Election Posters in Turkey: A Visual Communication Application (original) (raw)
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Graphic and Textual Elements in Selected Political Campaign Posters: A Stylistic Analysis
American Journal of Arts and Human Science
This study described and analyzed the selected political campaign posters using the stylistic approach. The sources of data are the 13 political campaign posters of the 13 competing candidates for councillors in one of the municiplaities of Ilocos Norte, Philippines, during the 2019 National and Local Elections. The selection was based on accessibility and availability of the campaign posters which means that the posters were selected based on the case by which the posters were obtained and not by any political ideology or affiliation. The stylistic features of the political campaign posters were analyzed using the adapted models of Crystal and Davy (1969), Gosling (1999) and Seidman (2008). The model is centered on describing and analyzing the graphic and textual elements used in the selected posters. The analysis was carried out in order to identify and discuss the stylistic features of the images and words in the selected political campaign posters. The study revealed that the p...
Poster is admitted as the closest art for people in the streets. Posters, which are appearing willy-nilly very much different people of every age, culture and socio-economic level on the streets and public areas, can address wide masses, can influence the ideologies of crowds and can form aesthetical taste. Posters can be studied in three titles as social, cultural and commercial. In general, the aim of the poster is to announce, to inform or to introduce any product and to advertise it. Yet, poster’s attribute of directing wide masses beliefs, tastes and habits, adds another function to itself. Poster, has the power of influencing the people’s habits, is an important graphic design product which is also forming the aesthetical perception level. In Turkey, posters produced mostly subservient of the aim to educate, to inform and to make people conscious at the first periods of the Republic. In this period, posters are attracting attentions which were about the information of the revolution, made with the ideal to bring the country up to modern civilizations level together with the new regime, about the introductions and advertisements of newly found institutes and enterprises, and aiming educate people about modern life. Contextually benefited from poster’s powers of guidance and obtaining certain behaviors. Aesthetical qualities were budding in advancing years in poster design, also with affect of the development in industry, embodiment of art environments and much professional graphic design education. New visual experiments in cultural poster studies, which were especially made for announcing artistic and cultural activities and also magnetizing audience to this activity, different approaches in formal means, different analysis’ about content, contributed very much to the process of graphic design as an confirmed professional area in Turkey.
Evaluation of 2014 local elections candidate campaign images
On the occasion of everyday media tools we are shown to many political image. Especially in times of election campaigns this situation turns into a bombardment. This view actually is aware of what exactly we do not put into our subconscious. Some of our beliefs, our sex and making a submission on our moral, try to convince us. An economy that has formed around the idea of political choices and the value of individual differences as a separate campaign to persuade converts it to a satisfactory property. This is an interdisciplinary framework to study political image reader to read and analyse examples of local and national offers. Three major political parties in the investigation of the visual color, typography, photography, use, were evaluated in terms of design elements.
A MULTIMODAL ANALYSIS OF SELECTED POLITICAL POSTERS AND SLOGANS IN ROMANIA
Political posters constitute key elements in expressing identities and ideologies through visual communication with the purpose of influencing and/or manipulating target audiences to cast their vote for particular parties. The aim of this research paper is to analyse a selection of political posters and slogans from the most recent local elections in Romania in order to highlight the linguistic and visual strategies used, as well as their effectiveness and impact on their intended audience. To this end, the paper comprises a theoretical framework centred on multimodal strategies used in the political posters and a case study based on a questionnaire applied to 50 respondents. The study reveals the heterogeneity of political posters as multimodal constructs, which can unwittingly engender the opposite effect of that desired.
2020
Outside imagery, graphic design is largely invisible to the academic fields most interested in communication campaigns, seeing negligible research conducted into its role within campaigns. In an era of social media and participatory culture, the blurring of the boundaries between producers, consumption and audiences through the phenomenon of ‘produsage’ can offer rich, contextualised insights into the impact of the designed aspects of campaigns. In examining Berakar Komunikasi’s online campaign supporting the 2014 and 2019 election bids of Indonesia’s President Jokowi Widodo, our paper explores how qualitative social media research offers finegrained insights into the reception of campaigns. The paper raises questions about the siloed nature of research which neglects design’s relationship to cultural and social phenomena, underscoring the need for interdisciplinary research that brings an integrated framework of approaches and concepts to knowledge production where design is concer...
Reflection of Anatolian Culture in Poster Design
‘Visual’ in ‘visual culture’ can be defined as “everything that is visual, functional, communicational and/or having aesthetic purpose produced, interpreted or formed by people” (Barnard, 2002; 34). Accordingly poster is not only a tool that transmits a message, information or that introduces or advertises a product but also a visual cultural element. Just like other visual cultural elements, poster as well is in interaction with the society. In this two way interaction while society’s culture, political and social perceptions, level of education, aesthetic tastes influence the production process of the poster, the posters too influence and transform the society. Poster artists and designers are producing studies sometimes affected by the society that they are within, and also sometimes intentionally reflecting the culture of the society that they are addressing. In this context in this study, reflections of the Anatolian culture in poster designs will be examined with visual examples.
2023
On 3rd April 2022 parliamentary elections were held in Hungary. Both the governing coalition and the opposition parties campaigned to get into government, and the campaign could be followed through billboards as well. This paper focuses on billboards of both the government and the opposition side. The study seeks to answer the question of what specific linguistic and visual means are used to achieve the desired effect of influencing voters and what communication methods are used by billboard makers. The study interprets the billboards as multimodal texts and analyses the combined meaning of the textual message and the visual world. The comparison of the billboards shows that the FIDESZ-KDNP coalition was more successful to identify the leader of the opposing coalition, Péter Márki-Zay with the negative past and itself with the positive future. Based on the results of the 2022 election we can say that the visual, easy-tounderstand representation of the simple message of FIDESZ-KDNP had a greater impact on voters than the textual messages of the United for Hungary coalition.
2016
ABSTRACT: A symbol for a political party does not show only a sign of existence but also an identity and way to connect ideology level to reality level. The General Election which is the first gate to take the power makes a symbol become an important requirement for a political party to participate in the election. The important role that a symbol plays for a political party, especially as an instrument to reach or take over the authority makes the visualization of a political party’s symbol inseparable from the surrounded political system. Those condition and reality are reflected through the visualization of political parties’ symbols participating in the General Elections since 1955 until 2004. How political policies influence the visualization of political parties’ symbols and how political parties respond the space of visual politics are principal questions in this paper. Finally, to get comprehensive answers to those questions, the paper employs the method of history as the re...
INTERNATIONAL SYMPOSIUM ON CURRENT DEVELOPMENTS IN SCIENCE, TECHNOLOGY AND SOCIAL SCIENCES, 2023
Advertising, which takes place in all communication tools, appears as important cultural texts in persuading people and providing attitude and behavior change. In addition to the basic functions of commercial information, persuasion, reminder and comparison, advertising messages also have functions such as social information, awareness raising and public opinion. In particular, advertising messages produced for the public benefit are made directly for the purpose of a behavioral change towards citizens. In addition, these and similar messages can provide a change in perception and attitude, as well as contribute to the formation of widespread opinions and beliefs in the society. Successful advertising messages that provide this also fulfill the function of creating public opinion. States, on the other hand, use many tools such as education, culture, law and mass communication to create a nationstate order, construct a new national identity and create public opinion. In the context of mass communication, the most effective messages appear as propaganda and advertising. Advertising messages produced periodically provide researchers with comprehensive data on the intended attitude and behavior changes in individuals in a systematic and planned manner regarding the periods they were produced. It is seen that many advertising posters produced after the proclamation of the Republic in Türkiye are signed by İhap Hulusi Görey. He, while frequently using social messages in addition to product and service promotions in the posters he produced, elaborated on issues such as the adoption of the Republic, citizenship awareness and modernization. This study has been prepared to analyze how the advertising posters produced by Görey, one of the first graphic designers of Türkiye, who played an important role in the shaping of Turkish advertising and who are known for his contributions to the institutionalization of the Republic, are used in nation building. In the study, the advertising posters produced by Görey were examined in terms of semiotics. The contents analyzed in the research were obtained as a result of archive scanning with purposeful sampling technique. In this study, in which periodic analyzes and evaluations were made, it is seen that the National Economy and Augmentation Agency advertisement posters produced by İhap Hulusi Görey were produced with the aim of raising public awareness by using both traditional and modern elements, as well as creating public opinion in line with the themes of savings and domestic goods.
Research and discussion of modern political communication has glossed over the messaging strategies afforded to political campaigns by graphic design. Further, the digital age has provided a new environment for political entities to create professionalized brand images. This interdisciplinary study combines the research behind political branding and visual communication of graphic design through the lens of semiotic theory. Using 2016 presidential campaign logos and slogans as branding case studies, this research identifies content and embedded messages of individual campaigns through quantitative and qualitative methods, guided by the following research questions: What specific messages are conveyed through presidential candidates’ graphic design decisions? Do these messages align with the constituencies they appeal to and the stances they uphold? How can voters become critical consumers of these messages? The thesis concludes with a resource for voters to critically view a political entity’s visual messaging strategies to formulate informed opinions.