Social networks and the network society (original) (raw)

This paper explores the impact of social networks on human civilization, emphasizing how they have transformed interpersonal relationships and social structures. It discusses the transition from community-based interactions to a society characterized by individualization and weak ties as key resources. The investigation highlights the growing significance of social capital within this network society, drawing on the theoretical contributions of notable scholars such as Robert D. Putnam and Mark Granovetter.