Who wants to know? The effect of audience on identity expression among minority group members (original) (raw)

The paper explores how individuals from minority groups tailor their expressions of identification with their social groups depending on their audience. Building upon theories of impression management and the SIDE model, it investigates both the cognitive and strategic components of identity expression, emphasizing that these elements are intertwined. The research illustrates that identity affirmation can be contextually advantageous, impacting how minority group members communicate their identities to native versus host audiences.