Women Body Exposure as an Entertainment in Pakistani Films: A Synoptic Survey of Cinemas in Rawalpindi (original) (raw)

The paper presents a critical debate over the issue of projecting women body in the entertainment world. Media, a strong mode of promoting the element of change, not only project the distinct spheres of women body within a dominant culture but also represent it to intra-cultures. However, gender projection and the way of how one’s body is allowed to be projected through media is not the recent burning issue in film studies but it opens distinct queries and controversies to be clarified and explained. Representation of women body and its exploitation is a harsh reality of modern setup in which women’s body being used as an object to entertain and attract the attention of costumers. This study is based on first hand data and discusses the projection of women through cinemas in Rawalpindi, Pakistan. The Muslim country, where the norms and social values do not confirm the existing subjugation and exploitation of women’s body, the prevailing standards of cinemas only focus on their profit maximization. With the help of qualitative tools, the research was conducted in a cluster of five different cinemas of Rawalpindi. The researchers interviewed the cinema authorities, viewers and visitors and also conducted the Focus Group Discussions by adding in the quality through Participant Observation. The modes of advertisement was closely observed and studied and In-depth Interviews from Painters, technicians and other advertisement staff were also conducted. The conclusion of paper presents critical debate and analysis of this research and opens up new discussion discourses for future researches.