing and quality factors with the customers as a competitive policy in informal clothing marketplace. The weak side of the study is that it is limited to a single industry of Fashion clothing industry.
It is a well-known fact that the purchase behavior of a given consumer is being affected by a number of elements and these elements are supposed to affect the final purchase of the customer. As far as apparel are concerned they are related to the face value of the customer and important for public presence, hence a given customer is more conscious about the same. This present study investigates into the same parameters of customer choice and tries to identify the factors that are responsible for the same. The location of the study is Coimbatore city in Tamil Nadu. This present research is based on primary data and the respective size of the sample is 100 respondents. The method of sampling is convenience sampling and SPSS ver. 22.0 is used for the analysis of collected data. One way ANOVA is used to analyze the variance among the responses of the samples. The respective results of the present study will present a clear vision for the different components that are supposed to affect the behavior of the customer as far as apparel is concerned.
Impact of Brand Name on Purchase Intention: A Study on Clothing in Karachi, Pakistan
2020
This research revolves around those important factors which are making consumers brand conscious in Pakistan. It will also impart the significance of key factors and their impact on the purchase intention of the customers. The era is strong in the branding world. Due to continuous changing and fickle trends in the advancement of technology, many businesses have modified their products and strategies just to satisfy their customers and keep their brand alive and of high value in the market. In the current era, many people have become brand conscious and think wearing brands will make them different and unique in their social circle. If we talk about brand awareness among the people of Pakistan, then it is the outcome of brand preference. Multiple brands have emerged in Pakistan in the last decade and this makes the competition fierce among different giant clothing brands. Thus, the main problem of my research will figure out the reasons behind the increase in brand awareness among th...
IMPACTS OF CONSUMER PREFERENCE ON BRANDED READYMADE GARMENTS IN MADURAI DISTRICTS
Dr.S.Palani, 2019
In this competitive world, branded garments are occupying a very vital role in the market. Before the selection of garments, the consumers should have awareness of its features. The consumer's desire, need, and the expectation is not unique from customer to customer and so many factors are the determining criterion for the selection of brand. By analyzing these factors, firms can formulate the strategies in accordance with the customer's needs and deliver them the products which consumer wants from the firms, which should be profitable for the firm. The relationship between consumer's decision-making styles and their choice between branded items are investigated using a sample of consumers of Madurai city. The purpose of the research project is to investigate the consumers of Madurai city to_ examine if any factor dominates in their buying behavior of apparel. In addition, consumer behaviors and personal characteristics were investigated separately in relation to the purchase behavior of consumers. A total of 316 sample consumers have been randomly selected for the study. Using descriptive statistics, chi-square and garretrankingtechniquesthecollecteddatawasinterpreted.
COMPARATIVE STUDY OF CONSUMER'S INVOLVEMENT FACTORS IN FASHION CLOTHING
For many years, Fashion clothing has been an area of interest to many consumer researchers. This study examines the effect of age, gender, materialism and self-image product image congruency on consumer’s involvement in fashion clothing. Today everyone has become materialist to get success. Thus people use fashion clothing as an important key to express their self to others and fit themselves in social environment. As fashion clothing has become the essential part of consumer’s life. So, it is important to investigate consumer’s involvement in fashion clothing to understand their behavior. The main purpose of this study is to measure the fashion clothing involvement of youth, adults, working people selected in Sargodha city. Fashion clothing is the center of this research. The sample size chosen for this study was 150. All samples were selected from Universities, Job Organization and Business establishment in Sargodha city. Factor analysis using principle components with varimax rotation was used. Also, the KMO and Bartlett’s test was conducted in order to find or examine the interactions and relationships between variables.
The most challenging ‘M’ among 9 M’s (Man/Manpower, Money, Materials, Machines, Methods/Procedures, Markets, Minutes/Time, Management, Motivation/Morale, Measurement) is Man. Be as an internal stakeholder, employee, or external stakeholder, customer, it is very challenging and difficult for an organization to understand their behavior. The research aims to study the latter group of such stakeholders. With the objectives to understand the factors that influence product choice (Men’s formal shirt) and the effect of the demographic characteristics on the factors, the study was conducted. Both primary and secondary data were collected. Primary data was collected using a structured questionnaire. Secondary data from various published sources. Appropriate statistical tools were used to analyze the collected data. The results obtained reveal the factors that influence the respondents purchase choice. Keywords: Men’s formal shirt- demographic factors- consumer preference
To Study the Factors of Consumer Involvement in Fashion Clothing
The today's trend is towards material possessions as criterion of success. Thus they use fashion clothing as a medium of expressing their self and also fit into the social environment. Fashion involvement is a consumer's perceived importance of fashion clothing. It is important to investigate fashion involvement to understand consumer behavior and to develop improved marketing strategies. The purpose of this study is to measure the fashion clothing involvement of teenagers, youth and adults consumers selected in Bangalore city. The research tries to explore the relationship between demographic characteristics and the factors of fashion involvement. The research focuses on fashion clothing because it is closely related to daily life, having essential, communicative, and psychological functions in consumers' lives. The sample size for the study chosen was 301. Samples were selected from schools, colleges, IT companies, government organizations and business establishments in Bangalore city. Factor analysis using principle components with varimax rotation was used. Also, the KMO and Bartlett's test was conducted in order to reveal interactions and relationship between different variables. The study shows, below 30 years customers tend to perform higher fashion clothing involvement. Correlation Analysis showed that there was significant positive correlation between purchase knowledge, confidence, social consciousness, materialism and the factors of fashion clothing involvement.
Comparison of Consumers Clothes Purchasing Habits According to Gender in Konya20200516 130702 mq0xwu
International Journal of Business and Management Studies, 2012
─Abstract ─ The customer orientation is a vital subject in the ready-made clothing sector where an intensive competition is going on. The purchasing habits of consumers, deciding periods and the affecting factors of these periods are became very important by the companies. Knowing the purchasing habits of consumers will make an important contribution to the development of selling and product promoting policies of the companies. The aim of this research is finding out the ready-made clothing purchasing habits of consumers living in the city center of Konya and the gender comparison of the consumers purchasing habits. The survey data is obtained by using the questionnaires from 250 male-250 female, total of 500 ready-made clothing consumers who live in Konya city center. As a result of statistical analysis of survey data the ready-made clothing apparel consumers' habits has been comparatively found out.