The Role of Corporate Social Responsibility in Online Identity Construction An Analysis of Turkey’s Banking Sector - PUBLIC RELATIONS REVIEW (40-5) 2014 (original) (raw)

Abstract

This study focuses on Turkey’s banking sector and investigates the role of public rela-tions and corporate social responsibility practices in constructing organizational identitiesthrough a thematic content analysis of banks’ corporate websites. Based on social identitytheory, the research reveals that regardless of its core business function, an organizationmust communicate non-economic social concerns to construct a public identity and gain legitimacy.

Emel Ozdora hasn't uploaded this paper.

Let Emel know you want this paper to be uploaded.

Ask for this paper to be uploaded.