The consumer's relational commitment: main dimensions and antecedents (original) (raw)

How commitment both enables and undermines marketing relationships

agus saputra

View PDFchevron_right

The Commitment-Trust Theory of Relationship Marketing

ROb Morgan

the journal of marketing, 1994

View PDFchevron_right

The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?

oznur tektas

International journal of business and social research, 2014

View PDFchevron_right

Trust and Commitment in Relationship Marketing

Cathal Brugha

1999

View PDFchevron_right

Extending the Commitment-Trust Model: Suggestions for Future Research Agenda

Patria Laksamana

duplication.net.au

View PDFchevron_right

Trust and Commitment in Relationship Marketing: The Perspective from Decision Science

Cathal Brugha

1999

View PDFchevron_right

Building customer commitment in business-to-business markets

Kai-yu Wang

Industrial Marketing Management, 2012

View PDFchevron_right

The impact of personal, sociological and institutional influences on relationship commitment in the retail banking sector

Jamil Bojei

2001

View PDFchevron_right

Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets

Jos Lemmink

Industrial Marketing Management, 2001

View PDFchevron_right

Does Relationship Commitment Help or Hurt in Business-to-Business Relationships?–The Role of Incumbent Errors and Competitive Market Pressures

Babu John

2005

View PDFchevron_right

A View on Commitment in the Industrial Long-Term Relationship

Amjad Hadjikhani

View PDFchevron_right

Investigating the antecedents and outcome of commitment in a business-to-consumer service environment

Mornay Roberts-Lombard

Acta Commercii

View PDFchevron_right

Analyzing the Commitment-Loyalty Link in Service Contexts

MARK PRITCHARD

Journal of the Academy of Marketing Science, 1999

View PDFchevron_right

Factors influence trust and relationship commitment toward long-term orientation between manufacturer and distributor

Abdul MAJID

2017

View PDFchevron_right

Love At First Sight Or a Long-Term Affair? Different Relationship Levels As Predictors of Customer Commitment

Maria Saaksjarvi

ACR European Advances, 2007

View PDFchevron_right

An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependence

Syed Andaleeb

Journal of Retailing, 1996

View PDFchevron_right

Commitment and Customer Loyalty in Business-To-Business Context

Azam Haghkhah

European Journal of Business and Management, 2013

View PDFchevron_right

Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm

Apostolos Giovanis

International Journal of Internet Marketing and Advertising, 2016

View PDFchevron_right

An analysis of the involvement-commitment relationship across product categories

Julian Vieceli

2004

View PDFchevron_right

The psychology behind commitment and loyalty: an empirical study in a bank setting

Gaby Odekerken-schröder, Hilda Martens

2002

View PDFchevron_right

Reassessing Relationships in Consumer Markets: Emotion, Cognition, and Consumer Relationship Intention

Teresa Fernandes

Journal of Relationship Marketing, 2013

View PDFchevron_right

Trust and commitment influences on customer retention: insights from business-to-business services

Spiros Gounaris

Journal of Business Research, 2005

View PDFchevron_right

Structural and Social Bonds of Commitment in Inter-Firm Relationships

Seth Ellis

2014

View PDFchevron_right

The effects of perceived interdependence on dealer attitudes

Lisa Scheer

1995

View PDFchevron_right

Effect of Customer Perception on Salesperson Owned Commitment in Customer-Salesperson Relationship

omidreza Ghanadiof

European Journal of Business and Management Research , 2021

View PDFchevron_right

Commitment and vulnerability in B2B relationship selling in the Hong Kong institutional insurance service industry

Ricky Chan

Journal of Services Marketing, 2008

View PDFchevron_right

Benefiting from dedication and constraint in buyer–seller relationships

Maciej Mitrega

Industrial Marketing Management, 2010

View PDFchevron_right

How Combination of Retailer’s Relationship Effort Could Create Loyal Consumer

Dr. Asnan Furinto

2011

View PDFchevron_right

Agency and trust mechanisms in consumer satisfaction and loyalty judgments

Jagdip Singh

2000

View PDFchevron_right

Connection, trust, and commitment: dimensions of co-creation?

Michael Gravier

Journal of Strategic Marketing, 2011

View PDFchevron_right