Exploration of the Tourism Destination Image's Determinants on the Revisit Intention: The Case of Tunisia (original) (raw)
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Image of a product or service is an important factor in the selection choices related to a product, service, place or a person.Therefore, in the context of tourism, the destination image is a very important factor in the choice of destinations by the tourist.Echtner & Richie (1991) explain that it is not a single source that is responsible for the formation of destination image but several.This study plans to review literature on the determinants of destination image and plans to come up with a conceptual framework to test the significance of various individual factors in the image formulation. Literature review suggests that the destination image positively influences the intention to visit and that it is critical to develop positive destination image to increase the number of tourists and their tourism related consumption. Based on previous literature, this study finds that internal motivation of the tourist, external motivation in the form of attractions at the destination, word ...
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The study of the behaviour of tourist consumers and its modeling have been the aim of research during years, cause its knowledge helps to satisfy the consumers, guide the decision by public and private managers and achieve strong positioning as compared to other competing destinations. It is important in the current situation where apart from changes in the economic situation which affect the progress of the tourism activities, changes in demand occur in terms of new wants and needs. The image of a destination is a determinant factor by consumers when they choose the destination, therefore it is a relevant variable for studying of behaviour of tourist consumers as a key factor for destinations' competitiveness. Before the image influences the behaviour, it has to be formed, so it is important to analyse what influences the image. The aim of this paper is to analyse the background or determinants of image of visitors; between these determinants are the individual characteristics,...
SSRN Electronic Journal, 2000
The image of a destination is a key element to attract tourists. This image is based on the perceptions of individuals about the destination, which determines their touristic behavior and, consequently, their choice of destination (Woodside and Lysonski 1989;. Thus, the objective of this research is to analyze the strategic dimension of the image of a destination as a strategic management tool in order to understand the conductive elements to maintain and / or revive touristic streams to the destination. For this goal, authors have conducted a study including an analysis of the image of the island of Djerba with Jewish tourists. The results will be discussed later on strategic options of what could a positive image represent in order to conceive a successful attraction strategy which arouses the intention of revisiting within tourists.
Destination Image and Tourism Satisfaction: The Case of a Mediterranean Destination
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In tourism industry the competitiveness among tourism destinations has become increasingly demanding. A large number of existing and new destinations are competing to attract tourists in order to enhance their results as well as to gain better position on international tourism market. Creating and managing destination image is becoming one of the key sources of competitive advantage and one of the important elements in the process of selection of destination. On the other side image is considered as one of the relevant factors in a process of evaluation of services by tourists since it moulds the expectations tourists have before visiting destination. Numerous authors have pointed out that destination image influences tourism satisfaction since destinations with positive image experience more visits and greater satisfaction of tourists. The aim of this paper is to determine the factors that influence destination image and to explore the relationship between destination image and tourism satisfaction. The research was carried out in Dubrovnik, Croatia on a sample of 705 tourists. The SEM results indicate: (1) that natural resources and natural environment, economical factors and social environment as well as tourist leisure and recreation and atmosphere of the place have positive influence on a destination image, (2), that destination image has positive effect on tourism satisfaction.
Reexamination of the role of destination image in tourism: an updated literature review
Research on destination image has progressed quite significantly over the past decade. Analyzing these advancements was our main inspiration to create an updated literature review on destination image. In this paper, we update the literature reviews on destination image introduced in the former review papers (Chon, 1990; Echtner & Ritchie, 1991; Gallarza et al., 2002; Pike, 2002) and establish research gaps that have to be researched in the future. The goals were to execute an in-depth review of the relevant literature, to take a look at the current findings associated with the challenge of destination image and also to identify the methodological issues and implications of new information for potential research in the future. To achieve these goals, a detailed investigation of selected destination image research released from 1991‒2011 was performed to review the latest findings. The result is a brief summary of the relevant literature developed on the subject of destination image, in the last 20 years.
2014
The connection between past travel experience and<br> tourists' revisit behavioral intentions has not been widely explored<br> but the existing studies suggest a close relationship between them.<br> Destination image can equally be construed as having effects on the<br> attitudes of the tourists at the end of their actual visitation and the<br> satisfaction of a tourist with his or her travel experiences contributes<br> to a revisit intention towards a particular destination. With strong<br> marketing efforts, UAE is not only considered to be successful in<br> attracting foreign investors, but is becoming the most popular tourism<br> destination in the Arab region. UAE is seriously developing its<br> tourism image and taking serious initiatives to attract new or repeat<br> visitations from the international tourists. This study empirically<br> investigates the causal relationships between tourism destination...
Evaluating the Image of Tourist Destinations
Destination Management and Marketing
As the tourism marketplace is currently highly competitive, Destination Management Organizations (DMOs) need to have a thorough understanding of the actual perception of their destinations and even of the desired perception they should have to adequately implement measures to alter or maintain such images. In this context, the present chapter provides an overview of tourist destination image evaluation, from both a theoretical and empirical perspective. It outlines the role of conducting research in order to evaluate destination image as key strategic information which has to be provided to DMOs. The chapter provides a theoretical framework to destination image evaluation as well as a case study on the evaluation of a Romanian city's image as a tourist destination.
Imagining the image in tourism: a round trip
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Currently, the role of the image in the development of tourism and, especially, as an element of differentiation of a destination area is widely recognized. This is reflected in the literature, which seeks to identify the variables that motivate the purchase or incentivize the decision process. However, the reference to feedback processes or control mechanisms of the image, as well as its creation, is unusual. This article aims to present a model of understanding these processes.
Variables Of The Image Of Tourist Destination
Annals of Faculty of Economics, 2008
The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1). The image of a tourist destination is strongly ...