Longer, Higher Quality Videos Preferred by News Viewers (original) (raw)
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News video quality affects online sites' credibility
Newspaper Research Journal , 2017
Exposure to low-quality news videos on a newspaper website led a younger audience to see the news organization as less credible and lacking in value. Findings offer a cautionary tale for news organizations because even a few low-quality news videos on a newspaper website might damage newspapers' fervent effort to attract a younger audience.
Showing Versus Telling: Comparing Online Video from Newspaper and Television Websites
Video has become a central part of news on the web. As an emerging form of news, news videos are appearing with varied narrative structures, styles and formats. Narrative structure is one way that journalists establish discursive authority. Because of contrasting traditions regarding visual news, newspaper videos might be expected to employ different narrative strategies. This content analysis compared the narrative structure of videos posted by newspaper websites with those posted by television organizations. It finds that form reflects contrasting traditions, with newspaper videos taking a more mimetic (showing) approach and television websites using a more diegetic (telling) narrative style.
Presented to the Mass Communication Division of the National Communication Association, Chicago, IL., 2014
An online experiment (N = 162) revealed that poor-quality news videos on a newspaper website will lead a younger news audience to be less likely to want to watch similar content or be willing to pay for it. In addition, low-quality news videos diminished how these news consumers’ perceived the news videos, the newspaper and its credibility. Results are discussed in relation to ramifications for attracting a younger news audience and uses and gratifications theory.
The Effects of Video Formats in Online News: A Study of Recall and Stickiness
2012
News organizations putting content on their websites may better engage their audience by offering a choice of raw video rather than packages. A two-by-three experiment studied the relationships among video format, time spent, and recall for online news. Test subjects viewed a traditional, broadcast-type standard news “package,” a disassembled package, and raw video with text. Results showed users spent significantly more time with the raw video format than with the other two formats. Time spent was strongly correlated with post-test recall of elements of each story, but there was no direct relationship between format and recall. A model is proposed for further research in which format predicts time spent, and time spent predicts recall, with no direct relationship between format and recall. Video Formats in Online News: Recall and Stickiness 2 Most media outlets are now embracing the idea that in order to keep their audience’s attention, new forms and designs of content are needed. ...
An initial goal of this research was to account quantitatively for the appeal of video in live blogs generally. Ultimately the data available, including the exceptional audience numbers above, did not establish a general correlation between greater audience engagement and the use of videos on the article page. Still, the research review below supports the argument that online news video production should be increasingly integrated into journalism curricula and newsroom practice on platforms such as live blogs. The argument is supported in part by qualitative evidence of audience interest in live blogs, and especially by mounting evidence about the growth in online video watching on many platforms where news is distributed. Given the competitive and financial landscape for the journalism industry globally, audience interest is more important than ever when assessing potential editorial approaches to coverage.
Impact of Format on Evaluations of Online News
2013
The emergence of online news offers journalists the opportunity to use a variety of formats to present news, including traditional text and video forms and emerging multimedia forms. This paper reports the results of a series of studies exploring these formats, two experiments and a survey. The first experiment compared three formats of video news delivery and found that format was related to time spent viewing a story, and time spent predicted recall of the story, but no direct relationship was observed between format and recall. The second experiment compared three different formats (text, text with pictures, and text with videos), finding less difference in time spent by format, but finding that time spent predicted recall. The third study used a survey of experts to predict the changes in the delivery of news over the next 20 years, projecting that the tablet will emerge as the primary delivery tool, but that the content of news will be little changed. Impact of Format on Evalua...
EXPLORING THE ADOPTION OF REELS AND SHORT VIDEOS IN THE NIGERIAN NEWS INDUSTRY
British Journal of Mass Communication and Media Research (BJMCMR), 2024
The advancement in digital technologies has indeed changed the consumption and delivery of news. Through the nature and operations of the web ecosystem, short videos and reels can be regarded as a kind of news delivery due to the features they possess for news curation and dissemination. This paper focused on analyzing the potential of utilizing short videos and reels in reaching young audiences in the news media industry and the extent to which news media organizations have embraced the use of short videos and reels. Drawing from the Diffusion of Innovations theory, this study aimed at identifying the process through which news organizations adopt short videos and reels. Considering the research questions posed, an exploratory research design was adopted. For this study, the in-depth interview method was adopted with a purposive sample of ten (10) professionals drawn from different news organizations in Nigeria. The sample comprised two participants from strictly-online news organization, Legit NG Lagos; four participants from television stations, NTA Kaduna and Galaxy TV Kaduna; three participants from print news organization, Daily Trust, Abuja and The Nation, Lagos; and finally one participant from a radio station, Liberty Radio Kaduna. Data was collected through face-to-face and telephone interviews using a semi-structured interview guide that asked the participants questions on their understanding about the use of short videos and reels as a means of conveying news information. Data analysis involved manual coding of themes. The findings revealed that short videos, particularly reels, have the potential of attracting younger audiences. The comparative analysis showed that short videos and reels are being adopted to a varying degree by these news organizations; strictly-online media organizations are leading the adoption rate of this format. The study offered some recommendations on how to effectively address challenges regarding the adoption of reels and short videos for news curation and delivery in the mainstream news media organizations in Nigeria.
The Future of Online News Video: A UAE Perspective
2018
Online Video is a crucial component of the new media landscape accounting for much of the web traffic to mainstream news organizations website and social media platforms. Most of the news organizations have been building resources over the past years raising their proficiency in handling video. Today they produce regular news headlines in video and provide live streaming using services such as Periscope and Facebook Live. However, legacy new publishers are facing intense competition from digital-native news publishers, as they both have the same goal: Getting more people to watch their video. The recent changes to Facebook ‘newsfeed’ algorithm, may worsen the fate of news publishers ahead. The study aims to understand what strategy the legacy news publishers in the UAE are employing to make compelling, shareable video content. The research involves interviewing Journalists and senior editors from the news organization in Dubai: Gulf News to examine their approach towards online news...