Souvenir sellers and perceptions of authenticity – The retailers of Hội An, Vietnam (original) (raw)

This research explores the perceptions of authenticity among souvenir sellers in Hội An, Vietnam, addressing how they navigate historical and cultural narratives to market their goods. It illustrates the complex interplay between traditional and contemporary elements in souvenirs, reflecting the city's heritage and its designation as a World Heritage site. The retailers' approach to authenticity reveals a dynamic reconstruction of past traditions to cater to both local and tourist preferences, suggesting that new fusions can emerge from historical legacies.