The Antecedents and Consequences of Generalized Internet Trust: Developing a Conceptual Framework and Measurement Scale (original) (raw)
Related papers
A trust model for consumer internet shopping
International Journal of electronic commerce, 2001
E-commerce success, especially in the business-to-consumer area, is determined in part by whether consumers trust sellers and products they cannot see or touch, and electronic systems with which they have no previous experience. This paper describes a theoretical model for investigating the four main antecedent influences on consumer trust in Internet shopping, a major form of business-to-consumer e-commerce: trustworthiness of the Internet merchant, trustworthiness of the Internet as a shopping medium, infrastructural (contextual) factors (e.g., security, third-party certification), and other factors (e.g., company size, demographic variables). The antecedent variables are moderated by the individual consumer's degree of trust propensity, which reflects personality traits, culture, and experience. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. Some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model. The findings indicate that merchant integrity is a major positive determinant of consumer trust in Internet shopping, and that its effect is moderated by the individual consumer's trust propensity.
Factor Influencing Trust in Internet Shopping
1st International Digital Conference on Modern Business Management and Social Science, 2018
The Internet in its current form is primarily a source of communication, information and entertainment but increasingly the Internet is also a vehicle for commercial transactions (Swaminathan, Lepkowska-White, & Rao, 1999). Internet commerce involves the sales and purchases of products and services over the Internet (Keeney, 1999). This new type of shopping mode has been called online shopping, E-shopping, Internet shopping, electronic shopping and web based shopping.
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
E vidence suggests that consumers often hesitate to transact with Web-based vendors because of uncertainty about vendor behavior or the perceived risk of having personal information stolen by hackers. Trust plays a central role in helping consumers overcome perceptions of risk and insecurity. Trust makes consumers comfortable sharing personal information , making purchases, and acting on Web vendor advice—behaviors essential to widespread adoption of e-commerce. Therefore, trust is critical to both researchers and practitioners. Prior research on e-commerce trust has used diverse, incomplete, and inconsistent definitions of trust, making it difficult to compare results across studies. This paper contributes by proposing and validating measures for a multidisciplinary, multidimensional model of trust in e-commerce. The model includes four high-level constructs—disposition to trust, institution-based trust, trusting beliefs, and trusting intentions—which are further de-lineated into 16 measurable, literature-grounded subconstructs. The psychometric properties of the measures are demonstrated through use of a hypothetical, legal advice Web site. The results show that trust is indeed a multidimensional concept. Proposed relationships among the trust constructs are tested (for internal nomological validity), as are relationships between the trust constructs and three other e-commerce constructs (for external nomological validity)—Web experience, personal innovativeness, and Web site quality. Suggestions for future research as well as implications for practice are discussed.
Trust and Distrust as Determinants of Online Consumer Behavior
georgiasouthern.edu
The present paper represents work in progress, the goal of which is to further our understanding of the process through which people come to trust an e-commerce web site enough to engage in a transaction. Following a brief literature review, the authors will examine the role of personcentered mediating factors in the decision to trust or not to trust an e-commerce site. Specific constructs, such as self-efficacy, levels of both computer and Internet knowledge and experience, and trust and distrust will be investigated, leading to the formulation of a research model for the development of tendencies to trust or distrust, and the relationship of these tendencies to high and low risk transaction-relevant behaviors. Preliminary statistical analyses reveal some support for the model. Higher risk online behaviors such as a tendency to make purchases or pay bills online was better predicted by lower levels of Distrust, while Trust was a better predictor for lower risk behaviors such as searching for product-related information, or news and sports information.
Trust is a vital relationship concept that needs clarification because researchers across disciplines have defined it in so many different ways. A typology of trust t ypes would make it easier to compare and communicate results, and would be especially valuable if the types of trust related to one other. The typology should be interdisciplinary because many disciplines research e-commerce. This paper justifies a parsimonious interdisciplinary t ypology and relates trust constructs to e-commerce consumer actions, defining both conceptual-level and operational-level trust constructs. Conceptual-level constructs consist of disposition to trust (primarily from psychology), institution-based trust (from sociology), and trusting beliefs and trusting intentions (primarily from social psychology). Each construct is decomposed into measurable subconstructs, and the typology shows how trust constructs relate to already existing Internet relationship constructs. The effects of Web vendor interventions on consumer behaviors are posited to be partially mediated by consumer trusting beliefs and trusting intentions in the e-vendor.
Journal of Information Technology, 2007
Trust is a complex phenomenon that pervades human relations. It is essential for the success of business-to-consumer electronic commerce, where many of the tools that can be used in its absence (contracts, advance payments, insurance, etc.) may not be available. However, research as to how consumer trust can be built in an online environment is limited and varies considerably in terms of the dimensions of the problem that are examined. Consequently, much of our understanding of the antecedents of trust in online shopping context remains fragmented. This study uses a previously validated measurement instrument to investigate, in an Irish context, the existence and importance of specific perceptions and factors that are thought to predict the generation of consumer trust in Internet shopping. The research results provide evidence that Irish consumers' perception of vendor trustworthiness is the result of specific factors that it is possible for vendors to manage. A modified model that addresses the key dimensions of consumer trust in Internet shopping in Ireland is proposed.
Investigating the Associated Factors of Trust on Online Transactions
International Journal of Information Systems and Social Change, 2014
Although e-commerce is growing rapidly, it has not achieved its potential. A survey shows that more than fifty percent of online carts are abandoned. This paper investigates the associated factors of trust that influence customers in conducting online transactions. Through relevant literature study and questionnaire, this paper shows that privacy and security significantly affect customers' interpersonal trust on online transactions. The lower the customer perception of risk, the more they are inclined to conduct online transactions. The quality of the website also affects the customers' trust on online transactions. These aspects are strongly correlated to the reputation of the online merchants, which implicates the success of e-commerce itself.
Online Service Quality Determinants and E-trust in Internet Shopping: A Psychometric Approach
Sage, 2020
The phenomenal growth of e-retailing, particularly in developing countries like India, has created a profitable opportunity for e-retailers. It has attracted many online retailers, which resulted in a crowded marketspace and tough competition to win customers. This has leveraged customers to switch over other e-retailers by the click of a button. It creates a challenging situation for e-retailers to compete with not just offline retail stores but also with different e-retailers. Online retailers use quality web service features to differentiate their offerings from their competitors and evoke positive trustworthiness among online consumers. In this context, the study analyzes the impact of e-service quality determinants on perceived usefulness and e-trust in internet shopping. The study also investigates the mediating role of perceived usefulness amongst the e-service determinants and outcome variables. The study employs stimulus-organism-response as the basal framework to explain online shopping behaviour. A consumer survey was carried out with a questionnaire, which was empirically validated by employing confirmatory factor analysis (CFA). A sample of 660 respondents was nonrandomly drawn from a population of online consumers in Jammu and Kashmir. Structural equation modelling (SEM) was adopted to analyze data and test hypotheses. Results revealed that online service quality determinants and perceived usefulness directly affect e-trust, and perceived usefulness has a mediating effect on e-trust. The study’s findings are useful for website developers and online retailers in crafting innovative and effective designs to maximize trust and perceived usefulness. The study adds to the understanding of e-commerce by developing a revised trust-based consumer online shopping model to describe various factors that influence consumers’ online shopping attitudes and how perceived usefulness mediates the relationship among the variables.
A Study of Consumer Trust in On-line Shopping: Methodological & Research Considerations
2007
Research as to how consumer trust can be built in an on-line environment is limited and varies considerably in terms of the dimensions of the problem that are examined. Consequently, much of our understanding of the antecedents of trust in on-line shopping context remains fragmented. This paper outlines an in-progress study in which a previously validated measurement instrument was applied in Ireland and in the United States in order to investigate the existence and importance of specific perceptions and factors that are thought to predict the generation of consumer trust in Internet shopping. It is expected that the results of this study will provide a refined understanding of the predictors and moderators of trust in an electronic purchase environment and thus make a valuable contribution not only to information systems research but also to the overall body of marketing, trust and diffusion research. In addition, the detailed insights afforded by this study are likely to be of ben...