Corporate Reputation: Beyond Measurement (original) (raw)
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Defining and Measuring Corporate Reputations
European Management Review, 2016
Corporate reputation is a construct that has gained widespread recognition in the disciplines of strategy, corporate social responsibility, management and marketing because a good reputation is thought to be more commercially valuable than a bad reputation. However, recent reviews of the scholarly literature suggest that because the construct of corporate reputation has been defined in a wide variety of ways it is difficult to understand the antecedents and consequences of the construct. To illustrate this problem 50 different definitions of corporate reputations are reviewed. This analysis suggests that some of the most prominent measures are not grounded in the definitions that are thought to underpin them. This phenomena presents a challenge to anybody wanting to meta-analyze findings and to build new theories of corporate reputation. To help advance the field a framework is presented to guide the refinement of scholarly definitions so that they are well constructed and thus capable of guiding the development of valid measures of the construct. To illustrate this framework a new definition and some new measures are provided.
Challenges in Measuring Corporate Reputation
Reputation Management, 2011
Corporate reputation is a driver of economic performance. Thus, the measurement of corporate reputation becomes an important field for academic research and the development of reputation management applications (Barnett, Jermier a. Lafferty 2006). Empirical studies using measurement approaches for corporate reputation range from specific explorative approaches merely describing the construct of reputation (Walsh and Beatty 2007) to studies which embed more sophisticated models of corporate reputation in a wider nomological network. The latter regard corporate reputation as an intangible asset interacting with firm-related antecedents and economic consequences (Money a. Hillebrand 2006). This paper aims at providing an overview of major challenges facing the researcher or reputation manager when building or using a measurement tool for reputation.
Measuring Corporate Reputation: A Case Example
Corporate Reputation Review, 2000
Corporate reputation emerges from the images held by various publics of an organization. A positive reputation can result in a number of bene®cial consequences that ultimately facilitate better corporate performance. However, meaningful research can only result from measures of reputation that are psychometrically sound. A review of the empirical studies that employ a corporate reputation measure is undertaken and the role of the halo eect is considered. A case study of the beverage industry in Malta is used to describe a typical process for the development of an instrument to measure corporate reputation with the general public. Results are discussed and limitations are noted.
Corporate reputation: concept and measurement
Journal of Product & Brand Management, 1997
Corporate reputation is formed by the firm’s various publics on the basis of information and experience. Different publics consider different informational cues. Focusses on the cues considered by customers of a beverage firm. Uses focus groups and a survey among consumers to develop an instrument to measure corporate reputation. The instrument can be used to track the evolution of the corporate reputation of a firm over time. Discusses other implications in terms of the role of the “halo” effect on corporate reputation and indicates directions for future research.
A new approach for measuring corporate reputation
Revista de Administração de Empresas, 2014
This study describes the concept of corporate reputation and reviews some of the major points that exist when it comes to measuring it. It thus suggests a new index for measurement and its advantages and disadvantages are pointed out. The consistency of the seven key variables for the collecting indicator is described by the results of a factor analysis and correlations. Finally, the indicator is put to test by gathering the perception of corporate reputation of 1500 individuals for 69 companies belonging to 15 different industrial sectors, in Peru. The results indicate that the proposed index variables are not necessarily of greatest interest to the study sample in which companies have a better performance. Also greater memorial companies aren't necessarily those that enjoy a greater corporate reputation. Managerial implications for the organizations in the process of managing and monitoring the dimensions involved of this key asset are also referenced.
The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation
Journal of Brand Management, 2000
a private research organisation dedicated to advancing knowledge about reputa tion measurement, valuation and management. He has published three books and over 50 arti cles on organisational adaptation, strategic man agement and corporate reputation. He is the author of the acclaimed: 'Reputation: Realizing Value for the Corporate Image', (Harvard Busi ness School Press, 1996).
Business Research
The study of reputation figures prominently in management research, yet the increasing number of publications makes it difficult to keep track of this growing body of literature. This paper provides a systematic review of the literature based on a large-scale bibliometric analysis. We draw on bibliographic data of 5885 publications published until 2016, inclusively, and combine co-citation analysis and bibliographic coupling with network visualization. Results show how research on corporate reputation is embedded in the broader field of scholarship on reputation in general. When zooming into the publication cluster on corporate reputation more closely, the concept’s origins in economics, organizational studies, and marketing as well as corresponding theoretical and methodological discussions are revealed. Beyond providing a structured overview of the field, the bibliometric analyses also reveal conceptual incoherencies that lead to ambiguities in research. Our assessment builds on t...
The need to investigate the link between reputation and responsibility is well established. This paper answers calls to conduct this comparison from a stakeholder perspective. In so doing a literature review identified models of reputation that engage with stakeholders from their inception to measurement, while no such models of corporate responsibility were found. A qualitative study to conceptualize responsibility from the perspective of stakeholders was then conducted. Following this, a formal comparison between this conceptualization and that of reputation models is undertaken. The results suggest that there is considerable similarity between the concepts of responsibility and reputation. Implications may include the use of reputation models as potential measures for many of the aspects conceptualized as responsibility. Questions about the causal relationship between the two concepts are also discussed.
Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measurement in Malaysia. While interest in the development of corporate reputation measurement has gained momentum in the last thirteen years, a precise commonly agreed upon the measurement is still unclear. Therefore, this paper set out to develop a conceptual model for developing an alternative measurement of corporate reputation within the Malaysian context. Literature review, conceptual model, hypotheses development and research methodology are discussed. These will allow companies in Malaysia to develop a new measurement of corporate reputation.