Review of Shi Xu, Discourse & culture: From discourse analysis to cultural discourse studies (original) (raw)

offers two distinct examples of political communication from YouTube and its online comments page: an Obama speech during the 2008 presidential primary season and British Prime Minister David Cameron's 2010 TED conference talk. Sparkes-Vian highlights contrasts between Obama's more narrative speech and Cameron's more dryly analytic discourse. Both examples also consider variations in direct audience responses, as well as the more indirect response of forum audience participants. Chapter 8, by Ekström and Eriksson, focuses on citizen participation in 'multiplatform' electoral campaign interviews during the 2010 Swedish election, offering a useful demonstration of how conventional broadcasting has been supplemented by new media. Forchtner, Krzyżanowski, and Wodak devote Chapter 9 to examining mediatization in the campaign of the far-right Austrian Freedom Party, demonstrating the multifaceted nature of conventional and contemporary discourse around this campaign. Finally, Lorenzo-Dus and Garcés-Conejos Blitvich discursively examine the use of email by the Obama campaign as a means of communicating with and motivating followers.

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