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IJERT-Search Engine Optimization (SEO): Improving Website Ranking

International Journal of Engineering Research and Technology (IJERT), 2014

https://www.ijert.org/search-engine-optimization-seo-improving-website-ranking https://www.ijert.org/research/search-engine-optimization-seo-improving-website-ranking-IJERTV3IS042428.pdf As web popularity increases day by day, millions of people use search engines to discover information. The most important single component of this communication network is the Search Engine (SE).Successful Websites rank high in Search Engine hits, whereas unsuccessful Websites may not rank at all. The users of search engine are always interested in the top few result pages. So increasing the ranking of a website in search engine result is a major task in website development. Search Engine Optimization (SEO) is the activity of optimizing individual web pages or the entire website to acquire higher ranking in search results. The mostly used search engines such as Google, Yahoo etc. rank web pages based on different factors that affect its ranking. By taking these factors into consideration, the optimized websites can obtain better ranks, and hence get a higher number of visitors. Keywords: Search Engine Optimization (SEO), ranking, Page Rank (PR), search engine, Google, terms of SEO, crawling, white hat and black hat SEO, onsite and offsite optimization.

IJERT-Search Engine Optimization Techniques

International Journal of Engineering Research and Technology (IJERT), 2013

https://www.ijert.org/search-engine-optimization-techniques https://www.ijert.org/research/search-engine-optimization-techniques-IJERTV2IS90008.pdf This paper represents how an optimization problem consists of maximizing or minimizing a real function by systematically choosing input values from within an allowed set and computing the value of the function can be solved. A program that searches documents for specified keywords and returns a list of the documents where the keywords were found. It uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. A program that automatically fetches Web pages. They are used to feed pages to search engines. It crawls over the web and starts with a list of URLs to visit, called the seeds. As the crawler visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl frontier. URLs from the frontier are recursively visited according to a set of policies. The large volume implies that the crawler can only download a fraction of the Web pages within a given time, so it needs to prioritize its downloads. The high rate of change implies that the pages might have already been updated or even deleted. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. Although the basic principle of operation of all search engines is the same, the minor differences between them

Study on Search Engine Optimization

international journal for research in applied science and engineering technology ijraset, 2020

It influences the nearness and presence of a web webpage inside the principal page of a look motor. The perceivability of a web webpage will be paid or unpaid., yet by and large if a web website needs to search inside the top situation after a natural pursuit then PC program advancement is that the most critical vital instrument to utilize. The full web showcasing procedure hovers round the SEO. The calculation utilized in web search tools. Online nearness of an organization isn't just a direct gratitude to reach among the objective clients however it ought to be beneficial as well if advancement is done keeping noticeable of the objective clients as of the method of reasoning that most of the time clients get your hands on with the watchwords of their utilization as opposed to looking through the association name, and on the off chance that the page connect goes in close vicinity to the top positions, at that point the page is additionally gainful.

IRJET- REVIEW ON SEARCH ENGINE OPTIMIZATION

IRJET, 2020

Search engines are answer machines. They exist to urge , understand, and organize the internet's content so on supply the foremost relevant results to the questions searchers are asking. In order to means up in search results, your content must first be visible to look engines. This paper introduces SEO(Search Engine Optimization), working of it. As we all know main point of SEO is to rank websites using various techniques of SEO like Keyword Research, Link Building, Social Media Strategy so on enhance the Page Ranking of internet sites .The next optimization technique used is crawling and it's the invention process during which search engines send a team of robots (known as crawlers or spiders) to seek out new and updated content. The next optimization technique used is indexing. Search engines process and store information they find in an index, a huge database of all the content they've discovered and deem okay to serve to searchers.