I'm Not Just Wasting Time Online! Test of Situational Awareness: An Exploratory Study (original) (raw)

We explored the relationship between self-monitoring and the interaction of other-based reciprocity and online social network awareness on bridging social capital. We predicted that self-monitoring would be positively related to understanding other-based reciprocity, and that online social network awareness would moderate and strengthen the relationship between other-based reciprocity and bridging social capital. In doing so, we provide theoretical and empirical support for a concept called situational awareness, which is an individuals' generalized awareness of their social network environment, operationalized through the two components of understanding other-based reciprocity and online network awareness. The results from our study (N=255) support that high self-monitors understand others' reciprocity beliefs and higher levels of online bridging capital are the consequence of situational awareness.

Online Components of Social Capital

Increasingly widespread online presence has significantly changed typical ways of contacting others and maintaining social connections. Traditionally, social capital has been described as a resource that lies in a person’s social connections, or – as a collective characteristic – social networks, which lead to reciprocity, solidarity and trust. The advent of social media fundamentally has challenged sociologists’ views on what the components of social capital are and how social ties build up networks and indicate the resources within an individual’s networks. I argue that for a better understanding of online social capital, we have to differentiate between two different types of online connections: connections based on mutual acquaintance and connections based on online activities. While the characteristics of network capital (defined as productive combinations of social connections, technology, and technological skills) can be found in both types of online connections, it is latent ties that are more characteristic of connections based on online activities.

Altruistic and Selfish Communication on Social Media: The Moderating Effects of Tie Strength and Interpersonal Trust.

Behaviour & Information Technology, 2021

Individuals share a diversity of content on social media for a variety of reasons. Research has often described and explained disclosure via the application of a subjective cost–benefit analysis framed around reciprocity, suggesting that people communicate selfishly motivated by the expectation of receiving something in return. This paper investigates the moderating effects of tie strength and interpersonal trust on the relationship between expected reciprocity and intensity of communication between two social media connections. A Facebook application presented participants with a random set of their friends and asked them to rate their friendships in terms of these values. Overall, 90 participants rated 1728 friendships, while the application collected 11 activity variables depicting the actual communication that has taken place in each pair of connections. A principal component analysis was used to distinguish between text- and photograph-related communication, and two moderated multiple regressions were conducted to establish the moderating effects. The results show significant moderating effects of tie strength and trust on the communication around photographs, but not around text. This study contributes to communication research by explicating the ways that tie strength and trust affect patterns of communication on social media. Implications for social media researchers and designers are discussed.

Antecedents and Consequences of Online Social Interactions

2007

Online social interactions occur in many venues, from e-mail lists and Usenet newsgroups to real-time chat-rooms and multiuser domains (MUDs). We conceptualize such online interactions as intentional social action and study its individual-level antecedents (attitudes, perceived behavioral control [PBC], anticipated emotions) and social-level antecedents (subjective norms, group norms, social identity). Further, we examine a number of its key behavioral outcome consequences such as changes in offline interactions with family and friends, engagement in neighborhood activities and hobby groups, and the use of such mass media as television, radio, and print publications. An empirical study involving 545 members of 7 different types of high- and low-interactivity online venues not only supports our theoretical framework but uncovers interesting venue- and gender-related differences among participants.

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