Korean wave, Pop Culture and the (re)construction of consuming taste in Indonesia: a concept (original) (raw)
Related papers
Proceedings of the International Conference on Social Studies and Environmental Issues (ICOSSEI 2019), 2020
The culture of foreign nations entering Indonesia is a form of real influence for Indonesia which is a result of emerging technological developments caused by globalization. One of the cultures that entered Indonesia and made a big impact was the increasingly global Korean culture. This is evidenced through the many Korean music and films that are now popular with teenagers. Korean drama, music, and video are packaged uniquely based on their culture and practice obedient values towards ancestors, touching love stories that make teenagers like the products of the ginseng country. This is certainly very sad, teenagers should be the next generation and become role models for generations then it should practice good values. It is undeniable that the presence of Korean music in Indonesia is very popular with many people, they are willing to do anything to be able to fulfill their desires for what they like. Therefore, here we want to examine the level and impact of Indonesian youth fanaticism on music and Korean culture.
International Journal of Academic Research in Business and Social Sciences
Malaysia is currently stricken with Korean fever in all local industries including fashion, food and cosmetic. K-dramas, K-music, and K-culture are building a stronghold in the country with the younger generation becoming more fascinated towards South Korea's cultural images. The main purpose of this study is to determine the influence of Korean pop culture on purchasing behavior of Korean products among consumers in Klang Valley. There were total of 200 respondents participated in this study who were selected via simple random sampling method. The data were collected through a set of self-administered questionnaires and analyzed by using the Package Statistical for Social Science (SPSS). The results demonstrated by Pearson product moment correlation analysis had indicated that there were significant relationships between perception towards Korean foods (r = .249, p = .000), Korean fashions (r = .426, p = .000) and Korean cosmetics (r = .230, p = .001) with purchasing behavior of Korean products. In addition, perception towards Korean fashions reported to be the most influential predictor (β = .387 p ≤0.001) as indicated by the multiple regression analysis. Results suggest that consumers take note of products originating from Korea and they are able to critically assess products from different dimensions.
Appropriating South Korean popular culture: I-pop and K-drama remakes in Indonesia
The dynamic flow of South Korean popular cultural products has transformed the way " East Asia " is perceived in Indonesia. Consumption of these products greatly influences consumers' imagination, as argued by Appadurai, which becomes an arena of negotiation as well as contestation in the sites of individual and communal agency. On the one hand, consumers in Indonesia perceive these products as a representation of " East Asia, " which is considered a well-known entity that is often used as a strategic defense mechanism (i.e., against Western cultural domination). On the other hand, consumers are seeking for more familiar goods in the form of mimicking products, such as I-pop's boy/girl band or Indonesian television sinetron copying plots from K-dramas. This paper investigates how cultural borrowing and/or appropriating are strategically used in the meaning-making process of the new global and the modern portrayed by South Korean popular cultural products and their copycat versions. The author argues that, instead of focusing on the authentic and inauthentic cultural products that oversimplify the debate, this phenomenon should be analyzed as a form of pastiche, which reveals the repetitive nature of popular culture flows in Asia as well as of cultural borrowing and/or appropriating.
The Influence of Korean Pop Culture Toward Consumer Intention on Selecting Korean Foods
Emerging Markets : Business and Management Studies Journal
The purpose of the research is to find out the influence of Korean Pop Culture toward consumerintention on selecting Korean food. Korean Drama and Korean pop music are two phenomenal Korean pop culture which are spreaded around the world. In 1997, Korean Drama was first broadcast in China, following with the big step in 2004 where Korean Drama exported also to Hong Kong and Taiwan while Korean Pop Music start to gain popularity in the late of 1990s. In Indonesia, Korean Drama and K-pop music began to be popular in beginning of 2000’s. Their popularity are followed by Korean foods in 2014. This research is to look specifically on whether Korean Pop Culture influence Indonesian people to choose Korean foods as their options. Using SPSS software and with simple linear regression method analysis, 100 respondents’ data collected is processed through validity and reliability test, classical assumption test and hypothesis testing. The results show that Korean Pop Culture influence Indonesi...
Youth Interest in Korean Culture (K-Pop) and its Impact on Indonesian Nationalism
JURNAL SOSIAL EKONOMI DAN HUMANIORA
Korean culture, becoming popular in Indonesia, has impacted its lovers. In addition, the media also plays a role in causing the emergence of Korean fever in society. Korean culture and style have become popular culture, not only about music; many people also like dramas or films related to Korean culture. This development began to affect the public, especially Civics Education students at the University of Mataram. This research was conducted to explain the impact of Korean culture on the level of nationalism of youth interested in Korean culture. The results illustrate that young people are willing to spend special funds to adopt Korean cultural styles by following fashion and collecting items related to their idols from Korea. Even so, youth admit that nationalizing Indonesia remains the first choice. Being interested in Korean culture is part of the fun. It did not affect his love for Indonesian nationalism.
[On This Topic] Transnationality of Popular Culture in the Korean Wave
Korea Journal, 2020
Korean popular culture and its digital technologies are everywhere. From Japan and China in East Asia, the U.S. and Canada in North America, and to Chile, Argentina, and Brazil in Latin America, many global fans currently enjoy Korean television dramas, films, popular music (K-pop), and digital games. Once small and peripheral, Korea has now emerged as one of the most significant non-Western hubs for the production and circulation of transnational popular culture and digital technologies. Taking on non-Western local forms, Korean cultural and digital creations have rapidly become global sensations, as is especially illustrated by the music group BTS’s worldwide success towards the end of the 2010s and the early 2020s. Korea’s export of its domestic cultural goods and services to foreign countries has increased exponentially by as much as 44.1 times, from US$188.9 million in 1998 to US$8.3 billion by 2018 (KOCCA 2019). Over the past 20 years, the major characteristics of Hallyu have ...
The South Korean Music Industry: The Rise and Success of ‘K-Pop’ By: Johan
2017
Korean popular music, also known as 'K-pop', has become a true phenomenon attracting fans from all over the world and is a part of the Korean wave (an English transcription of the Korean term Hallyu). However, with globalization and new possibilities in foreign markets, there are challenges and difficulties when it comes to selling products to global consumers. Many have debated whether it is more viable to keep or remove cultural elements or as Chen refers it to, "cultural odor" from cultural products targeted for an international audience. When it comes to cultural products such as K-pop, it is argued that removing cultural odor is essential in order for consumers to adopt cultural products. Consumers, who are gradually becoming more global minded, could then inscribe own personal meaning, yet also, it may create a shared experience between different cultures creating one common pan-Asian culture, something that is desired by many East Asian consumers. On the other hand, some people claim that retaining cultural odor is necessary in order to differentiate products and connect them to the origin (Chen 2015). There are two main theories that attempt to explain the reason behind the K-pop phenomenon. First, many scholars argue that K-pop "rests on the concept of cultural hybridity or Pop Asianism" and not a new cultural force (Oh 2013, pp. 389). The success of Hallyu as a whole is mainly attributed to the fact that the Korean culture inherits a supernational hybrid of characters (Kim 2015). There are three major archetypes the advocates of this theory suggest K-pop stems from. First and foremost, there is the circular argument. Korean popular music stems from Chinese and Japanese culture and their earlier global success. K-pop is a hybridity of the grand Asian cultures, China and Japan, and was therefore bound to succeed considering the advancements of Asian culture (Oh 2013). Secondly, it is the exploitation of cultural resonance. With regards to Korean cultural products, Roald H. Maliangkay states that they are: common among Chinese consumers, their selection of Korean products may in part stem from the strong connection of these products with Chinese culture itself. If the cultural similarity is a major factor, then, it may not be so important that the product derives from Korea. […] Will Chinese consumers continue to favor Korean entertainment when they find that domestic products are just as good and Show a similar degree of economic and technological success (q.b. Oh & Park
The Korean Wave as the Globalization of South Korean Culture
WACANA: Jurnal Ilmiah Ilmu Komunikasi, 2022
The purpose of this study is to trace the growing attractiveness of the Korean Wave to understand the domestic culture of Korea that is becoming a global trend. The study is focused on the factors facilitating the formation of the phenomenon and proves that this trend has become one of the country's main export commodities and a “soft power”, as the promotion of Korean culture is a matter of national importance and pride for Seoul. The Republic of Korea has been absorbing the elements of Western culture and transforming them into a new phenomenon, representing a kind of coexistence and crossbreeding of the Western lifestyle and the traditional Eastern values. The context for the study is the cultural homogenization of the West and the East. Is it a blessing or an evil? What are its challenges and achievements, advantages, and disadvantages? What are the reasons for South Korean cultural expansion? The method utilized in the rerearch is narrative analysis to provide an overview o...