Media Studies Group Survey on DD Urdu (original) (raw)

The idealistic purpose of television often spelled out goes as under: "The basic purpose of Indian television is development of the citizens by imparting proper education, information and knowledge. It also intends to uplift the standard of living of the people. Besides, it aims at boosting integration between various communities, societies, regions, and states through mutual awareness and sympathy while keeping their own distinctive identities, culture, customs and traditions. Presentation of entertainment and show-business can only be a secondary purpose of the telecast. 1

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