The Culture Industry in Brazil (original) (raw)

Despite the breadth of the subject, I intend to show in this article that, while being on the capitalist periphery and having had a spatially and temporally unequal industrial development, Brazil has had, since the 1930s, a system of mass media whose ideological aims were -at least in terms of form -the same as those of its counterparts in the most industrialized countries. Another purpose of the paper is to show that, taking into account some peculiarities, the analysis and theoretical understanding of the Brazilian model of mass culture can be accomplished through the same categories Horkheimer and Adorno developed in their approach to the mainstream culture industry in North America.