3D PRINTING IN LUXURY MASS CUSTOMIZATION: INSIGHTS FROM AREZZO DISTRICT COMPANIES (original) (raw)

3D PRINTING IN LUXURY MASS CUSTOMIZATION: INSIGHTS FROM AREZZO DISTRICT COMPANIES

Abstract

The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.

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