Huber Huber Bär 2011 Adv first (original) (raw)

The paper explores how decision makers identify viable alternatives early in the decision-making process by focusing on positive outcomes rather than negative risks. It proposes that individuals construct mental causal models of risky decisions, allowing them to evaluate alternatives based on inherent attractiveness and potential for risk mitigation. The research emphasizes the significance of information acquisition behavior and suggests that decision makers prioritize promising options to optimize both decision quality and time investment.