Perceived Relative Attractiveness Today and Tomorrow As Predictors of Future Repurchase Intention (original) (raw)

Journal of Service Research, 1999

Abstract

Abstract Research pertaining to return on quality is primarily based,on the disconfirmation of expectation paradigm,usingpast experience,as the key predictor of future intent. This paper uses perceived relative attractiveness today and tomorrow,as predictors of intent. Based on the theoretical model and data sampled we report three findings. First, perceived relative attractiveness today is the key driver of future intent in both

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