Acceptance of mobile services-insights from the Swedish market for mobile telephony (original) (raw)
2002, Working Paper Series in Business …
The main purpose of the paper is to investigate young peoples' perspectives on mobile services in order to shed light on the acceptance of mobile services. The knowledge of and interest in mobile services of individuals using such services is analyzed. A second objective is to investigate the reasons for using/not using mobile services. In-depth focus group interviews and secondary empirical data provide the main data. Concerning the youth's general knowledge of and interest in mobile services, the results point to six things: young people show a low demand for many mobile services, there is a demand for extended, established mobile services, like SMS, the interest in the new services vary, there is low interest in active information search, there is little knowledge of the enabling technology, and the understanding of the pricing is generally low. As concerns reasons for and against usage of mobile services, results point to four central aspects: many individuals could present clearly defined needs for certain services, many indicated an interest in "community usage" of mobile services, they experienced the prices of mobile services to be a hinder for usage, and technology placed limitations on the usage. The paper discusses practical implications on the acceptance of mobile services.
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2002
The main purpose of the paper is to investigate young peoples' perspectives on mobile services in order to shed light on the acceptance of mobile services. The knowledge of and interest in mobile services of individuals using such services is analyzed. A second objective is to investigate the reasons for using/not using mobile services. In-depth focus group interviews and secondary empirical data provide the main data. Concerning the youth's general knowledge of and interest in mobile services, the results point to six things: young people show a low demand for many mobile services, there is a demand for extended, established mobile services, like SMS, the interest in the new services vary, there is low interest in active information search, there is little knowledge of the enabling technology, and the understanding of the pricing is generally low. As concerns reasons for and against usage of mobile services, results point to four central aspects: many individuals could present clearly defined needs for certain services, many indicated an interest in "community usage" of mobile services, they experienced the prices of mobile services to be a hinder for usage, and technology placed limitations on the usage. The paper discusses practical implications on the acceptance of mobile services.
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The use of mobile phones by youth has stirred a plethora of research in different fields. Literature has analyzed in length the changes and adoption patterns related to the evolving telecommunications industry. This body of knowledge often makes assumptions on the changes in consumer profiles and the value of different features. In this study we take an longitudinal approach by analysing the results of 1 928 responses to an online questionnaire conducted in Finland to students of a university in the Spring 2012 and on against the reanalysis of the responses of the Finnish students of upper secondary schools in the Spring 2001 and study on undergraduate students in 2006-2007. The results indicate that the youth and young adults of Finland, often argued to be an advanced country for mobile services, are surprisingly conservative towards new mobile devices and services. The changes in technology and service offering in a decade, has had a limited impact in attitudes and feature valuation, which sets significant implications to increasing adoption and usage.
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According to statistics collected by Statistics Norway in 2003, 100% of the teens aged 16–20 they interviewed in their media use survey had a mobile telephone. That is to say, Norway's best organization in the area of survey research was not able to turn up teens without mobile telephones. This finding is as astonishing both in the speed with which the transition has come and the omnipresence of the technology. Only five years previous to this, a minority of the teens had a mobile telephone.
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The focus of this paper is on the adaptation and use of the internet on mobile phones among young Danes. The analysis builds on qualitative and quantitative data from a pilot study conducted among students at the IT University of Copenhagen in spring 2011. The findings from this analysis are discussed theoretically and compared to other studies, mainly the Mobile Media, Mobile Youth study from spring 2011. The starting point is that the spread and frequency of the use of the internet on mobile phones has increased rapidly and over a short time primarily along with the adaptation of smartphones. We find that the main argument for using the internet on the mobile phone is that it is possible, easy and convenient with the proper handset and subscription. The main arguments for not using the internet on the mobile phone are that it is not possible due to handset or subscription limitations, that it is too cumbersome to be practical or too expensive to be worth it. Altogether we conclude...
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