11.Consumers Perception towards the Corporate Social Responsibility A Case Study of India (original) (raw)
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Consumers' perception of corporate social responsibility in a developing country
International Journal of Consumer Studies, 2010
Corporate social responsibility (CSR) increasingly receives attention from managers and researchers, especially in the area of consumer perception and response of CSR. However, most of this research was conducted in the context of developed countries. It shows that research on consumer perception towards CSR in developing countries needs to be developed. This paper will examine consumer perception in the developing country of Indonesia. This research produced mixed results, suggesting that CSR is still a concept waiting to be applied in the developing country. Consumers are often unaware and unsupportive towards CSR. This is the opposite finding of consumer perception in developed countries, where most consumers are willing to support CSR launched by corporations. Nevertheless, there is an interesting finding: When consumers have to buy similar products with the same price and quality, CSR could be the determining factor. They would buy from the firm that has a socially responsible reputation.
AWARENESS AND UNDERSTANDING OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AMONG INDIAN CONSUMERS
International Journal of Research and Analytical Reviews, 2019
This paper investigates the awareness and understanding about CSR among Indian consumers, using Carroll’s pyramid model of CSR dimensions viz. economic, legal, ethical and philanthropic, as the conceptual framework. The empirical study used online survey method, from 934 consumers,from six major cities in India, across different demographics. The results indicate that Indian consumers are aware of CSR; older and more educated Indian consumers, from privileged socioeconomic classes are more aware than others. Their understanding is that CSR is pre-eminently about following laws, followed by ethical responsibilities towards the environment and regarding human rights while economic and philanthropic dimensions are considered to be relatively less important. The findings will help corporate India, with its historical association with philanthropy, to note the consumer perspective and reap the benefits of strategic CSR. The study sheds light on the way forward for CSR practices in the large and growing consumer market of India, for multinational and domestic companies which are mandatorily required to spend on CSR under the Companies Act (2013). It adds to the body of literature on the applicability of Carroll’s pyramid model across global markets, being one of the very few studies in India to do so. Index Terms: CSR pyramid model, Indian consumers, CSR awareness, understanding of CSR, CSR dimensions, economic responsibility, ethical responsibility, legal responsibility, philanthropy, mandatory CSR
A Study on Indian Perspective of Corporate Social Responsibility
We are living in a world surrounded with numerous problems related to environment and society. CSR (Corporate Social Responsibility) is a means to sort out these problems to some extent because business is a part of society. In the recent years the concept of Corporate Social Responsibility is spreading very rapidly in India in all the sectors .Corporate Social Responsibility is to contribute towards the society while working with in ethics. Business comes in contact with various groups of society such as owners, employees, customers, government, suppliers etc. The responsibility of business, which includes satisfaction of these parties along with the owner, is called social responsibility of business. The importance of CSR is increasing in Indian corporate scenario because organization have realize that ultimate goal is not profit making beside this trust building is viable and assert able with societal relationship. The compulsion of CSR has emerged in last two decades when Indian...
Consumers definitely look for quality & safety. What do safe products mean? For an aware consumer, product quality & safety means, a product that not only satisfies his needs but also protects environment & society at large .With the growing awareness through print & electronic media about the product safety, consumers would also like to know what they want to buy is manufactured considering social causes & environmental sustainability .In the globalized world, corporate social responsibility (CSR) represents a high profile notion that gives an edge to the company. This paper puts forward the relationship between CSR & purchase behaviour of customer. This study investigates the perspective about CSR of not only the employees but also consumers. Corporate Social Responsibility (CSR) is often defined as corporate responsibility, corporate citizenship, social enterprise, sustainable development, triple-bottom line, corporate ethics, and in some cases, corporate governance. What binds these terms together is the expectation that corporates (private and public enterprises alike) behave ethically vis-à-vis a broad group of stakeholders - workers and their families, communities and the wider society. The outcome of the study confirms that that firms with notable CSR activities & effective communication of CSR activities positively influence customer loyalty & purchase behaviour. Further it observes that the relationship between CSR activities & Purchase behaviour of shareholders is insignificant
Corporate Social Responsibility in India; a reality, a philosophy or a new marketing strategy
“Corporate social responsibility must not be defined by tax planning strategies alone. Rather, it should be defined within the framework of a corporate philosophy, which factors the needs of the community and the regions in which a corporate entity functions.” - Indian Prime Minister Manmohan Singh It is generally recognised that today’s marketplace is characterised by a great many products of similar quality, price and service. In their ever increasing need to differentiate themselves and their product, many companies are turning to the use of cause-related marketing (CRM) as a communications tool. Basically, the concept entails firms communicating through their advertising, packaging & promotions and so on their corporate social responsibility, namely their affiliation or work non-profit organisations or support for causes. The point is to attract consumers wanting to make a difference in society through their purchasing. However, consumers are now looking closely at companies who...
Corporate Social Responsibility: Issues Challenges and Strategies for Indian Firms
Today Businesses are an integral part of the society. Michael Sabia, President and Chief Executive Officer of BCE Inc., has said, "Corporations are also social institutions. The role of business, according to this model, is to create value for its shareholders and also creates value for society, manifesting itself as a win-win proposition. Corporate success during these days is highly based on continued good relations with a wide range of individuals, groups and institutions. Corporate Social Responsibility plays vital role in winning the customer's confidence that will help growing the business. Many organizations actively conduct campaigns to create awareness among corporate, civic bodies, and government bodies about the importance of corporate social responsibility. The term corporate responsibility has been captioned under many names including corporate citizenship, social responsibility. CSR as described by Lord Holme and Richard Watts in 'Making Good Business Sense'. Society began to expect business to voluntarily participate in solving societal problems whether they had caused those problems or not. Report on Business Magazine recently noted that "many business leaders now believe that doing good for others means doing good for shareholders as well." Corporate social responsibility is a process in which all companies come together as one and take part in the welfare of the society. It is often referred to as business responsibility and an organization's action on environmental, ethical, social and economic issues. New legal mandates were imposed to ensure equal employment opportunities, product safety, worker safety, and environmental protection. Companies with high CSR standards are able to demonstrate their responsibilities to the stock holders, employees, customers, and the general public. As per United Nations and the European Commission, Corporate Social Responsibility (CSR) leads to triple bottom-line: profits, protection of environment and fight for social justice. Economist and philosopher Adam Smith suggested that the needs and desires of society could best be met by the free interaction of individuals and organizations in the marketplace. However, it is still in nascent stage in India. A recent survey reveals that 79 percent of Americans prefer to buy products of companies that actively engage in corporate social responsibility events. In this connection Indian business world should go beyond their economic and legal obligations to establish mutual trust and accept responsibilities related to the betterment of society. The papers discuss the role of corporate social responsibility. Paper also underlines the major issues/challenges faced by Indian firms, and suggests remedial measures for effective implementation of CSR initiatives.
As the business world has become small village due to globalization, the responsibility of the corporate have increased manifold. Thus corporate social responsibility has become an important aspect of business throughout the world. Corporate Social Responsibility is a process through which the companies amalgamate the social as well as environmental issues in their operations and relations to the stakeholders. Corporate Social responsibility tries to achieve the balance between the economic, environmental and social issues-the Triple Bottom Line Approach. The proposed paper studies the opinions of managers, entrepreneurs on corporate social responsibility. It also studies the initiatives of the companies towards the various stakeholders such as employees, education, women, community, etc. For the present study a sample of 200 units was selected using stratified sampling from the industrial estates of Parwanoo, Baddi, Nalagarh, Barotiwala and Solan. The data was collected through a well designed questionnaire based on 5-point Likert scale. It was also found that the companies are fulfilling their responsibilities towards their employees and have fair selection procedures, appraisal procedures, conducts career development programmes.
Issues and Challenges in Corporate Social Responsibility in India
The idea about Corporate Social Responsibility (CSR) will be on presence since ancient times. The writings of ancient Indian epics have narrated CSR in different forms. Corporate Social Responsibility includes those endeavors benefits of the business associations. Embrace with help their responsibilities both as monetary Furthermore social operators. This article tries to analyze the study of Corporate Social Responsibility (CSR) status in India, and it further provide an insight to what extent companies can follow the Corporate Social Responsibility (CSR). In India, Companies Act 2013 brought an end to the long run discussion on CSR practices by the corporate. The reason for this article is to provide a general summary of the value propositions evident in the research on the business case for Corporate Social Responsibility (CSR). Over a last 30 to 40 years, there has been a steady increase in concern expressed about, and the information produced by small and large organizational set ups in relation to their social and environmental impacts. It has been very well understood by organizations that govt. alone will not be able to succeed in its endeavor to uplift the downtrodden society further compulsion of Corporate Social Responsibility (CSR) has filtered the myth that the ultimate goal is not profit making, rather trust building is viable and assert able with societal relationship and only long term survival mantra for any organization. This article is purely based on the secondary data and tries to focuses on the findings & reviewing of the issues and challenges faced by Indian organizations with respect to Corporate Social Responsibility (CSR). Keywords : Corporate Social Responsibility (CSR), Social & Environmental developments, Economic growth
A STUDY OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN INDIA IN CHANGING GLOBAL SCENARIO
Corporate Social Responsibility (CSR) is a concept, which states that Private Corporation or public organization has a responsibility to society. It minimizes the cost as well as risks thereby, increasing the brand value and reputation of the company. According to Bowen, "CSR refers to the obligations of businessmen to pursue those policies to make those decisions or to follow those lines of relations which are desirable in terms of the objectives and values of our society."