CONSIDERATIONS ON TOURIST MARKETING THEORY AND PRACTICE IN ROMANIA (original) (raw)

Tourism sector in Romania - main features

Tourism is, for many countries, the main economic driver and a priority domain for any future sustainable development strategies. Romania, despite being endowed with many natural and cultural sites, ranks behind most of the European countries in terms of tourism competitiveness due to the improper marketing, as well as the incapacity to have a correct and proper vision and to update existing products and tourist services. The paper aims at analysing the current features of the tourism sector in Romania, focusing on the most recent trends of the sector as well as inbound tourism, receipts and expenditure. Great attention was paid to the key drivers for the tourism market, analysing the country’s position in international ranking regarding the travel and tourism competitiveness.

Strategy Development and Promotion of Tourism in Romania

International Journal of New Technology and Research, 2019

Europe is the world's favorite tourist destination. Tourism plays an essential role in the development of many European regions, especially the less developed regions, due to its considerable potential for contagion and job creation, especially among young people. Tourism has also shown significant resilience, steadily rising during the recent crisis. The European Regional Development Fund (ERDF) supports the competitiveness, sustainability and quality of tourism at regional and local level. Tourism is undoubtedly closely linked to the use and development of natural, historical and cultural capital, and to the attractiveness of cities and regions as living, working and leisure activities. At the same time, it is closely related to the development, innovation and diversification of visitors' products and services. The launch of a cultural tourism business requires funding, which can be from its own resources or can be obtained from another. When a company generates financing from its own sources, ie from its own assets, from its own profits, we call it an internal source of funding.

Journal of tourism-studies and research in tourism TOURIST IMAGE OF ROMANIA REVIEWED BY INTERNATIONAL TRAVEL GUIDES. COMPARATIVE STUDY: ENGLISH, FRENCH AND GERMAN EDITIONS

The number of tourists willing to visit a foreign country is largely determined by both general and tourist image of the chosen destination. Represented by the way of perception, the tourist image is mainly influenced by a wide range of sources of information, reason for which analyzing tourist informational materials about Romania is a must when it comes to examine it as a tourist destination from foreigners point of view. Hence, the article deals with three guidebooks (published in international languages: English, French and German), whose specific presentation reverberates into different ways to retrospect to the Romania's tourism supply. The main purpose of this paper is to reveal what kind of information the investigated guidebooks consider relevant to share with the readers and how the authors of these editions decide to provide it. Furthermore the article aims to be a starting point for further researches concerning this area of interest. With respect to the methodology ...

The Strategic Diagnosis Of The Industry And The Consumption Of Tourist Services In Romania

Romanian Economic and Business Review, 2017

Romania has rich and varied natural and anthropogenic resources that represent a chance in the development of tourism. Economically, tourism is a factor in the progress of the country's economy, with broad and positive implications for the development of the entire society, acting in the direction of introducing tourism resources into the economic circuit. Every enterprise in the tourist complex must constantly demonstrate its ability to compete and adapt, attract new customers and keep old ones, upgrading new services, implementing development strategies, and gaining a larger market share. The aim of this paper is to analyze the consumer satisfaction of tourism market in Romania and I considered that one of the most relevant methods of analyzing the Romanian tourism vision is the method of survey. Research is based on an analysis of social, psychological, economic, managerial and cultural aspects. The purpose of applying this questionnaire was to determine how it can contribute...

ROMANIAN MARKETING TOURISM SERVICES DURING AN ECONOMIC CRISIS Empirical studies Keywords Tourism Services Touristic products Marketing Crises JEL Classification M11; M21; M41

2014

This paper, proposes to emphasize the marketing strategy of the tourism companies, in order to promote the development of Romanian services and tourist destinations during an economic crisis. The last decades are characterized by the increase in tourist traffic, based on the diversification and increase in demand and supply of tourism products and services in many regions of the world. New touristic destinations appear continuously, offering novel products, while the touristic entrepreneurs must face a sharp competition on the nowadays tourism market. Their success can be ensured by adopting target-oriented and efficient strategies in their marketing mix policy. Regardless of the type of the Romanian tourism company (tour operator or retailer, tourism service provider, etc.), it must adopt an appropriate strategy to allow permanent and effective adaptation to environment changes. In order to get a sustainable position on the tourism market the tourism companies must address and plan...

About the Romanian Tourism Potential: The Natural Strengths of the Main Tourist Destinations

2006

The tourism industry plays a more and more important role in the world economy, and is generally acknowledged to represent a significant source of economic growth for the European Union (EU), as well as for our country. In order to highlight the Romanian tourism potential and the necessity to turn this potential into actual sources of income for the national economy this paper presents a few aspects of the evolution's tourism in Europe and Romania, also some particularities of the main Romanian tourist destinations. The paper aims to reveal those "natural strengths" that provide the basis for both diversification and differentiation the Romanian tourism offer so as to satisfy the various requirements of the tourists and to compete successfully in the different segments of the international tourism market.

Romanian Marketing Tourism Services During An Economic Crises

Sea Practical Application of Science, 2014

This paper, proposes to emphasize the marketing strategy of the tourism companies, in order to promote the development of Romanian services and tourist destinations during an economic crisis. The last decades are characterized by the increase in tourist traffic, based on the diversification and increase in demand and supply of tourism products and services in many regions of the world. New touristic destinations appear continuously, offering novel products, while the touristic entrepreneurs must face a sharp competition on the nowadays tourism market. Their success can be ensured by adopting target-oriented and efficient strategies in their marketing mix policy. Regardless of the type of the Romanian tourism company (tour operator or retailer, tourism service provider, etc.), it must adopt an appropriate strategy to allow permanent and effective adaptation to environment changes. In order to get a sustainable position on the tourism market the tourism companies must address and plan complex marketing strategies.

Romania as a Tourism Destination. An External Perspective

Only few steps have already been pointed towards bringing Romania at its proper place on the European tourism market. And big challenges are still there, outside, waiting to be settled. Tourism is indeed a very nice sector, but, if we all consider ourselves tourists, it doesn't, necessary, mean that we all know tourism is done. The present paper offers an outside perspective of Romanian tourism; a perspective based on a research done among the German tour operators and reveals some strengths and weaknesses of Romania, as a tourism destination. These points are delivering an original view, through the eyes of foreign tour operators or tourists that visited the country or the destinations within.

About the Romanian Tourism Potential: the Natural Strengths of the Main Tourist Destinations (Part I

2006

The tourism industry plays a more and more important role in the world economy, and is generally acknowledged to represent a significant source of economic growth for the European Union (EU), as well as for our country. In order to highlight the Romanian tourism potential and the necessity to turn this potential into actual sources of income for the national economy this paper presents a few aspects of the evolution's tourism in Europe and Romania, also some particularities of the main Romanian tourist destinations. The paper aims to reveal those "natural strengths" that provide the basis for both diversification and differentiation the Romanian tourism offer so as to satisfy the various requirements of the tourists and to compete successfully in the different segments of the international tourism market.

About the Romanian Tourism Potential: the Natural Strengths of the Main Tourist Destinations (Part II

2006

The tourism industry plays a more and more important role in the world economy, and is generally acknowledged to represent a significant source of economic growth for the European Union (EU), as well as for our country. In order to highlight the Romanian tourism potential and the necessity to turn this potential into actual sources of income for the national economy this paper presents a few aspects of the evolution's tourism in Europe and Romania, also some particularities of the main Romanian tourist destinations. The paper aims to reveal those "natural strengths" that provide the basis for both diversification and differentiation the Romanian tourism offer so as to satisfy the various requirements of the tourists and to compete successfully in the different segments of the international tourism market.