How legal and regulatory mechanisms affect advertising (original) (raw)

Advertising is any non-personal presentation and promotion of ideas, goods, and services, usually paid for by an individual sponsor (Dominic, 2005). Advertising serves four basic functions in society: Serves marketing function by helping companies that provide products or services sell their products. Second, it is educational. Through advertising, people learn about products and services, or improvements in existing ones. Third, it plays an economic role. Advertising enables new products to enter the market. Finally, it performs a definite social function. By vividly displaying their material and cultural opportunities, available in a free-enterprise society, advertising helps increase productivity and raises the standard of living (Dominic, 2005)

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