New Media and International Development: Representation and Affect in Microfinance (original) (raw)
Abstract
New Media and International Development is the first in-depth examination of microfinance's enduring popularity with Northern publics. Through a case study of Kiva.org, the world's first person-to-person microlending website, and other microfinance organizations, the book argues that international development efforts have an affective dimension. This is fostered through narrative and visual representations, through the performance of development rituals and through bonds of fellowship between Northern donors and Southern recipients. These practices constitute people in the Global North as everyday humanitarians and mobilize their affective investments, which are financial, social and emotional commitments to distant others to alleviate their poverty.
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