Longer, Higher Quality Videos Preferred by News Viewers (original) (raw)
News video quality affects online sites' credibility
Newspaper Research Journal , 2017
Exposure to low-quality news videos on a newspaper website led a younger audience to see the news organization as less credible and lacking in value. Findings offer a cautionary tale for news organizations because even a few low-quality news videos on a newspaper website might damage newspapers' fervent effort to attract a younger audience.
Showing Versus Telling: Comparing Online Video from Newspaper and Television Websites
Video has become a central part of news on the web. As an emerging form of news, news videos are appearing with varied narrative structures, styles and formats. Narrative structure is one way that journalists establish discursive authority. Because of contrasting traditions regarding visual news, newspaper videos might be expected to employ different narrative strategies. This content analysis compared the narrative structure of videos posted by newspaper websites with those posted by television organizations. It finds that form reflects contrasting traditions, with newspaper videos taking a more mimetic (showing) approach and television websites using a more diegetic (telling) narrative style.
Presented to the Mass Communication Division of the National Communication Association, Chicago, IL., 2014
An online experiment (N = 162) revealed that poor-quality news videos on a newspaper website will lead a younger news audience to be less likely to want to watch similar content or be willing to pay for it. In addition, low-quality news videos diminished how these news consumers’ perceived the news videos, the newspaper and its credibility. Results are discussed in relation to ramifications for attracting a younger news audience and uses and gratifications theory.
The Effects of Video Formats in Online News: A Study of Recall and Stickiness
2012
News organizations putting content on their websites may better engage their audience by offering a choice of raw video rather than packages. A two-by-three experiment studied the relationships among video format, time spent, and recall for online news. Test subjects viewed a traditional, broadcast-type standard news “package,” a disassembled package, and raw video with text. Results showed users spent significantly more time with the raw video format than with the other two formats. Time spent was strongly correlated with post-test recall of elements of each story, but there was no direct relationship between format and recall. A model is proposed for further research in which format predicts time spent, and time spent predicts recall, with no direct relationship between format and recall. Video Formats in Online News: Recall and Stickiness 2 Most media outlets are now embracing the idea that in order to keep their audience’s attention, new forms and designs of content are needed. ...
An initial goal of this research was to account quantitatively for the appeal of video in live blogs generally. Ultimately the data available, including the exceptional audience numbers above, did not establish a general correlation between greater audience engagement and the use of videos on the article page. Still, the research review below supports the argument that online news video production should be increasingly integrated into journalism curricula and newsroom practice on platforms such as live blogs. The argument is supported in part by qualitative evidence of audience interest in live blogs, and especially by mounting evidence about the growth in online video watching on many platforms where news is distributed. Given the competitive and financial landscape for the journalism industry globally, audience interest is more important than ever when assessing potential editorial approaches to coverage.
Impact of Format on Evaluations of Online News
2013
The emergence of online news offers journalists the opportunity to use a variety of formats to present news, including traditional text and video forms and emerging multimedia forms. This paper reports the results of a series of studies exploring these formats, two experiments and a survey. The first experiment compared three formats of video news delivery and found that format was related to time spent viewing a story, and time spent predicted recall of the story, but no direct relationship was observed between format and recall. The second experiment compared three different formats (text, text with pictures, and text with videos), finding less difference in time spent by format, but finding that time spent predicted recall. The third study used a survey of experts to predict the changes in the delivery of news over the next 20 years, projecting that the tablet will emerge as the primary delivery tool, but that the content of news will be little changed. Impact of Format on Evalua...
EXPLORING THE ADOPTION OF REELS AND SHORT VIDEOS IN THE NIGERIAN NEWS INDUSTRY
British Journal of Mass Communication and Media Research (BJMCMR), 2024
The advancement in digital technologies has indeed changed the consumption and delivery of news. Through the nature and operations of the web ecosystem, short videos and reels can be regarded as a kind of news delivery due to the features they possess for news curation and dissemination. This paper focused on analyzing the potential of utilizing short videos and reels in reaching young audiences in the news media industry and the extent to which news media organizations have embraced the use of short videos and reels. Drawing from the Diffusion of Innovations theory, this study aimed at identifying the process through which news organizations adopt short videos and reels. Considering the research questions posed, an exploratory research design was adopted. For this study, the in-depth interview method was adopted with a purposive sample of ten (10) professionals drawn from different news organizations in Nigeria. The sample comprised two participants from strictly-online news organization, Legit NG Lagos; four participants from television stations, NTA Kaduna and Galaxy TV Kaduna; three participants from print news organization, Daily Trust, Abuja and The Nation, Lagos; and finally one participant from a radio station, Liberty Radio Kaduna. Data was collected through face-to-face and telephone interviews using a semi-structured interview guide that asked the participants questions on their understanding about the use of short videos and reels as a means of conveying news information. Data analysis involved manual coding of themes. The findings revealed that short videos, particularly reels, have the potential of attracting younger audiences. The comparative analysis showed that short videos and reels are being adopted to a varying degree by these news organizations; strictly-online media organizations are leading the adoption rate of this format. The study offered some recommendations on how to effectively address challenges regarding the adoption of reels and short videos for news curation and delivery in the mainstream news media organizations in Nigeria.
The Future of Online News Video: A UAE Perspective
2018
Online Video is a crucial component of the new media landscape accounting for much of the web traffic to mainstream news organizations website and social media platforms. Most of the news organizations have been building resources over the past years raising their proficiency in handling video. Today they produce regular news headlines in video and provide live streaming using services such as Periscope and Facebook Live. However, legacy new publishers are facing intense competition from digital-native news publishers, as they both have the same goal: Getting more people to watch their video. The recent changes to Facebook ‘newsfeed’ algorithm, may worsen the fate of news publishers ahead. The study aims to understand what strategy the legacy news publishers in the UAE are employing to make compelling, shareable video content. The research involves interviewing Journalists and senior editors from the news organization in Dubai: Gulf News to examine their approach towards online news...
Proceedings of the 17th International ACM SIGACCESS Conference on Computers & Accessibility - ASSETS '15, 2015
Millions of people rely on subtitles when watching video content. The current change in media viewing behaviour involving computers has resulted in a large proportion of people turning to online sources as opposed to regular television for news information. This work analyses the user experience of viewing subtitled news videos that were presented as part of a web page. A lab-based user experiment was carried out with regular subtitle users, focusing on determining whether changes in video dimension and subtitle location could affect the user experience attached to viewing subtitled content. A significant improvement in user experience was seen when changing the subtitle location from the standard position of within a video at the bottom to below the video clip. Additionally, participants responded positively when given the ability to change the position of subtitles in real time, allowing for a more personalised viewing experience. This recommendation for an alternative subtitle positioning that can be controlled by the user is unlike current subtitling practice. It provides evidence that further user-based research examining subtitle usage outside of the traditional television interface is required. Categories and Subject Descriptors • Human-centered computing ~ Empirical studies in accessibility • Human-centered computing ~ User studies.
Videolyzer: quality analysis of online informational video for bloggers and journalists
2009
ABSTRACT Tools to aid people in making sense of the information quality of online informational video are essential for media consumers seeking to be well informed. Our application, Videolyzer, addresses the information quality problem in video by allowing politically motivated bloggers or journalists to analyze, collect, and share criticisms of the information quality of online political videos.
PICTURE VERSUS NEWS REPORTS: AUDIENCE PERCEPTION OF MEANS OF REPORTING CREDIBLE NEWS
Online Journal of Arts, Management and Social Sciences (OJAMSS), 2020
Attaining credibility in news has been a huge discourse among scholars, journalists and media audience. This study sought to find out audience perception of credible means of reporting news between pictures and news stories. To achieve the objectives of this study, purposive sampling method was employed to gather data from respondents using a structured questionnaire. Findings from the study indicated that majority of the respondents agreed that pictures and news are both good means of reporting credible news, however, majority of respondents agreed that the use of pictures to complement news reports, authenticates a story more compared to when a story appears alone. The paper concluded that when media organizations embrace the practice of accompanying news stories with pictures, they have a better chance of improving organizational credibility, source credibility and message credibility which in turn endears the news organization to media audiences. The paper therefore recommended that pictures should accompany news reports as this strengthens the credibility of news stories. Also, it is important to indicate 'archive' on pictures and news video that are not recent but are used to accompany news stories.
The perceived value of videos in newspapers on iPad
This work sets out to analyse the perceived value of the videos inserted in paid-for editions of tablet newspapers. It is a qualitative investigation centred on a user profile defined by two parameters: regular reading of paid-for journalistic content and familiarisation with the iPad device. The object of this study is the video content inserted in the publication El Mundo in Orbyt. The results demonstrate that the sample subjects find that the videos do not give added journalistic value.
A recent phenomenon in online journalism, longform journalism has been drawing attention for its characteristics, especially in regards to the text’s size and depth, in contrast with early online journalistic narratives, based on a simple and fragmented text. The trend stands out in major newspapers and renowned magazines, in products such as large multimedia reports that proliferate in websites specialized in this format. In the ever-changing scenery and evolution of online journalism, discussions regarding the effectiveness of this type of narrative as far as their consumption come up for debate. The purpose of this article is to discuss and question longform journalism, investigating where, how it is done, and how it is being read. Through a literature review and interviews with newspaper editors of the online paper Folha de S. Paulo and the UOL portal, the article uses the exploratory method with the objective of defining the “state of the art” of this phenomenon, and questioning its consumption.
2015
This study examined the audience perspective on what constitutes quality television news programs and the effects of commercialization on news content with regards to news quality.The media is a commercial enterprise like any other business investment venture, it therefore seeks to create and supply products that are suited and demanded by its clients. Clients of all products and services demand the best quality of all they seek to purchase. The tenets of social responsibility consider quality news programs to constitute in-depth and analytical news coverage that serves the society in terms of development and ensures information dissemination for social good. The study indicated that the audience instead preferred non-comprehensive, non-analytical news stories. Based on this analysis, it was evident that quality news programs, according to audience depend on how informative it is with regards to current affairs. Among the factors that were considered important elements of news quali...
New Media & Society Newspaper journalism and video: Motion, sound, and new narratives
Video has become a key component for multi-media newspaper websites. Working with video is often a new skill for print-based journalists, who previously may have considered it the province of television news organizations. Institutional convention has held up television news as a foil to still images and the printed word, a dualism that has fostered hierarchal thinking about video and its normative role in journalism. Such hierarchal thinking, or what Pierre Bourdieu discussed in terms of distinction, is often reflected in institutional, automatic, unconscious daily practices. This study looks through Bourdieu's lens at a set of observational and interview data to describe the way journalists in newspaper organizations are adopting video for presenting news. The study finds that newspaper journalists, both writers and still photojournalists, are responding in ways that allow them to claim a distinct form of multi-media presentation, thereby sustaining their place in the traditional journalistic hierarchy.