Digital Marketing Flatform Development Model and Product Quality on Buying Decisions and Sales of Micro, Small, and Medium Enterprises (MSMES) Product Volume, South Sulawesi Province (original) (raw)

Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing

International Journal of Data and Network Science

This research aims to analyze the relationship between digital marketing on quality service, digital marketing on sales performance, quality service on sales performance, and digital marketing on Sales performance through quality service. The research methodology is a quantitative method and divided into research design and research subjects, data collection methods, and analysis methods. The study is conducted on 125 small and medium (SMEs) in Banten, Indonesia in the digital region. The study uses primary data based on the results of distributing online questionnaires to 125 managers of SMEs in Banten who were selected by simple random sampling. The questionnaire was designed online, and each question/statement item was given five answer options, namely: strongly agree (SS) score 5, agree (S) score 4, neutral / doubt (N) score 3, disagree (TS) score 2, and strongly disagree (STS) score 1. The method for processing data is by using PLS and using SmartPLS version 3.0 software. Based...

Analysis of Digital Marketing Adoption in Indonesian Micro, Small, and Medium Enterprises

Jurnal Manajemen Bisnis, 2021

Micro, small, and medium-sized enterprises (MSMEs) have a major role in Indonesia’s economy. In order to grow, MSMEs need the capability to conduct marketing in the digital world. The advancements in digital technologies have made it possible for a cost-effective and hassle-free Digital Marketing adoption. However, the number of MSMEs that have adopted Digital Marketing is still low. Therefore, this study aims to find out what factors that affect Digital Marketing adoption and its benefits. This study will also analyze the implementation of Digital Marketing by MSMEs in Indonesia. This study uses literature study method. This study shows that there are various factors affecting Digital Marketing adoption. This study also shows that various research results have shown that Digital Marketing Adoption can improve the performance of MSMEs. In regards to Digital Marketing implementation in Indonesia’s MSMEs, this study shows that training and mentoring activities by Centers for Research ...

Pengaruh Kualita Produk, Harga dan Digital Marketing Terhadap Minat Beli Produk Batik di Kota Sungai Penuh

UPI YPTK Journal of Business and Economics

The small industry is currently one of the crucial sectors in advancing the national economy, especially the Kerinci batik business. This study was conducted to discover the influence of the independent variables, namely product quality, price and digital marketing on interest in buying Batik Products. This study's population were Kerinci batik consumers located in Sungai Penuh City. Accidental sampling criteria determine the sample by distributing questionnaires to 50 consumers of Batik Kerinci, especially those in the Sungai Penuh City area. Data analysis consisted of descriptive, classical assumption, and multiple regression tests. Hypothesis testing consists of F test and t test. The study results show that only the product quality and price variables significantly and positively affect purchase intention. In contrast, the digital marketing variables have an effect. However, they are not significant; simultaneously, the product quality, price and digital marketing variables ...

Digital Marketing Utilization Determinants: Study on MSEs in Salatiga City

JURISMA : Jurnal Riset Bisnis & Manajemen

This research aims to identify the factors influencing the use of digital marketing by Micro, Small, and Medium Enterprises (MSMEs) and to examine the factors affecting the preference for digital marketing usage by MSMEs in the city of Salatiga. The research sample consists of 135 business units representing MSMEs in Salatiga. Data analysis techniques involve descriptive statistical analysis, qualitative analysis, binomial and multinomial logistic regression. The research findings provide evidence of the implementation of the UTAUT theory, particularly concerning performance expectations and facilitating conditions, significantly influencing the probability of digital marketing usage and the marketing of business products. Surprisingly, acceptance as part of performance expectations has a negative impact on digital marketing usage, especially on social media platforms. Furthermore, digital marketing proves to be of paramount importance for MSMEs looking to expand their businesses. K...

Result of Digital Marketing, Product Quality and Mediation Customer Satisfaction

Ekombis Review, 2024

This study aims to analyze and explain the result of 1) customer satisfaction over digital marketing; 2) customer satisfaction over product quality; 3) purchasing decisions over digital marketing; 4) purchasing decision over product quality; 5) customer satisfaction with purchasing decisions; 6) digital marketing on purchasing decisions through customer satisfaction; 7) purchasing decisions on product quality through customer satisfaction. A type approach used in this study is a quantitative approach method. The targeted people in this study are Makassar citizenship which has accounts and users of Shopee services. This study used purposive sampling with a type of judgment sampling is 95 samples. The data is collected by distributing questionnaires to students of Office Automation Management. This study uses the Structural Equational Modeling Partial Least Square (SEM-PLS) analysis method. The study result found: 1) a significant result in customer satisfaction over digital marketing; 2) a significant result in customer satisfaction over product quality; 3) a significant result in purchasing decisions over digital marketing; 4) a significant result in purchasing decision over product quality; 5) a significant result on purchasing decisions customer satisfaction; 6) through customer satisfaction, digital marketing has a significant impact on purchasing decisions; 7) customer satisfaction has a significant impact on purchasing decisions due to product quality.

The role of digital marketing in improving SME’s prod- uct competitiveness in The ASEAN Economic Community (AEC) (Case study in Indonesia)

Journal of Administrative and Business Studies, 2018

Small Medium Enterprises (SME's); Usaha Kecil Menengah (UKM) has a huge contribution in indonesia and asean economic. There is 96% micro business in ASEAN and 99% in Indonesia. Digital technology helps SME's move faster and more competitive in national and international context. Technology and Internet had a huge impact of economic growth in the world including Indonesia. The effective free market is basic point of SME's. Therefore, it needs the right strategy in increasing competitiveness to compete in AEC. Little Bandung is one of Bandung Goverment program in increasing SME's to active in Internatioal business and contributes an economic growth nationally with becoming a part of global value chain as a response for AEC challange. The purpose of this research is identifying the characteristics of SME's in little Bandung. The research will analyze the impact of digital marketing to the competitiveness of SME's little bandung in AEC, and the effectiveness factor of digital marketing in SME's. Data collection process will held in Indonesia. This research identi ies three main variables that have potential to in luence Digital Marketing (DM) and Digital Leadership Capability (DLC) that is Digital Culture(DC), Digital Attitude (DA), Leadership Skill (LS). Furthermore, digital marketing and digital leadership capability is also tested whether it has potential for in luence on competitiveness. The the research is quantitative which collected by visiting SME's dan melalui google form. The data analysis method is partial least squares; structural equation modeling. The results of these tests indicated in the hypothesised relationship.

Digital Marketing: An Influence towards Business Performance among Entrepreneurs of Small and Medium Enterprises

International Journal of Academic Research in Business and Social Sciences

Digital marketing is basically promoting the brand of business products using all forms of digital advertising mediums as a more interactive and informative alternative. This is in line with the availability of internet technology and enabling various marketing methods to be done digitally. Entrepreneurs are encouraged to use this mediums optimally to achieve more aggressive and inovastive business quality. Specifically, this study aims to look at the digital media phenomenon which is seen as increasingly powerful as information and marketing channel agent as well as to test the impact of its usage on entrepreneurial performance. This study will consider the aspect of powerful digital marketing in the development of business performance among Small and Medium Enterprises (SMEs). A quantitative approach based on cross sectional design is iapplied in this study. The questionnaire form as a research instrument is based on the domains in the identified variables. The sample consists of 300 SME entrepreneurs aged between 18 to 55 years old who run businesses around Klang Valley. The data was analyzed using SPSS software (Satistical Package for Social Sciences) and Smart PLS. The results reveal that the business purpose, product advertising, marketing benefits and product reputation have significant relationship with the business performance of SME entrepreneurs. The results of the structural equation modeling analysis showed that the powerful of digital marketing significantly influenced business performance. This explains that the dimensions, which measure the digital marketing, affect the business performance positively and thus help the business development towards a more effective system.

Digital Marketing Strategies and Customer Purchase Decision Among SME’s in Oyo State, Nigeria

Elizade University International Journal of Management

This research examined the effect of digital marketing on consumer’s purchase behavior in selected SMEs in Oyo State, Nigeria. Descriptive survey research design was adopted for the study. Five hundred and Eighty-one copies of a validated and reliable research instrument were administered to owner/managers of SMEs in Oyo State, Nigeria. Findings from the multiple regression analysis revealed that digital marketing has a positive and significant effect on consumer purchase decision with P-value less than 0.005. The study concluded that digital marketing has significant effect on consumer purchase behavior. The study recommends that SMEs should adopt digital marketing strategies in order to reach their current and potential thereby increasing sales and performance.

Digital Marketing Implementation Effectiveness Analysis in Improving the Marketing Performance of Small and Medium Enterprises Managed by LINKS USU

https://www.ijrrjournal.com/IJRR\_Vol.8\_Issue.9\_Sep2021/IJRR-Abstract062.html, 2021

Marketing performance is a measure of achievement and marketing process activity as a whole from a company. Marketing performance can also be seen as a concept that is used by a product by a company. There are many factors that affect the marketing performance, among them is digital marketing. This research is a descriptive correlational analysis with quantitative research approach. This method is intended to examine to what extent the variation of one factor in relation to other variation of another factor (Rakhmat, 2004). Correlation Method is intended to analyze the effectiveness between digital marketing implementation towards marketing performance of Small to Medium Enterprises (SME) in LINKS USU. The research's populations are every Small to Medium Enterprises owner in Medan City Managed by Innovation and Business Technology Incubation Department North Sumatra University that have already used digital marketing technology for the past year.

The role of digital marketing in improving SME’s prod- uct competitiveness in The ASEAN Economic Community (AEC) (Case study in Indonesia)

Journal of Administrative and Business Studies

Small Medium Enterprises (SME's); Usaha Kecil Menengah (UKM) has a huge contribution in indonesia and asean economic. There is 96% micro business in ASEAN and 99% in Indonesia. Digital technology helps SME's move faster and more competitive in national and international context. Technology and Internet had a huge impact of economic growth in the world including Indonesia. The effective free market is basic point of SME's. Therefore, it needs the right strategy in increasing competitiveness to compete in AEC. Little Bandung is one of Bandung Goverment program in increasing SME's to active in Internatioal business and contributes an economic growth nationally with becoming a part of global value chain as a response for AEC challange. The purpose of this research is identifying the characteristics of SME's in little Bandung. The research will analyze the impact of digital marketing to the competitiveness of SME's little bandung in AEC, and the effectiveness factor of digital marketing in SME's. Data collection process will held in Indonesia. This research identi ies three main variables that have potential to in luence Digital Marketing (DM) and Digital Leadership Capability (DLC) that is Digital Culture(DC), Digital Attitude (DA), Leadership Skill (LS). Furthermore, digital marketing and digital leadership capability is also tested whether it has potential for in luence on competitiveness. The the research is quantitative which collected by visiting SME's dan melalui google form. The data analysis method is partial least squares; structural equation modeling. The results of these tests indicated in the hypothesised relationship.