Chinese consumers' perceptions of country design, assembly and parts capabilities: does country considered or consumer acculturation matter? (original) (raw)
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Does “ Made in ... ” Matter to Chinese Consumers ?
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ASEAN Journal of Management & Innovation, 2017
The proliferation of Chinese products around the world is a phenomenon that merits academic inquiry as to consumer receptivity in respective nations. The purpose of this study was to assess such receptivity in the Kingdom of Thailand where substantive research on this subject has been lacking. Specifically, the perception factors of country-of-origin, consumer nationalism, price sensitivity, product quality, and product type purchased as per demographic variables were examined. The inquiry also looked at differentials between Chinese Thais and non-Chinese Thais regarding the purchase of goods made or assembled in China. Null hypotheses were tested for consistency in this study's presentation due to the variability of statistical significance found in the literature review regarding the factors under examination. The study found that there were statistically significant differences between Thai purchasers and non-purchasers of Chinese products regarding the factors of consumer nationalism, price sensitivity, and perception of quality. It also found mixed results regarding Chinese product types purchased by demographic groups as well as mixed differentials between Chinese Thais and non-Chinese Thais. Suggestions for future research are presented to enhance utilitarian benefits for importers, wholesalers, retailers, and marketers.
Sunway academic journal, 2007
This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does affect purchase likelihood for home versus foreign products. Chinese, generally, find country of parts as the best cue in evaluating product quality and purchase intentions.< br/>
CONSUMER EVALUATION OF PRODUCTS MADE IN CHINA: A MALAYSIAN PERSPECTIVE
This paper examines the country of origin effect of products made in China. The study focuses on the questions of the sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers‟ assessment of different product categories. It reports on the findings of a survey conducted in which 251 responses were obtained. The most common product information source was found to be through information contained in packaging. Products made in China had been rated highly for its competitive pricing. Foodstuffs were generally found to be the popular preference of product category by Malaysian consumers. The managerial implications of these are discussed, limitations of the study are highlighted, and further research is suggested. Consumers in developing countries have a myriad of options while choosing products. The impact of country of origin (hereafter called as COO) on the consumers perception of products has been widely studied (Schooler, 1965; Samiee, 1994; Peterson and Jolibert, 1995; Ahmed et all, 2002, Ahmed et all, 2003, Ahmed et all, 2004). Consumer and marketing researchers have extended considerable effort to have a better understanding of such perceptual decisions are framed by consumers. It has been reported that COO may be used by consumers as an attribute to evaluate products (Johansson, Douglas and Nonaka, 1985; Hong and Wyer, 1989). Secondly, consumers‟ attention and evaluation of other product dimensions may be influenced by COO, which may create a „halo effect‟ (Erickson, Johansson and Chao, 1984; Han, 1989). Thirdly, COO may also act as a source of country stereotyping, directly affecting consumers‟ attitudes towards the brand of a country instead of through attribute ratings (Wright, 1975). A characteristic feature from COO literature is that most studies have examined consumers‟ perception of products from a wide range of countries. While this may be helpful in undertaking a comparative analysis, it minimizes the details on a specific country. While a number of studies have been conducted of COO effect on consumers in a wider context, to our knowledge no comprehensive study has been conducted relating to Malaysian consumers‟ preference and perception of goods “Made in China”. Given the increasing involvement of trade between Malaysia and China, an understanding of the perceptions consumers have on products is of paramount importance. Given the significant volume of Malaysia‟s imports of consumer goods from China, the aim of this paper is to investigate into the effect of COO on Malaysian consumers‟ perception. More specifically, this study focuses on the following research questions: What are the sources of information used by Malaysian consumers in evaluating products originating from China, and how does this differ in accordance with consumer demographics? How do consumers in Malaysia evaluate specific dimensions of products made in China and how do these factors vary in relation to consumer demographics? What is the Malaysian consumer‟s assessment of different product categories?
This study examines the country of origin effect of products made in Japan. The study focuses on the questions of the ' sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of different product categories. Results based on the analysis of data relating to 244 responses indicate that the most common product information source was found to be through advertisements in television and radio. Products made in Japan had been rated highly for their quality. Electrical appliances were generally found to be the most highly rated product category by Malaysian consumers. The managerial implications of these are discussed, limitations of the study are highlighted, and further research is suggested.
CRITICAL ANALYSIS OF CONSUMERS TOWARDS CHINESE PRODUCTS 14.6.
The African Resources Development Journal, 2017
This article focuses on the impact of outdoor indicators, e.g. whole image, perceived value & quality, and perceived country of origin on shoppers when they weigh and make verdicts for improved product. The outcomes point to three outward indicators: whole image, perceived quality, and country of origin have positive and necessary influence on consumers' analysis of improved brands. Solely perceived value has not indicated to such influence on shopper’s whole assessment. Some unreciprocated queries and future analysis tips are posited herein. It additionally presents the shoppers observation and perspective towards product of foreign origin. The eye of the study is that the foundation of data in evaluating a particular product; the advisement of specific product dimensions employed by shoppers in their assessment of various classes. Shoppers understand foreign created product as additional reliable technological wise advanced, stylish, fashionable and competitively priced than native product. Additional considerably, heaps of common product detail sources include advertising, social media and words of mouth.
Journal of Consumer Marketing, 2006
Purpose-The purpose of this paper is to decompose the concept of country of origin (COO) and test the influence of country of design (COD) and country of manufacture (COM) on consumer evaluations of bi-national products (products designed in one country and manufactured in another). In addition to global country images, the paper aims to introduce the concept of "fit" or the logical connection between product categories and the COD or COM. Design/methodology/approach-Relationships between constructs (perceived product quality, COD image, COM image and perceived fits) are hypothesized and data are collected via survey on the Tunisian market. Each of the 389 respondents evaluated different combinations (COD/COM) for two product categories (automobiles and television sets). All hypotheses are tested using multiple regression analysis. Findings-The paper finds that the concept of fit between country image (both COD and COM) and product category is an important determinant of product evaluations. For products with status symbolic meanings (automobiles), consumers from emerging countries are more sensitive to COD than for more private goods (television sets) for which COM and COM/product fit are important. Research limitations/implications-This study used two informational cues (COD and COM), and fairly complex durable goods. Results need to be expanded and confirmed with other product categories on other emergent markets. Practical implications-Practical implications of the study are that, beyond country images, measurement of fit between COD or COM and the product category will help define marketing communications and product promotions by emphasizing (or de-emphasizing) global country information, country image/product fit, or both. Originality/value-The paper provides new insights into consumer judgements of product quality for bi-national products.
The Brand “Made in China” as a Part of the Growth of the China’s Competitive Advantage
Chinese Business Review
In the eyes of consumers, each product has some kind of origin (its country, region, and continent). The image of the place of origin influences the assessment of products and brands (brand image) they come from. Traditionally, consumers extrapolate the characteristics of the country and its inhabitants on the characteristics of the product. Chinese products are very common and they can be purchased almost anywhere. The consumer does not have to take any special efforts to acquire products "made in China". Many of these products do not have specific characteristics that allow them to be considered as the unique. Products, whose names indicate the place of origin, are witnessing an increasing popularity. In the case of products "made in China", the matter is different. Often, consumers do not admit that they purchase goods produced in China. Research on consumer behaviour in the market of chines products, conducted among Polish citizens, indicated that these products are readily bought. This article presents the results of the research on consumers' attitudes towards regional "made in China" which was conducted in April 2015 among Polish citizens. Furthermore, the article will include the comparison of attitudes towards Chinese products between consumers from Poland and other European countries.
" Made In China " Products and the Implication of Ethnic Identification Strength
This paper seeks to examine the effect of ethnic identification strength between the Malays and Chinese towards purchasing " Made in China " products. A quantitative approach by means of self-administered questionnaire was adopted. 252 Malay and 251 Chinese respondents' data were collected from local institutions of higher learning. Independent sample t-tests and multiple regression analysis were used to look into difference and relationship pertaining to country of origin (COO) image, product knowledge, product involvement, information search and purchase intention. The findings show Malays and Chinese are different in terms of their perceptions towards COO image and product involvement. Moreover, COO image is found to be significantly different among Malays and Chinese with strong and weak ethnic identification. However, COO image is found to have no effect on information search and purchase intention although both ethnic groups are generally in favor of products " Made in China. " Instead product knowledge and involvement are found to be essential. This study suggests that marketers and managers need to understand what is shared and what is not among Malays and Chinese in a developing and diverse society like Malaysia. Despite the effect of COO image and ethnic identification strength, product knowledge and involvement play pivotal role in understanding consumers today.