Travel motivations as souvenir purchase indicators (original) (raw)
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Effective Factors on Souvenir Purchase: The Case of Foreign Tourists' Viewpoint in Tehran City
The present research aims to gain a better understanding of determinants on the souvenir-purchase behaviour of inbound tourists, a vital factor affecting tourists’ experience in destinations, yet scant attention has been devoted to this in the literature. Drawing on the Oh’s travel expenditure model (2007), this study examines the influence of three types of variables: individual traveller characteristics; trip characteristics; and the perceived value of the souvenirs on tourists’ spending on shopping. The results obtained, through an analysis of self-administered questionnaires gathered from a sample of 115 inbound tourists in Tehran city, showed that men tent to spend more on souvenir purchase than women; there is not a significant relationship in terms of shopping spending patterns between leisure tourists and business tourists; and design, traditional motifs, quality and portability of souvenirs affect purchase behaviour considerably. Further analysis and other findings are also discussed, and recommendations for future research are put forth in this paper.
This research studies the various reasons why tourists buy souvenirs during their vacation. This paper was conducted via interviews and questionnaire, which was distributed to 270 respondents around Sarawak. Data was analysed using Means and Factor Analysis. The findings showed that tourists buy souvenirs because of: 1. Love, Beautiful and Unique, 2. Gift To Loved Ones, 3. Has Picture and Remind Of The Place, 4. Traditional and Show Culture, 5. Wear and for Myself, 6. Cannot Find in My Own Country, 7. Learn Other Country and Culture, 8. Collection and Friends, 9. Different Shape, Color and Design and 10. Proof and Research. This paper is of value to provide better understanding about tourists' preference of souvenirs especially for those retailers in the related industry.
The memorable souvenir-shopping experience: antecedents and outcomes
This study examines the relationship among authenticity, satisfaction, cocreation, memorable souvenir-shopping experiences, and place attachment. A post-holiday web-based survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 301 tourists was used for data analysis. The survey results show that satisfaction and co-creation during onsite souvenir shopping at a tourism destination create memorable souvenir shopping experiences, and that such memories enhance tourists' feelings of attachment to the destination. The implications for retail management are that souvenir vendors should offer a large assortment of souvenirs to suit tourists' individual tastes. Souvenir retailers can enhance customer satisfaction through taking such steps as training personnel on customer shopping satisfaction, extending operating hours, broadening the accepted means of payment, and improving the quality and display of products as well as the external appearance of their shops. Additionally, souvenir retailers should interact with customers and engage in onsite co-creation to arouse interest and attention.
Why Tourists Purchase Souvenirs?
This research studies the various reasons why tourists buy souvenirs during their vacation. This paper was conducted via interviews and questionnaire, which was distributed to 270 respondents around Sarawak. Data was analysed using Means and Factor Analysis. The findings showed that tourists buy souvenirs because of: 1. Love, Beautiful and Unique, 2. Gift To Loved Ones, 3. Has Picture and Remind Of The Place, 4. Traditional and Show Culture, 5. Wear and for Myself, 6. Cannot Find in My Own Country, 7. Learn Other Country and Culture, 8. Collection and Friends, 9. Different Shape, Color and Design and 10. Proof and Research. This paper is of value to provide better understanding about tourists' preference of souvenirs especially for those retailers in the related industry.
2017
Souvenirs are one of the prevalent elements of the travel experience that depict images, boost identities, and trigger positive memories of a person's vacation. Even though the purchase may take on many forms, the likelihood of purchasing a souvenir depends substantially on customers' perceptions of the souvenir's attributes. Unfortunately, there are limited studies on product attributes and how they influence tourists' decisions to purchase souvenirs. Hence, this study seeks to examine the importance of product attributes and their influence on tourists' perception towards souvenir purchase in South Africa. To achieve this end, a survey was conducted where respondents (foreign tourists) were asked to rate a set of criteria based on their importance when buying a souvenir. A five-point Likert-type scale questionnaire was used comprising of questions, which cut across the design performance and cultural evaluation indices. The results were analyzed using descriptive statistics, and the findings show that most tourists' purchase a souvenir to remind them of their travel experiences. Therefore, the main attribute that tourists seek is for the souvenir to evoke pleasant memories their travel experiences. Besides this, local branding, functionality, portability, innovative and traditional features are additionally important attributes that positively influence tourists' souvenir purchase preferences.
Explore Tourist souvenir-purchase behavior
Shopping is an important travel activity and contributes to boost the economy. Shopping opportunities are regarded as the major attraction causing tourists to travel. This research explored tourists' shopping behavior with relation to their demographic characteristics and trip characteristics. The results indicate that age, gender, income and trip characteristics are significant factors influencing tourists' shopping expenditure and their purchased items. The study about tourist shopping behavior can afford Taipei101 retailers some practical information. Therefore, they can provide better tourism marketing, product development and consumer service in the future.
Purchasing behavior of tourists toward prominent souvenirs of Odisha
Vilakshan - XIMB Journal of Management
Purpose This study examines how tourists’ buying behavior toward souvenirs plays a pivotal role and explores the moderating role of prominent souvenirs in the marketing context. This study aims to examine the importance and the current status of the souvenir purchase behavior in Raghurajpur and Pipili village of Puri district in Odisha. Design/methodology/approach Purchasing behaviors of tourists such as different variables and tourist demographics were examined. The current study used the structural equation model (SEM) and regression in analyzing unique data from 400 tourists visiting the villages. Findings The research findings indicate that all the variables taken into consideration for research are accurate and are positively associated with tourist engagement in souvenir buying. All the factors are taken into consideration also proved significant toward the dependent variable, i.e. buying behavior. It is argued that adequate attention to the purchase behavior of tourists was n...
2013
The capacity, or more precisely the “task” of concentrating, both from a functional and aesthetic perspective, the essence of a tourism destination into a single object, represents the main explanation why the marketing specialist of the respective destination attaches an enhanced importance to souvenirs. Therefore, due to synthesizing the important, or so considered elements, souvenirs significantly influence the image the potential consumers may form, as well their reiteration by the existing consumers. In order to find out the consumers’ opinions on the representativeness of the souvenirs sold in shops, deemed as the most important by the authors of this article, a quantitative, exploratory research was performed, whose purpose is identifying young peoples’ position on the image conveyed by means of souvenirs. The need for this research is incontestable in order to create a connection among the desired image, the conveyed image, the perceived image and the expected image.
SOUVENIRS IN TOURISM STUDIES: A BIBLIOMETRIC RETROSPECTIVE AND FUTURE RESEARCH AGENDA
2023
Purpose-Souvenir research in tourism research has steadily increased, but to date no metric analysis has been published that assesses the main issues addressed to guide and support new research. Design-This study fills this gap through an updated bibliometric review of 282 articles identified in the SCOPUS/WOS databases and an analysis of the future research agenda. Methodology-The PRISMA method and VoSViewer software for a systematic review was applied. Approach-This process allowed research areas identification identify research and it determined the relationships between them, drawing the paths that this scientific subject has taken. Findings-Results reveal a cross-citation-based cluster formation suggesting six main research themes: authenticity; shopping; symbolic value; satisfaction with shopping/ purchase; destination image; tourist experience. Additionally, a 'future research agenda' is proposed, organized into five general research pillars on the topic: Food consumption trends, Impacts, Souvenir consumption and value in context, Destination experience, and Technology impact. Originality of the research-Findings are expected to help researchers in the field to build their contributions on existing relevant academic advances, thereby better integrating their efforts into a theory of souvenir research that is still forming and consolidating, including through the Providing promising topics and avenues for future research.
Food souvenirs and their influence on tourist satisfaction and behavioural intentions
European Journal of Tourism Research, 2018
Food souvenirs are tangible reminders of a travel destination and play an important role in the hospitality and tourism industry. However, little research has been devoted to the definition, attributes, and impact of food souvenirs on tourist attitudes, and post-purchase behavioural intentions, which consists of intention to repurchase, recommend, say something positive, and repurchase even if the price increased. In a response to the identified gap, this study inspects the dimensions of food souvenirs and assesses its impact on tourist satisfaction and behavioural intentions. This study applies exploratory factor analysis to identify the dimensions of food souvenirs and uses multiple regression to assess the association between these food souvenir dimensions and tourist satisfaction and post purchase intensions. The data was collected from 252 domestic tourists in Bandung, Indonesia. The factor analysis produced five dimensions of food souvenirs, including brand and packaging, uniq...