An overview study of Twitter in the UK local government (original) (raw)

Twitter in local government: A study of Greater London authorities

2011

Microblogging services are considered an emerging opportunity for authorities seeking to establish new communication channels with their public. Potential benefits evolve around enhancing transparency and interactivity, as well as sharing information regularly or during emergency events. The purpose of this exploratory study is to advance our empirical understanding of microblogging in local government. In particular, we reflect on online data collected to profile the use of Twitter by 29 Greater London local authorities (LAs). The study shows that London LAs have been accumulating significant experience with Twitter mainly over the past two years. In fact, many of them appear to incorporate conversational characteristics in their Tweets other than simply disseminating information. Furthermore, an analysis of Tweets during the August 2011 riots in England indicates the usefulness of the medium for responsibly informing the public and preventing rumours. Nevertheless, the study also identifies several points of improvement in the way public authorities are building their online networks; for example, in terms of connecting with each other and exploiting even more the conversational characteristics of Twitter.

Reflections on UK Local Government Challenges in the use of Twitter as a Communications Channel

Over the previous five years local government agencies have begun to use social media networks (such as Twitter) as mechanisms to promote engagement with local citizens. However, as identified in previous research there can be substantial challenges in relation to the use of these spaces to encourage bi-directional conversation and engagement. This paper provides a critical perspective on the challenges presented in the results of a focused research project on governmental communication through Twitter over a three month period from October to December 2011 and a one month period in August 2013. The research presented in this paper, contributes to the growing number of research papers related to the effective use of social media platforms in governmental, organisational and other community spaces. It is clear that as service provision develops, a growing maturity of usage is enabling councils to further develop their understanding of what is good practice in communicating through so...

Twitter in Local Government Pre-ICIS eGov workshop 2011

Microblogging services are considered an emerging opportunity for authorities seeking to establish new communication channels with their public. Potential benefits evolve around enhancing transparency and interactivity, as well as sharing information regularly or during emergency events. The purpose of this exploratory study is to advance our empirical understanding of microblogging in local government. In particular, we reflect on online data collected to profile the use of Twitter by 29 Greater London local authorities (LAs). The study shows that London LAs have been accumulating significant experience with Twitter mainly over the past two years. In fact, many of them appear to incorporate conversational characteristics in their Tweets other than simply disseminating information. Furthermore, an analysis of Tweets during the August 2011 riots in England indicates the usefulness of the medium for responsibly informing the public and preventing rumours. Nevertheless, the study also identifies several points of improvement in the way public authorities are building their online networks; for example, in terms of connecting with each other and exploiting even more the conversational characteristics of Twitter.

Government Public Relations and Social Media: An Analysis of the Perceptions and Trends of Social Media Use at the Local Government Level

Using survey data collected from 463 local government officials from municipalities across the United States, this study examines the use of social media tools by local governments and their perceptions of social media use by their citizenry. It specifically addresses how social media are used as public relations functions to serve democratic, participatory, and transparency models across a range of government contexts. Results indicate that social media are somewhat underutilized by local governments, with about a 70% overall use rate. Perceived importance of social media predicted actual use; however, it was disappointing to find that these officials' perceptions of whether or not their citizens expected them to use social media did not predict use. Facebook and Twitter were the most commonly used tools; the vast majority of posts and tweets they write are about special events. Well over one-third used at least one research or conferencing social meia tool. Implications and im...

Determinants of Social Media Impact in Local Government

Journal of Organizational and End User Computing, 2016

Limited attention has been directed towards understanding the impact of social media in the public sector, particularly in local government organisations. Although social media offer substantial benefits and opportunities to local government, research into the impact of social media remains scant. To address this gap, the authors draw on the technology, organisation, and environment (TOE) framework and propose a model of the determinants of social media impact in local government. The model is tested with data collected via a survey with 173 Australian local government organisations using social media. Data were analysed using the partial least squares-structural equation modelling (PLS-SEM) technique. The results indicate that TOE factors including perceived benefits, perceived security risks, compatibility, and degree of formalisation are important predictors of social media impact in local government.

Social Media Use in the Public Sector

Digital Solutions for Contemporary Democracy and Government

With advances in the Internet and its associated technologies, more and more governments and their public service agencies are embracing social media as a key channel of communication and service provision. These easy-to-use applications encourage the public to actively participate and share constructive ideas in various government initiatives. At the same time, social media helps governments to actively engage with the public and monitor their existing services for continuous improvements. In this chapter, the authors explore the application of social media in the public sector and review how it has evolved over time and what lies ahead for the future. To this end, the authors explore existing and emerging platforms and tools that can be used in various public sector settings. The chapter also reviews social media best practices and initiatives in similar settings. Finally, it examines the critical challenges the public sector faces in integrating social media in its processes and services.

Social media and E-Government: A case study assessing Twitter use in the implementation of the open government directive

Proceedings of the American Society for Information Science and Technology, 2012

The first official order of business carried out by US President Obama in 2008 was presenting a memorandum entitled the Open Government Initiative. The three pillars of transparency, participation and collaboration form the foundation for the initiative. Our study analyzed the use of social media as one of the means being employed to achieve these goals by conducting a case-study of one government agency, the US Department of Agriculture (USDA). While most of the agencies who are officially participating in the Initiative provide links to some sort of social media on their homepages, we question whether this actually results in increased transparency, participation and collaboration. We used a mixed-methods approach based in grounded theory, content analysis and discourse analysis. Early findings suggest that although the USDA is explicitly mentioned in the tweets there is no clear evidence of discourse, in the sense of exchange of tweets between the USDA and other Twitterers. This is assuming that anyone who may post from the USDA would do so overtly via the auspices of the organization and not as an individual with a unique user name. Our research indicates that traditional definitions of these terms may need to be expanded to account for the types of interactions occurring via social media. In this paper, we report on our research plan and initial observations.

Introduction to the special issue on social media and government

First Monday, 2018

The use of social media by public administration has been growing steadily, and fostering important transformations in organization, costs, citizen interaction and efficiency. Citizens are increasingly more informed about government activities, performance, and claims solutions. Citiizens and non-profit organizations are in greater communication with each other about government planning and response to complex and collective problems. Social media, such as Facebook, Twitter, You Tube and WhatsApp, as well as related tools, such as commenting, liking, tagging and rating, change the distribution of information, power and resources. The growing maturity of public officials in the use of these tools not only creates new opportunities, but also engenders problems. Many politicians, public officials and public servants are seeking ways to adapt their daily operations and practices to make effective use of social media for interaction with non-governmental organizations and with citizens a...