Integrating supplier satisfaction with customer satisfaction (original) (raw)

Total Quality Management, 2000

Oxiat LabadisosOxiat Labadisos

Abstract

... 1993, p. 56) described the concept of partnering as ``the creation of cooperative business alliances ... the importance of the role of suppliers in helping companies obtain high customer satisfaction. ... Instead, a relational and co-operative approach will be more eVective in getting co ...

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